2. Television.
• Viacom owns 10 TV stations.
• Cable: MTV, Nickelodeon, VH1, Spike TV,
Comedy Central, Paramount Comedy.
• International Channels: The Music Factories,
The Box, Comedy Central Germany.
• Can be used to promote and advertise a film
when it is released.
3. Radio.
• MTV Radio, BET Radio, Imagine Radio Limited.
• Radio can also be used to advertise films.
4. Publishing.
• Music: The Extreme Music Library, Directors
Cuts Production Music.
• Magazines: Nickelodeon Magazine.
5. Film.
• Paramount Pictures. Includes: DreamWorks,
Paramount Vantage, Paramount Classics, MTV
Films, Nickelodeon Movies and Paramount
Home Entertainment.
8. Multi Media Conglomerate
• A media conglomerate, media group or media
institution is a company that owns large
numbers of companies in various mass media
such as television, radio, publishing and
movies.
9. Horizontal Integration.
• Horizontal Integration is a strategy used by a
business or corporation that seeks to sell a
product to numerous markets.
• Horizontal integration occurs when a firm is
being taken over by, or merged with, another
firm which is in the same industry and in the
same stage of production as the merged firm.
10. Cross Media Convergence.
• Convergence is the process in which a range of
media platforms are integrated within a single
piece of media technology.
11. Synergy.
• Synergy is the term used to describe a
situation where different entities cooperate
for a final outcome.
12. Symbiosis.
• A close and usually obligatory association of
two organisms of different species that live
together, often to their mutual benefit.
• A similar relationship between
interdependent persons or groups.
13. Symbiosis-Transformers.
• Transformers was one of the biggest summer
blockbusters of 2007. But along with the film,
Hasbro also launched a new line of movie
linked Transformer toys.
• This is beneficial for Hasbro as the film boosts
toy sales and beneficial for Viacom as the toys
help the film sales.
