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2. 1
Which marketing system is another channel development in which two or more
companies put together resources to exploit an emerging market opportunity?
• Strategic marketing system
• Vertical marketing system
• Horizontal marketing system
• Conventional marketing system
2
What is the practice that allows companies to maximize their market share by
believing a higher sales volume will lead to lower unit costs and higher long-run
profit while assuming the market price is sensitive?
• Market-penetration pricing
• Sensitive pricing
• Target pricing
• Market skimming
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3. 3
Which strategy is appropriate when there is low brand loyalty in a category and
brand choice is made in the store?
 Side pull strategy
 Push strategy
 Pull strategy
 Downward strategy
4
What type of deal takes place when the seller receives some percentage of the
payment in cash and the rest in products?
 Barter
 Offset
 Free trade
 Compensation deal
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4. 5
What takes place when dealers purchase some or all of a product line?
Part-line forcing
 Half-line forcing
 Forcing by brand
 Full-line forcing
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6
Which strategy uses the manufacturer’s advertising, promotion, and other
forms of communication to persuade consumers?
 Pull strategy
 Downward strategy
 Upward strategy
 Push strategy
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5. 7
What type of distribution places the goods or services in as many outlets as
possible?
 Selective distribution
 Exclusive distribution
 Marketing distribution
 Intensive distribution
8
When the number of intermediaries are severely limited, this means an
 strategic distribution
 marketing distribution
 inclusive distribution
 exclusive distribution
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6. 9
When companies estimate the demand and costs associated with alternative
prices, they will choose the price that produces
 break-even current profit
 negative current profit
 maximum current profit
 lowest current profit
10
What type of marketing channel consists of an independent producer,
wholesaler(s), and retailer(s)?
 Rectangular marketing system
 Conventional marketing system
 Horizontal marketing system
 Vertical marketing system
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7. 11
What form describes a buyer and seller directly exchanging goods with no
money and no third party involved?
 Sale
 Offset
 Auction
 Barter
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12
What mode of entry is it when local and foreign investors share ownership and
control?
 Direct investment
 Sole proprietor
 Foreign investment
 Joint venture
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8. 13
When a seller agrees to accept partial payment of products manufactured with
the supplied equipment it is called
 buyback arrangement
 free trade agreements
 price adaptation
 trade agreements
14
What is a simple way to engage in international marketing?
• Cultural attainment
• Licensing
• Travel abroad
• Communications
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9. 
15
What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting
as a unified system?
 Triangular marketing system
 Horizontal marketing system
 Rectangular marketing system
 Vertical marketing system
16
Which companies have launched a website without any previous existence as a firm?
 Brick-and-click
 Employee-centered companies
 Customer-centered companies
 Pure-click companies
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10. 17
Which agreements are not necessarily illegal, but they do violate U. S. law if
they tend to lessen competition substantially?
 Tying agreements
 Marketing agreements
 Promising agreements
 Loosening agreements

18
Companies are pursuing which objective when they start with prices high and
slowly drop them over time?
 Market tactics
 Market pricing
 Focusing on market share
 Market skimming
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11. 19
Which type of distribution relies on some intermediaries willing to carry a
particular product?
 Planned distribution
 Marketing distribution
 Strategic distribution
 Selective distribution
20
What type of system does a firm employ to decide about the most critical
decisions management faces?
 Pulling system
 Marketing channel system
 Pushing system
 Advertising strategic system
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21
What is an ultimate form of foreign involvement?
 Direct ownership
 Direct investment
 Foreign trade
 Foreign investment
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13. About Author
This article covers the topic for the University Of Phoenix .
MKT 571 Week 4 Quiz The author is working in the field of education from last 5 years.
This article covers the basic of from UOP.MKT 571 Complete Assignment Other
topics in the class are as follows:
 MKT 571 Week 1 Quiz
 MKT 571 Week 2 Quiz
 MKT 571 Week 3 Quiz
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14.  MKT 571 Week 4 Quiz
 MKT 571 Week 5 Quiz
 MKT 571 Week 6 Quiz
 MKT 571 Week 6 Final Exam
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