Generating Value and revenues

1. 14 Dec 2013
Creating value and revenues
Theodore Moulos (CEO i-DOCS)

2. 01
You dreamed of
A good exit !
Managing a product
company !
Owning a product
company

3. 01
Get
Over
It

4. « Creating revenues is about managing costs »
–Theodore Moulos

5. 01
Generating
value
✤ Monitor your organization"
✤ Timesheets to measure tasks"
✤ Planning and reporting"
✤ Profitability per project"
✤ Build you company for 30 employees not for 2"
✤ Ask WHY: Why add this feature, what will bring us"
✤ Create managers"
✤ Delegate your jobs"
✤ Create a strong team before creating a strong
product. Investors are investing in teams not in
products nor ideas

6. 01
Tools are king
✤ Fiverr for voice overs"
✤ Powtoon for animated presentations."
✤ Peopleperhour or other for cheap resources eg.
Videos, brochures, marketing material"
✤ CMS for site"
✤ Themeforest for templates "
✤ Confluence for wiki"
✤ Jira for defect mechanism"
✤ Google docs for collaboration"
✤ CRM to manage your leads (sugarcrm)"
✤ SegmatiX for outbound engagement campaigns
28 different tools !
in the company

7. 01
Business
continuity =
keeps you in
business
Be prepared. Along the way you will change team multiple times
why:"
✤ People stop believing in your dream"
✤ People will follow their dreams"
✤ You will have to let people go for cost efficiency reason"
✤ You will stop those not following the transition of the company"
✤ You will loose those felling very tired of the process, "
✤ You will loose those felling unsecured."
!
The solution: DOCUMENTATION

8. 01
Generating
revenues
✤ Be very flexible with your pricing model"
✤ Organic growth or high growth"
✤ Find the "correct" and "fair" price"
✤ Going abroad? How you will convince
partners? How you will find them? "
✤ Be happy yourself before releasing something
to others"
✤ References bring more references not
exhibitions "
✤ Give supreme services to your partners they
will make the choice because of you and your
personal time not for your beta / prototype /
brand new product "
✤ Spend time in details. Make everything you
do ... Beautiful

9. 01
Believe deep
inside you...
But listen to what others are telling
you about your product. Fight to
prove them wrong but be prepared
to accept that they are right

10. ....Thank you