18. A
dynamic
market
a
global
industry
characterized
by
many
players
and
fierce
competition
19. !
Companies are quick to adopt
technologies that support their
business model but are slow to
adopt technologies that disrupt it.
- Clayton M. Christensen,The Innovators
Dilemma
“
20. iTunes
The “traditional” music
industry gave us the choice
of buying singles, albums or
compilations. The digital
service most favoured by
the music industry gives us
the choice of buying….
singles, albums or
compilations. In other
words, the music industry
has offered consumers a
‘solution’ that is most like the
one that went before.
21.
22. Change in 10 years
2007
2008
2006
2006
2006
2013
23.
24. If something is going
to happen in the end,
you may as well do it
in the beginning.
- Henry Kissinger
“
Consumer trends, such as streaming and
mobile phones should be seen and acted
upon. Too often companies look to the past and
say, “Well, that has worked well for us” rather
than in to the future and make the changes that
may be necessary to their business.
25. The total number of streams (UK) in 2013 (3.7bn) is
more than the total number of singles sold in 60
years.
26. 26% of all entertainment revenue is now access to
content
Millions of consumers are showing
entertainment industries the way they want to
consume their products by signing up with
‘on-demand’ services.
27. BrandAmp
study,
Millward
Brown,
2007
“Music is something most people love,
that no one dislikes and that touches
everyone throughout their lives”
The
role
of
music
in
peoples’
lives
56. RECURRING
REVENUES
Is
every
sales
a
new
effort
or
will
it
result
in
follow-‐up
revenues
and
purchases?
How
evenly
distributed
are
your
revenues
through
the
year?
74. Spotify
aggregates
content
from
right
holders,
distributes
it
to
consumers
through
the
technical
platform
and
monetizes
both
through
a
free,
ad
funded
service,
and
a
subscription
service.
76. The
Business
Model
of
Spotify
OFFER
DISTRIBUTION
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
PARTNER
NETWORK
KEY
RESOURCES
Access
to
music
via
streaming
and
download
services
Pla@orm
development
and
maintenance
Licensing
agreements
SoGware
and
network
engineers
Rightholders
(labels
and
publishers)
Adver:sers
Internet
+
PC
Ad
fees
Subscrip:on
fees
PC
Subscrip:on
fees
PC
+
mobile
Royal:es
to
rightholders
Salaries
Bandwith
costs
Automated
online
rela:onship
Global
music
fans
Adver:sing
Pla@orm
and
brand
Internet
+
mobile
3rd
party
APIs
Communi:es