Assignment Young Marketers Elites 2

1. ASSIGNMENT 17.1
[Mobile Marketing Strategy]
[Trung Hieu – Vo Thi]

2. Mobile marketing is marketing on or with a mobile
device, such as a smart phone. Mobile marketing can
provide customers with time and location sensitive,
personalized information that promotes goods, services
and ideas.
Mobile marketing strategy is to understand mobile
devices users’ habits and their touch points to serve
firm’s marketing objectives.
MOBILE MARKETING STRATEGY UNDERSTANDING
Some types of mobile marketing:
-App-based Marketing
-In-game mobile marketing
-QR Code
-Mobile search ads
-Mobile image ads
-SMS
-Local based marketing

3. Research
the
market
Know your
audience
Identify a
USP
Get insights into how our
Target Audience are
interacting with our brand
through mobile.
Take a snapshot about our
target audience in greater
detail to understand how to
drive the right content and
engagement
Create a USP that makes us
stand out from competitors &
unique within the sector
3 STEPS TO HAVE A GREAT MOBILE MARKETING STRATEGY

4. Background: Home Plus (Tesco brand name in South Korea) want to
compete E-mart without increase the No. of store.
Step 1: Research the Market
Korean is the second hard-
working people in the world
Shopping once per week is
their hardest task
Step 2: Know your audience
Smart phone is Korean’s
every day partner in their
busy life. Korean has gap
time at subway station
Step 3: Identify USP
Bring store to Korean
people. Make subway
station become their
online shopping mall.
They could use their
phone to choose
which food they want
to buy and deliver to
their home.
CASE STUDY

5. Background: Dunkin’ Donuts want to drive breakfast sales
Step 1: Research the Market
Korean Young people (20-30
yo) usually skip their breakfast.
Step 2: Know your audience
Korean young people love
to entertain, & playing
game. They mostly play
game on their mobile phone
Step 3: Identify USP
Morning Start-up app
that instills some digital
urgency to breakfast
offers. The apps
encourage TA to choose
their breakfast as the
morning alarm goes off,
and give them 3 hours to
reach the nearest store
to get a coupon.
CASE STUDY