1. +
Do you know your
company’s visibility in
Russian Internet channels?

2. +
You can do a test
 Search in the most popular search engines of
Russia: Yandex.ru and Google.ru. These channels
cover over 90 % of Russian Internet market. Use
Russian words, written in Cyrillic letters. If you can’t
write in Russian, get the words used in search
engines from Google translate or install free Google
Chrome browser to your computer.
 Check the results of your tests. If you can’t find
your company, products or services from the
first page of search engine results, you have to
do something.

3. +
By using following methods
you can improve visibility of your
company in the Russian Internet:
1. Search engine marketing
2. Search engine optimization
3. Multi-channels distribution

4. +
Search engine marketing
 It is an effective way to improve your position in
Russian search engines. You can buy keywords
from the Russian search engines and base a
marketing campaign with a cost around 0,20 and
0,80 €/click (depending on the used search
engine).
 The challenge of the campaigns is that you
have to know correct keywords your customers
use. Thus, you have to know your target group
well.

5. +
Search engine optimization
 Russian Internet page alone does not guarantee
excessive success in Russian search engines
(Yandex, Google.ru)
 The structure and the content of web page have
to be optimized in order to follow algorithms
used by search engines at the best.
 Take care of “title”, “charset”, “url” and be sure
that cyrillics are displayed correctly in source
code (ask your CMS-provider to check)

6. +
Be presented in various channels
 The more channels your company uses, the
better Internet visibility it has. Easy!
 Usually,following channels are highly ranked on
search engines. Check
ru.wikipedia.ru, news.yandex.ru, Youtube.com  are
your products & services visible on these
channels??
 What about vkontakte.ru
(vk.com), odnoklassniki.ru, blog.ru, etc. social media
channels?

7. +
If your test with Russian search
engines proves that your Russian
Internet visibility needs to be
developed, contact us.
Good results can be reached very
fast.

8. +
Mediatalo Toimelias Ltd.
 We are professionals in Russian Internet
marketing.
 We help you to master the leading electronic
distribution channels in Russia and design the
campaigns to fulfill your needs by selecting the
most effective channels for your company.
Contact us:
info@toimelias.fi
http://www.toimelias.fi