Slides showing the 7 ways promotional product distributors can enhance their website to make it more appealing to millennials.

1. IS YOUR WEBSITE
MILLENNIAL READY?

2. WHY IT’S IMPORTANT
50%
50%
% OF 2020 WORKFORCE
Millennials Others

3. WHY IT’S IMPORTANT
75%
25%
% OF 2025 WORKFORCE
Millennials Others

4. WHY IT’S IMPORTANT
Millennials are responsible for up to
of business related purchase decisions

5. 7 THINGS YOU CAN
DO TO APPEAL TO
MILLENNIALS

6. 1. CUSTOMER REVIEWS
Of Millennials rate ‘User Generated Content’
such as reviews / case studies as a key
purchase influencer

7. TOP TIP #1
Add testimonials to your product pages so they
can be seen at the point of making a purchase

8. 2. ONLINE CHECKOUT
Of Millennials make promotional product
purchases online

9. TOP TIP #2
Choose your website provider carefully – a shipping/tax
calculator and accurate data are essential

10. 3. ACTIVE SOCIAL MEDIA
5 out of 6
Millennials claim they connect with companies
through social media networks

11. 3. ACTIVE SOCIAL MEDIA
Of Millennials state that their trust in an
organization rises if it has an account on
social media

12. TOP TIP #3
Foster discussion, comments and feedback
about your services. Don’t offer a sales pitch!
0 10 20 30 40 50 60 70 80
Twitter Instagram Facebook Youtube

13. 4. CLEAR EXPLANATIONS

14. TOP TIP #4
Millennials are reading for information, so they read
with purpose and are very good ‘scanners’

15. 5. INCENTIVES TO BUY
Of Millennials say they use coupons – and
half also say they increased their coupon
usage in the past year

16. TOP TIP #5
You’ll need to offer a bigger discount – Millennials
expect 25-32% better deals than Gen X or Baby
Boomers!

17. 6. A WORTHY CAUSE
4 out of 5
Millennials said they'd be more likely to purchase
from a company that supports a cause they care
about (if price and quality were equal)

18. TOP TIP #6
This isn’t about writing a check – engage
your employees to contribute regularly

19. 7. UP-TO-DATE CONTENT
Of Millennials said their biggest website
peeve is when they’re not kept up-to-date
with relevant news, events, and content

20. TOP TIP #7
Be authentic, be concise, and be emotional.
Millennials want to engage and be entertained.

21. 1. Online checkout option
2. Customer reviews
3. Active social media accounts
4. Clear explanation of what you do
5. A cause you believe
6. Incentives to buy
7. Up-to-date, authentic content
IMPRESS MILLENNIALS: