This year's Vidcon conference offered multiple panels on top ways brands and influencers prefer to work together, plus the latest updates from YouTube as a social platform.

1. 2016 VIDCON
BRANDS | CREATORS | YOUTUBE

2. brands at vidcon
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creators at vidcon

3. BRANDS
Both brands and content creators agree that the partnership
contract should be clear, correct and followed
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"When working with influencers, setting up terms in advance helps ensure brand
messaging occurs" - Ricky Ray Butler (BEN)
Brands should determine what value they bring to the equation
Consider how the brand will be received by the influencer's fans
Recognize what you can & can't change when it comes to getting
creators to make branded content

4. CREATORS
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Content creators prefer to partner with
brands that give them creative freedom
which results in better engagement
"Content Creators have power with brand deals. Be smart with the terms and stay true
to your audience. I like to look at brand partnerships as a collaboration. A smart brand
lets you have a lot of control -YouTube influencer, Swoozie
“I want an awesome audience, not a huge one.” - John Green
The urgency to get more followers is now
being replaced with satisfaction of getting
the right audience

5. YOUTUBE
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YouTube is dedicated to the "3 C's": Community, Creative ambition and Creation
- YouTube CEO, SusanWojcicki
YouTube announced a number of new features to their
platform and stressed that the future of social needs to put the
viewer first and be on demand.
YouTube announced the following updates during Vidcon
You can now stream live from mobile
They're investing in VR and partnering w/creators creating VR
A new creator hub giving all creators access to resources that
those with larger subs exclusively had access to. Click here to see

6. MORE
DIGITAL
GOODNESS
06
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