1. Savtira Corporation teams with thePlatform
for Internet TV and VOD delivery to all devices
TAMPA, Fla. (September 12, 2011) – Savtira Corporation, a new provider of B2B Cloud Commerce solutions, today
announced the company has selected thePlatform, the leading white-label video publishing company, to provide the video
player and back-end video management for integration into Savtira’s Cloud Commerce platform. thePlatform currently
provides online video management services to numerous programmers, leading media companies, and five of the top
cable TV service providers in North America, including the largest “TV Everywhere” deployments.
Savtira’s Software-as-a-Service (SaaS) eStores are branded and custom-tailored for business partners with extra features
and services offered on an à la carte basis. Savtira-powered stores are designed to meet the specific needs of retail
partners, and no two eStores are alike. The company is focused on enabling consumers to easily access and enjoy high-
quality movies and television content across a broad range of browsers and devices.
thePlatform enables Savtira to quickly create custom eStore video players for delivering broadband and mobile video to
eStore consumers on a commerce video player with cloud based controls, allowing consumers to access their cloudDVR
from any device. Savtira eStores are able to provide their customers with effortless access to enjoy linear-based TV and
video-on-demand over the Internet on Smart devices, Smart TV, and the Web. Behind the scenes, thePlatform provides
Savtira with a unified system for aggregating both linear and on-demand video from various content sources, formatting
video content to different device specifications and centrally managing and publishing this content for multiple purposes.
Furthermore, thePlatform’s solution will allow Savtira to continue to innovate its Cloud Commerce platform over time as
new business models, devices and consumer experiences evolve.
“Our primary focus for the Savtira Cloud Commerce platform is to provide a seamless experience for our eStore clients’
customers,” said Timothy Roberts, CEO of Savtira Corporation. “We turned to thePlatform because of their success in
deploying, managing and driving views to many of the largest video portals on the Web, the scalability of their solution,
and their experience managing multiple devices, codecs and DRM. As we continue to grow our B2B2C Cloud Commerce
platform and Cloud Streaming Entertainment Distribution Network, we see thePlatform as a long-term ally in this effort.”
“It’s really exciting to see the final frontier of the Internet emerging with this new Global Platform, which allows cable
operators to shed the wire, allow access from any device, and expand worldwide.”
“Savtira aims to bring their subscribers a vast library of premium video into a unified customer experience,” said Marty
Roberts, vice president of sales and marketing at thePlatform. “We are very proud to have been selected to provide the
video player and back-end logistics necessary to provide premium quality video streaming to Savtira clients and their
customers.”
About Savtira Corporation
Based in Tampa, Florida, Savtira is in the business of Digital Distribution with a Software-as-a-Service (SaaS) e-
commerce platform that is a turnkey system for the distribution, marketing, merchandising, and selling of both digital

2. media and physical goods in a single store and a single, unified shopping cart. Savtira-powered stores are designed to
meet the specific needs of retail partners so no two eStores are alike. All Savtira eStores are branded and custom-tailored
for our partners. Extra features and services are offered on an à la carte basis. Savtira’s Carrier-Class “Entertainment
Distribution Network” (EDN) streams all digital media from the cloud with a feature set that eclipses anything on the
market. For more information on Savtira, visit: www.Savtira.com or call 813.402.0123. Follow us on Twitter at:
http://twitter.com/savtira.
Savtira is a registered trademark. All other product and service names mentioned are the trademarks of their respective
companies.
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Media Contact: Marialuisa Curran, APR
Savtira Corporation
Direct: 813-440-3847
Fax: 813-440-3800
MCurran@Savtira.com
www.Savtira.com