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Essentials of a 3 minute pitch video
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Tony Summerville
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Essentials of a 3 minute pitch video
1.
Hi there, I’m
Tony Pitch video Essentials of a 3 minute @summerville Spark Workshop May 15, 2013
2.
3.
4.
5.
Pitch video Essentials of a
3 minute
6.
Pitch video Essentials of a
3 minute
7.
Pitch video Essentials of around
a 1 minute
8.
1) why video?
9.
Easy to Consume -people
are Busy-
10.
Share & go
viral -Dollar shave cluB- over 10 million views
11.
Measurable METRICS 87 zillion views 51%
visitors watched 21 BILLION shares 34 gazillion dollas
12.
Search engine LOVE -it
does a site good-
13.
The DOs &
DON’Ts
14.
First Think
15.
SHORT Keep it
16.
SHORT Keep it seriously
17.
nail the first
5 seconds
18.
call to action End
with a
19.
Don’t autoplay
20.
Don’t use built-in
mic -decent mics are cheap-
21.
Don’t be Fake -be
yourself (yo)-
22.
Fleetio The approach
23.
three Start with versions “All in
One Place” “The Happy Fleet” “The Other Guys”
24.
get creative Remove distractions & (or
get drunk)
25.
Harness your inner
don draper
26.
Rinse & Repeat Sleep on it Edit Get
feedback Tweak
27.
28.
Start thinkin’ scenes
29.
Record the audio (we
used elance.com) Found our guy, took threetakes.
30.
How to Hire a
videographer The big firms are expensive (like $40k expensive)
31.
How to Hire a
videographer Ask around. Browse portfolios.
32.
The Creative Balancing Act you
creative Subject matter expert. Creative genius, that is.
33.
Hiring help? create
a brief
34.
Meticulous feedback
35.
publish Promote measure
36.
Timeline • Initial planning:
2 days • Script development: 3 days • Feedback & iterations: 3 days • Find voiceover talent & record audio: 1 day • Video & animation build out: 1.5 weeks
37.
costs $54.79 voiceover $1,367.68 videographer
38.
Shoot for great not perfect. A
good video is better than no video.
39.
Thank you! Find this
presentation online at: fleet.io/bba-spark tony summerville tsummerville@fleetio.com @summerville
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