1. 10
Things You Need to Know
About Luxury Travel:
Opportunities for Asia

2. RESEARCH
Survey of Affluence & Wealth by the Harrison Group and American Express Publishing
SURVEY DATES: JUNE 2010-JUNE 2011
Targeted the top 10% of affluent Americans.
Travel + Leisure Asia Survey Results
SURVEY DATES: MAY 16 – MAY 30, 2011
Conducted by ROI Research.
Average HHI: $175,471
Travel + Leisure Travel Trends Survey
SURVEY DATES: JUNE 6 – JUNE 20, 2011
Average HHI: $196,324
International Luxury Travel Market Report June 2011
SURVEY DATE: 2011
Analyzing industry trends and interviewing international luxury travel buyers and
suppliers in Asia (Singapore), Europe (London) and the Americas (New York).

3. 1 LUXURY OVERVIEW
This year, luxury spending is forecasted to increase to $27 billion, with an 11% rise in luxury travel.
of Respondents to the Survey of Affluence & Wealth: TOP 3
PRIORITIES
67% 76% BECOME
of these consumers
consider themselves
successful in their
HEALTHIER
consider personal lives because
themselves happy they have more control
of their finances
SPEND MORE
TIME WITH FAMILY
SEE MORE OF
Family ranked as the top passion at
61% followed by travel at
53% THE WORLD
A quieter, more discreet style of luxury is now preferred.
SOURCE: INTERNATIONAL LUXURY TRAVEL MARKET REPORT 2011

4. 2 WHICH COUNTRIES ARE THEY CONSIDERING VISITING?
1 Hong Kong
40%
Thailand
21% OF T+L
2 35%
People’s Republic of China
3 34%
Vietnam
READERS 4
5
Singapore
28%
26%
PLAN TO
Japan
21%
6 India
20%
VISIT ASIA 7 Cambodia
15%
Indonesia
8 12%
IN THE
Malaysia
9 11%
Maldives
8%
NEXT YEAR
10 South Korea
8%
11 Philippines
7%
12 Taiwan
7%
Macau
13 5%
Nepal
14 4%
Sri Lanka
3%
15 Laos
3%
16 Myanmar
3%
SOURCE: TRAVEL + LEISURE ASIA SURVEY RESULTS, JUNE 2011

5. 3
T+L READERS SPEND SIGNIFICANT TIME & MONEY IN ASIA
AVERAGE # HOTEL NIGHTS
LEISURE TRAVEL BUSINESS TRAVEL
10 8
SPENDING ON MOST RECENT TRIP TO ASIA*
AVERAGE SPEND TV/RADIO
$9,142 1/3 of readers
spent $10,000+
*INCLUDES: AIRFARE, ACCOMMODATIONS, FOOD AND BEVERAGES, SHOPPING, ENTERTAINMENT
BASE: TRAVELED TO ASIA IN PAST 3 YEARS

6. 4
CITIES ARE THE TOP DESTINATION
AREAS THEY PLAN TO VISIT
COUNTRYSIDE/
CITIES MOUNTAINS/FORESTS BEACHES
97 % 67 % 47 %
BASE: PLAN TO TRAVEL TO ASIA IN THE NEXT YEAR

7. 5 TOP MOTIVATIONS FOR TRAVELING TO ASIA
1 Sightseeing
55%
SIGHTSEEING 2
3
Cultural enrichment
One-of-a-kind experiences
52%
& CULTURE 4 Experiencing the local cuisine and wine
31%
25%
ARE KEY 5
6
Good value
Adventure
19%
MOTIVATORS
17%
7 Off-the-beaten-path destinations
17%
8 Luxury accommodations
16%
9 Shopping experiences
11%
10 Friendly people
10%
11 Stress relief/relaxation
9%
12 High level of personalized service
9%
13 Spiritual/well-being retreat
5%
14 Volunteer vacations
4%
15 Medical tourism/health travel
2%

8. 6
TOP FACTORS INFLUENCING HOTEL
CHOICE WHEN TRAVELING TO ASIA
1 Location of accommodations
59%
LOCATION + 2
3
Value for price paid
Luxury accommodations
46%
VALUE HIGHLY
27%
4 Reputation
24%
5 Security/safety
IMPACT
23%
6 Free Wi-Fi
17%
7 Frequent guest program
HOTEL CHOICE
15%
8 Atmosphere
12%
9 Past experience
12%
10 Bed comfort
12%
11 Knowledgeable + efficient staff
9%
12 Low cost
7%
13 On-premise restaurant/fine dining choices
7%
14 Room upgrade
6%
15 Room choices
4%
16 All-inclusive package
4%
17 Complimentary transfers
4%
18 In-room entertainment
3%

9. 7
PERSONAL CONTACT DRIVES TRAVEL BOOKINGS
TOP BOOKING CHANNELS
DIRECTLY DIRECTLY
VIA PHONE VIA WEBSITE
97 % 81 %
OTA’S
(ONLINE TRAVEL AGENTS:
TRAVEL AGENT/
EXPEDIA, TRAVELOCITY, ETC.) AGENCY TOUR OPERATORS
67 % 37 % 26 %
SOURCE: TRAVEL + LEISURE TRAVEL TRENDS SURVEY 2011

10. 8 WHEN DO THEY TRAVEL?
PERCENTAGE OF LEISURE TRAVELERS BY SEASON
SUMMER FALL WINTER SPRING
United States 78 69 52 60
Canada 59 39 15 21
Europe 44 58 16 43
Caribbean/Bermuda 25 28 47 33
Mexico 23 33 45 36
Central/South America 22 34 56 38
Asia 22 44 40 30
Australia/New Zealand 21 30 51 23
Africa 20 33 35 30
Middle East 20 50 33 26
SOURCE: THE LAUNCHPAD, TRAVEL + LEISURE RESEARCH 2011

11. 9
AVERAGE # OF HOTEL NIGHTS FOR LEISURE
INTERNATIONAL DOMESTIC
LOCATION &
10 11
VALUE WHEN DO THEY BOOK DOMESTIC HOTEL STAYS?
DRIVE HOTEL 1 Location
CHOICE 2 Value for price paid
3 Past experience
46%
43%
19%
4 Reputation
17%
5 Ability to use frequent guest program
16%
6 Luxury accommodations
15%
7 Free Wi-Fi
14%
8 Bed comfort
14%
9 Star/diamond rating
14%
10 Low cost 13%
11 Security/safety 10%
75% 12 Atmosphere
belong to a hotel 9%
loyalty program 13 Room choices
7%
SOURCE: TRAVEL + LEISURE TRAVEL TRENDS SURVEY 2011

12. 10
WHEN DO THEY BOOK DOMESTIC HOTEL STAYS?
SHORT-HAUL STAYS ARE TYPICALLY BOOKED LESS THAN TWO MONTHS PRIOR TO TRAVEL
LONG-HAUL STAYS HAVE A SLIGHTLY LONGER BOOKING WINDOW OF UP TO FOUR MONTHS
# OF WEEKS BOOKED SHORT HAUL TRAVEL LONG HAUL TRAVEL
PRIOR TO TRAVEL {DRIVING} {NON-DRIVING}
less than 2 weeks 26% 9%
2 to less than 4 weeks 30% 21%
1-2 months 30% 35%
3-4 months 9% 21%
5-6 months 3% 10%
7-8 months 1% 2%
9-10 months 1% 1%
11-12 months 0% 1%
Over 1 year 0% 0%
SOURCE: TRAVEL + LEISURE TRAVEL TRENDS SURVEY 2011

13. 10 continued
WHEN DO THEY BOOK INTERNATIONAL HOTEL STAYS?
TYPICALLY BOOKED 1-4 MONTHS PRIOR TO TRAVEL
# OF WEEKS BOOKED SHORT HAUL TRAVEL LONG HAUL TRAVEL
PRIOR TO TRAVEL {FLIGHT TIME LESS {FLIGHT TIME 10+ HRS}
THAN 10 HRS}
less than 2 weeks 6% 5%
2 to less than 4 weeks 8% 6%
1-2 months 28% 21%
3-4 months 25% 26%
5-6 months 17% 19%
7-8 months 5% 8%
9-10 months 5% 6%
11-12 months 3% 5%
Over 1 year 3% 5%
SOURCE: TRAVEL + LEISURE TRAVEL TRENDS SURVEY 2011

14. THANK YOU.