Navigating the New World of Social Travel

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This presentation covers how business travelers are using social media and how these technologies are changing the corporate travel landscape. This presentation offers travel managers best practices on how to integrate social media into a travel program including real world examples of social media initiatives.

Published in: Travel, Business
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  • How many people here maintain a personal or professional social media profile?How many people here know if your company maintains a brand presence on social media?
  • By this point, we should all know what Social Media is. Even if we’re not experts we can have used Facebook, Twitter & LinkedIn.
  • Social media is like word of mouth on steroids But what the hell is social travel? The digital social experience specialized for travel.
  • Helps improve the travel experience.
  • Social Travel is that tool to improve travel experiences, create personal connections.
  • This guy needs his travel experience improved.
  • Here are the brands of social travel
  • 60% prefer to use social media (instead of phone or email) to connect with family and friends while traveling77% access social media sites like Facebook daily
  • 64% use social media to make travel plans
  • In their 2011 travel forecast TripAdvisor reported that, only 39% of travelers surveyed said they are faithful to one hotel brand, down from 59% a year ago.
  • Booking from anywhere at any timeDemanding better service (reviews)Becoming majority source of information for business travelers
  • Generational Shift
  • Social Media is becoming greater than phone or emailExpecting Fast Response TimesHigher accountability from enterprise as issues are publicPraise is public too!
  • Best Practices
  • Share information, see reviews, post deals and upgrades
  • Just one of 5 Delta Twitter handles
  • Badging & Check-ins – Lufthansa Blue Legends, locations via FS and social sync with FB
  • Social Seating – KLM’s Meet & Seat syncs FB & LI profiles to find interesting people in flight
  • Better than beer and pizza alone
  • ×