facebook Creative Organizing for Social Change Johannes N. Smit HC_242_701_0880, Acting Up for Social Change (H-1-I) Prof....
Social Media & Activism <ul><li>Activism before the Web </li></ul><ul><li>Social Media:  </li></ul><ul><li>Press, Radio, T...
Social Media & Activism <ul><li>Enter Web & Social Networks </li></ul><ul><li>Web Social Media:  </li></ul><ul><li>Faceboo...
Social Media & Activism <ul><li>Enter Mobile Connectivity </li></ul><ul><li>Web Social Media:  </li></ul><ul><li>Facebook,...
Empower the People <ul><li>Phasing Out </li></ul><ul><li>Local Anti-Gathering law enforcement. </li></ul><ul><li>Censure o...
Empower the People <ul><li>Phasing In </li></ul><ul><li>Neutral online gathering grounds. </li></ul><ul><li>Freedom of Exp...
Empower the People <ul><li>Modern Social Media </li></ul><ul><li>Normal people can: </li></ul><ul><li>Reach out internatio...
Statistics <ul><li>1 - 800 million members in 6 years. </li></ul><ul><li>350 million users access via mobile devices. </li...
Statistics <ul><li>250 million photos uploaded per day. </li></ul><ul><li>Facebook applications installed, 20 million time...
How it Works <ul><li>1. Register as a New User </li></ul><ul><li>2 Account types: </li></ul><ul><li>Personal </li></ul><ul...
Promotional Tools <ul><li>Page Creation </li></ul><ul><li>Ads </li></ul><ul><li>Applications </li></ul><ul><li>Places </li...
Facebook Advantages <ul><li>Reach & Popularity </li></ul><ul><li>Free Creative Platform </li></ul><ul><li>Common Interests...
Disadvantages <ul><li>Constant Change </li></ul><ul><li>Facebook Controls Access </li></ul><ul><li>Business can’t contact ...
Pros vs Cons <ul><li>Advantages outweighs disadvantages </li></ul><ul><li>Success stories include 2008 Presidential campai...
<ul><li>Reference </li></ul><ul><li>Facebook. (2011). Activism. Retrieved from:  http://www.facebook.com/pages/Activism/10...
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About Facebook

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This presentation was done by a student in the online class, "Acting Up - Using Theater & Technology for Social Change," DePaul University, School for New Learning, Fall 2011.
Tom Tresser, instructor, tom@tresser.com

Published in: Education, Technology, Business
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About Facebook

