Why 3rd party identities are more valuable than your own

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Short (15 min) presentation I gave at Identity.Next 2010 about 3rd party identities and their value beyond providing profile data. There is a 2 way communication possible and that will drive traffic to your site.

Technology

Mobypicture | Identity.Next 2010 door Timan Rebel

3rd party identities are more valuable
than your own

Timan Rebel
CTO Mobypicture

@timanrebel
timan@mobypicture.com

www.mobypicture.com

Mobypicture | Identity.Next 2010 door Timan Rebel

Sharing is part of everyday life

Mobypicture | Identity.Next 2010 door Timan Rebel

Mobypicture - share your adventures
in the easiest, most convenient way

Mobypicture | Identity.Next 2010 door Timan Rebel

Shoot & Share
realtime across ALL your social sites

Mobypicture | Identity.Next 2010 door Timan Rebel

Sometimes there is a bigger adventure

time
#hashtag

social networks

Mobypicture | Identity.Next 2010 door Timan Rebel

Ilse DeLange’s eco system

Isle DeLange and crew and
management listeners/fans media
band

all aggregated on one platform

Mobypicture | Identity.Next 2010 door Timan Rebel

Content from you

Mobypicture | Identity.Next 2010 door Timan Rebel

And from your fans

Mobypicture | Identity.Next 2010 door Timan Rebel

On your platform

Mobypicture | Identity.Next 2010 door Timan Rebel

realtime conversation
about socially engaged
topics

Mobypicture | Identity.Next 2010 door Timan Rebel

3rd party identities
What are they?

http://www.ﬂickr.com/photos/mburpee/4031476638/

Mobypicture | Identity.Next 2010 door Timan Rebel

500M+ users

175M+ users

Mobypicture | Identity.Next 2010 door Timan Rebel

Grant permissions

Mobypicture | Identity.Next 2010 door Timan Rebel

That’s it
My proﬁle ﬁlled with Facebook data

Mobypicture | Identity.Next 2010 door Timan Rebel

But it doesn’t stop here
the real value of 3rd party identities

http://www.ﬂickr.com/photos/memestate/54408373/

Mobypicture | Identity.Next 2010 door Timan Rebel

Access to more than just my proﬁle

Mobypicture | Identity.Next 2010 door Timan Rebel

Access to my complete social graph
enhanced proﬁle

Mobypicture | Identity.Next 2010 door Timan Rebel

I update my proﬁle on Facebook
but not everywhere

Mobypicture | Identity.Next 2010 door Timan Rebel

Facebook and Twitter push updates

Mobypicture | Identity.Next 2010 door Timan Rebel

Push back to Facebook and Twitter

Mobypicture | Identity.Next 2010 door Timan Rebel

Connecting multiple providers

and 23 others

Mobypicture | Identity.Next 2010 door Timan Rebel

Two way communication
social ﬂywheel

Mobypicture | Identity.Next 2010 door Timan Rebel

You couldn’t have done that on your own

Mobypicture | Identity.Next 2010 door Timan Rebel

Thank you

Mobypicture | Identity.Next 2010 door Timan Rebel

@timanrebel

timan@mobypicture.com
Mobypicture | Identity.Next 2010 door Timan Rebel 32

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Why 3rd party identities are more valuable than your own

1. Mobypicture | Identity.Next 2010 door Timan Rebel

2. 3rd party identities are more valuable than your own Timan Rebel CTO Mobypicture @timanrebel timan@mobypicture.com www.mobypicture.com Mobypicture | Identity.Next 2010 door Timan Rebel

3. Sharing is part of everyday life Mobypicture | Identity.Next 2010 door Timan Rebel

4. Mobypicture - share your adventures in the easiest, most convenient way Mobypicture | Identity.Next 2010 door Timan Rebel

5. Shoot & Share realtime across ALL your social sites Mobypicture | Identity.Next 2010 door Timan Rebel

6. Sometimes there is a bigger adventure time #hashtag social networks Mobypicture | Identity.Next 2010 door Timan Rebel

7. Ilse DeLange’s eco system Isle DeLange and crew and management listeners/fans media band all aggregated on one platform Mobypicture | Identity.Next 2010 door Timan Rebel

8. Content from you Mobypicture | Identity.Next 2010 door Timan Rebel

9. And from your fans Mobypicture | Identity.Next 2010 door Timan Rebel

10. On your platform Mobypicture | Identity.Next 2010 door Timan Rebel

11. realtime conversation about socially engaged topics Mobypicture | Identity.Next 2010 door Timan Rebel

12. 3rd party identities What are they? http://www.ﬂickr.com/photos/mburpee/4031476638/ Mobypicture | Identity.Next 2010 door Timan Rebel

13. Mobypicture | Identity.Next 2010 door Timan Rebel

14. 500M+ users 175M+ users Mobypicture | Identity.Next 2010 door Timan Rebel

15. Mobypicture | Identity.Next 2010 door Timan Rebel

16. Grant permissions Mobypicture | Identity.Next 2010 door Timan Rebel

17. That’s it My proﬁle ﬁlled with Facebook data Mobypicture | Identity.Next 2010 door Timan Rebel

18. Mobypicture | Identity.Next 2010 door Timan Rebel

19. But it doesn’t stop here the real value of 3rd party identities http://www.ﬂickr.com/photos/memestate/54408373/ Mobypicture | Identity.Next 2010 door Timan Rebel

20. Access to more than just my proﬁle Mobypicture | Identity.Next 2010 door Timan Rebel

21. Access to my complete social graph enhanced proﬁle Mobypicture | Identity.Next 2010 door Timan Rebel

22. I update my proﬁle on Facebook but not everywhere Mobypicture | Identity.Next 2010 door Timan Rebel

23. Facebook and Twitter push updates Mobypicture | Identity.Next 2010 door Timan Rebel

24. Push back to Facebook and Twitter Mobypicture | Identity.Next 2010 door Timan Rebel

25. Push back to Facebook and Twitter Mobypicture | Identity.Next 2010 door Timan Rebel

26. Connecting multiple providers and 23 others Mobypicture | Identity.Next 2010 door Timan Rebel

27. Two way communication social ﬂywheel Mobypicture | Identity.Next 2010 door Timan Rebel

28. You couldn’t have done that on your own Mobypicture | Identity.Next 2010 door Timan Rebel

29. Thank you Mobypicture | Identity.Next 2010 door Timan Rebel

30. @timanrebel timan@mobypicture.com Mobypicture | Identity.Next 2010 door Timan Rebel 32

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