How To Write For The Web
- 2. Readers Scan Web Copy Readers are scanning for information Web writing recognizes this audience has a different set of priorities Good web content communicates to the reader, NOT to the search engines 2009 © The Ocean Agency. All rights reserved.
- 9. Bad Example Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446). 2009 © The Ocean Agency. All rights reserved.
- 10. Good Example In 1996, six of the most-visited places in Nebraska were: Fort Robinson State Park Scotts Bluff National Monument Arbor Lodge State Historical Park & Museum Carhenge Stuhr Museum of the Prairie Pioneer Buffalo Bill Ranch State Historical Park 2009 © The Ocean Agency. All rights reserved.
- 12. Remember: Users are scanning for information; make it easy for themPassive voice is OK, as opposed to traditional writing Use keywords here to help users find your information Don’t go for catchy. Do go for informative 2009 © The Ocean Agency. All rights reserved.
- 13. Subtitles Use them to expand on the title Elaborate on keywords Use variations of keywords 2009 © The Ocean Agency. All rights reserved.
- 16. Subheads USE THEM! Subheads break up the page Google respects them because they’re good for the user Use keywords; okay to duplicate, especially for geo-SEO 2009 © The Ocean Agency. All rights reserved.
- 17. Bullet Lists Use them, especially for Press Releases Breaks up copy Makes it easier to scan for the reader 2009 © The Ocean Agency. All rights reserved.