  1. 1. facebook Creative Organizing for Social Change Johannes N. Smit HC_242_701_0880, Acting Up for Social Change (H-1-I) Prof. T. Tresser DePaul University
  2. 2. Social Media & Activism <ul><li>Activism before the Web </li></ul><ul><li>Social Media: </li></ul><ul><li>Press, Radio, TV. </li></ul><ul><li>Physical Gatherings. </li></ul><ul><li>Word of Mouth. </li></ul><ul><li>Artistic Expression. </li></ul><ul><li>Audience: </li></ul><ul><li>Limited to broadcast capacity. </li></ul>
  3. 3. Social Media & Activism <ul><li>Enter Web & Social Networks </li></ul><ul><li>Web Social Media: </li></ul><ul><li>Facebook, Twitter, MySpace etc. </li></ul><ul><li>Audience: </li></ul><ul><li>Computer </li></ul><ul><li>+ Internet Connection </li></ul><ul><li>= Hundreds of Millions </li></ul>
  4. 4. Social Media & Activism <ul><li>Enter Mobile Connectivity </li></ul><ul><li>Web Social Media: </li></ul><ul><li>Facebook, Twitter, MySpace, etc. </li></ul><ul><li>Audience: </li></ul><ul><li>Computers </li></ul><ul><li>+ Mobile Devices </li></ul><ul><li>+ Internet Connection </li></ul><ul><li>= Hundreds of Millions </li></ul>
  5. 5. Empower the People <ul><li>Phasing Out </li></ul><ul><li>Local Anti-Gathering law enforcement. </li></ul><ul><li>Censure of expression & media. </li></ul><ul><li>Fear of retribution. </li></ul><ul><li>Small potential </li></ul><ul><ul><li>amount of </li></ul></ul><ul><ul><li>Members. </li></ul></ul><ul><li>Local reach. </li></ul>
  6. 6. Empower the People <ul><li>Phasing In </li></ul><ul><li>Neutral online gathering grounds. </li></ul><ul><li>Freedom of Expression. </li></ul><ul><li>Anonymity. </li></ul><ul><li>Vast potential amount of members. </li></ul><ul><li>National/International reach. </li></ul>
  7. 7. Empower the People <ul><li>Modern Social Media </li></ul><ul><li>Normal people can: </li></ul><ul><li>Reach out internationally </li></ul><ul><li>Meet </li></ul><ul><li>Coordinate </li></ul><ul><li>Collaborate </li></ul><ul><li>Voice opinions </li></ul><ul><li>Protest en masse </li></ul><ul><li>Act up to bring social change. </li></ul>
  8. 8. Statistics <ul><li>1 - 800 million members in 6 years. </li></ul><ul><li>350 million users access via mobile devices. </li></ul><ul><li>( facebook statistics ) </li></ul>
  9. 9. Statistics <ul><li>250 million photos uploaded per day. </li></ul><ul><li>Facebook applications installed, 20 million times per month. </li></ul><ul><li>( facebook statistics ) </li></ul>
  10. 10. How it Works <ul><li>1. Register as a New User </li></ul><ul><li>2 Account types: </li></ul><ul><li>Personal </li></ul><ul><li>Business </li></ul><ul><li>Facebook accounts for </li></ul><ul><li>Non-Profit Organizations </li></ul>
  11. 11. Promotional Tools <ul><li>Page Creation </li></ul><ul><li>Ads </li></ul><ul><li>Applications </li></ul><ul><li>Places </li></ul><ul><li>Events </li></ul><ul><li>Groups </li></ul><ul><li>Social Plugins </li></ul>
  12. 12. Facebook Advantages <ul><li>Reach & Popularity </li></ul><ul><li>Free Creative Platform </li></ul><ul><li>Common Interests </li></ul><ul><li>Anonymity </li></ul><ul><li>Neutral Gathering Ground </li></ul><ul><li>Overcoming Geographic limitations </li></ul><ul><li>Socially Beneficial Societies </li></ul><ul><li>Mobile Device Friendly </li></ul>
  13. 13. Disadvantages <ul><li>Constant Change </li></ul><ul><li>Facebook Controls Access </li></ul><ul><li>Business can’t contact individuals </li></ul><ul><li>No fan contact information </li></ul><ul><li>Identity Forging </li></ul><ul><li>Inaccurate information feeds </li></ul><ul><li>Hate-communication </li></ul><ul><li>Security & Virus Threats </li></ul><ul><li>Hacking & Information theft </li></ul><ul><li>Identity Theft </li></ul><ul><li>Spam & Privacy </li></ul>
  14. 14. Pros vs Cons <ul><li>Advantages outweighs disadvantages </li></ul><ul><li>Success stories include 2008 Presidential campaign, measuring Obama’s popularity vs McCain’s. </li></ul><ul><li>White House decision to use social networks in connecting to the people. </li></ul><ul><li>Constant increase of membership </li></ul><ul><li>The power of the medium has proven itself. </li></ul>
  15. 15. <ul><li>Reference </li></ul><ul><li>Facebook. (2011). Activism. Retrieved from: http://www.facebook.com/pages/Activism/108190249208655 </li></ul><ul><li>Facebook. (2011). Statistics. Retrieved from: http://www.facebook.com/press/info.php?statistics </li></ul><ul><li>Facebook. (2011). Non-Profits on Facebook. Retrieved from: http://www.facebook.com/nonprofits </li></ul><ul><li>Kingston, C. (2011). Understanding Facebook Accounts. Social Media Workshop. Retrieved from: http://socialmediadiyworkshop.com/2010/03/understanding-facebook-accounts/ </li></ul><ul><li>Kingston, C. (2011). Facebook as a Social Media Hub. Social Media Workshop. Retrieved from: http://socialmediadiyworkshop.com/2010/01/facebook-as-a-social-media-hub/ </li></ul>
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