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Essentials of a 3 minute pitch video

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Created for Spark Workshop presented by the Birmingham Business Alliance.

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Essentials of a 3 minute pitch video

  1. 1. Hi there, I’m TonyPitch videoEssentialsof a 3 minute@summervilleSpark WorkshopMay 15, 2013
  2. 2. Pitch videoEssentialsof a 3 minute
  3. 3. Pitch videoEssentialsof a 3 minute
  4. 4. Pitch videoEssentialsof around a 1 minute
  5. 5. 1) why video?
  6. 6. Easy to Consume-people are Busy-
  7. 7. Share & go viral-Dollar shave cluB-over 10 million views
  8. 8. Measurable METRICS87 zillionviews51% visitorswatched21 BILLIONshares34 gazilliondollas
  9. 9. Search engine LOVE-it does a site good-
  10. 10. The DOs & DON’Ts
  11. 11. FirstThink
  12. 12. SHORTKeep it
  13. 13. SHORTKeep itseriously
  14. 14. nail the first 5 seconds
  15. 15. call to actionEnd with a
  16. 16. Don’t autoplay
  17. 17. Don’t use built-in mic-decent mics are cheap-
  18. 18. Don’t be Fake-be yourself (yo)-
  19. 19. FleetioTheapproach
  20. 20. threeStart withversions“All in OnePlace”“The HappyFleet”“The Other Guys”
  21. 21. get creativeRemove distractions&(or get drunk)
  22. 22. Harness your inner don draper
  23. 23. Rinse&RepeatSleep on itEditGet feedbackTweak
  24. 24. Start thinkin’ scenes
  25. 25. Record the audio(we used elance.com)Found our guy,took threetakes.
  26. 26. How toHire a videographerThe big firms are expensive(like $40k expensive)
  27. 27. How toHire a videographerAsk around.Browse portfolios.
  28. 28. The CreativeBalancing Actyou creativeSubject matterexpert.Creative genius,that is.
  29. 29. Hiring help? create a brief
  30. 30. Meticulous feedback
  31. 31. publishPromotemeasure
  32. 32. Timeline• Initial planning: 2 days• Script development: 3 days• Feedback & iterations: 3 days• Find voiceover talent & record audio: 1 day• Video & animation build out: 1.5 weeks
  33. 33. costs$54.79voiceover$1,367.68videographer
  34. 34. Shoot forgreatnot perfect.A good video is better than no video.
  35. 35. Thank you!Find this presentation online at:fleet.io/bba-sparktony summervilletsummerville@fleetio.com@summerville

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