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Economic Development - Christi Hogin
- 1. Christi Hogin
City Attorney Lomita, Malibu & PVE
www.LocalGovLaw.com
City as Entrepreneur
California Contract Cities Association
May 2013
- 2. 1. Think BIG, emphasis on think
• Branding
• Licensing
• Maintain control of city’s name
- 4. 1. Think BIG, emphasis on think
• Branding
• Licensing
• Maintain control of city’s name
- 7. 2. Think Small, but disproportionate
• No bake sales
• ATMS, bus
benches, trash cans
• Arms-length
transaction
- 8. 3. Think Long Term
• Model film ordinance and
best practices
• www.film.ca.gov/production
- 10. 5. Think like a contract city
• City of Inglewood parking
management system
enterprise
• Public-private partnership
- 11. 6. Try and think like a
private enterprise
• Venyooz.com
• Commercial
property
- 12. 7. But always think in the
public interest
• Development
agreements
• Danger: monetizing
land use