Search engine optimization training class held by Social Media University, New Media, New Marketing, Inc, and sponsored by the Doral Chamber of Commerce.
This presentation teaches you how to properly optimize your web sites for search engines such as Google, Bing and Yahoo.
Real tools as per Google's Webmaster Guidelines.
For more information on Social Media University vist my web site at http://www.nmx2.com.
2. Whole “New” SEO World
• Promises, Money Spent, “May Day”
• SEO Madness
• Noone Can Promise You
“#1 on Google”
• Today’s SEO World
3. Where SEO Results Really
Come From!
DCC Results
“New Kids on the Block!”
4. How to Really Get Your
Business Found on
Google!
Lets Explore!
5. It All Begins with Your
Web Site!
• Web Page Design History
HTML, Flash, HTML
• HTML, Flash, ASP, etc
HTML is Preferred
6. How Designers Design
• HTML (Preferred)
• WYSIWYG (FrontPage, Dreamweaver)
• Content Management System (CMS)
Joomla, Wordpress
• Flash
• Photoshop
• Dynamic Web Design
• Template Sites
• Free Web Sites (Beware!)
7. You Can Design Sites
• 1and1.com
Website Builder
“My Business Site”
• FrontPage
Easy to Learn / Discontinued
Can be Used Effectively
Replaced by Expression Web
8. Search Engine Results
Page (SERPS)
How Google Serves Your Pages
• Relevancy to the User
• Over 200 Factors
• Pageranks – Number of Backlinks
Backlinks are Ranked by Google
9. Backlinks for SEO
Links:www.nmx2.com
Does not show all backlinks
Shows them at random
Google.com/webmasters
Webmaster Console for Full View of
Backlinks
Do Not Pay for Backlinks!
10. Keywords and Content
Content is Definitely King
Text Based, Relevant Content a Must
Searchable Keywords Included
Keywords – What are People
Searching for to Find You?
Google Keyword Tools
https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/sktool/# (Discontinued)
11. Getting Crawled
• What is a Crawl?
• Ping
• Submitting Your URLs
• Submitting Your Sitemap
www.google.com/webmasters
12. What Google Wants!
• Content, Content, Content
• Unique Visitors
• Relevant Backlinks
• Keyword Rich Title
• Keyword Rich Description
• Keyword Meta Tag?
• <H1> <H2>
• Keyword Image Files Names
• Keyword Image Alt-Tags
• Internal Links / External Links
• Sitemap
• A Relevant, Content & Keyword Rich Site
13. Google Love a Great URL
• Primary URL
• Long Tail URL
• Blog URLs
• Press Release URLs
14. Social Media SEO
• Social Network Posts Drive Traffic
• Social Bookmark Backlinks
“Nofollow” vs. “Dofollow”
• Social Media Site Profiles
• Marking Your Spot on the Web
The SM Web Fireworks
• Keyword Rich Profiles
• Tweet Your Website Content vs.
Blog or Articles
• Article Marketing for Backlinks
EzineArticles.com
15. Social Media that Make an
SEO Difference
• YouTube
• Facebook and LinkedIn
The Law of Large Numbers & Traffic
• Google Maps (Places)
• Images (Google Search)
• Social Bookmarks
Delicious, Digg, Technorati
Stumbleupon, others
• Local Directories
Merchant Circle, Google, Yahoo Local, Bing
Local
• Do Not Pay for Local Directories!!!
16. Social Media that Make an
SEO Difference
• Social Media Press Releases
PRLog.com, 24-7PressRelease.com
As Fast as 7 Minutes
(Demonstration)
• Blogs
Faster Indexing
Ping (Everything)
17. The Mechanics of the SEO
Social Media Web
• Social Bookmarks, SB Backlinks, Ping
• Social Media Press Releases
Instant Indexing
• Traffic & Backlinks Increase Rankings
• Monitoring SEO Results
Google Alerts
18. The SEO Keyword Rich
Game Plan
• Optimize Your Web Site
Change URL if Necessary
Long-Tail URL
Optimization Points
• Change Structure of Your Site
• Create 100 SB/SN “DoFollow” Profiles
• Create YouTube Channel
Upload Videos
• Start a Blogger Blog
Claim and Ping that Blog
• Learn Social Media Marketing Skills
19. The SEO Keyword Rich
Game Plan
• Optimize Your Web Site
Change URL if Necessary
Long-Tail URL
Optimization Points
• Change Structure of Your Site
• Create 100 SB/SN “DoFollow” Profiles
• Create YouTube Channel
Upload Videos
• Start a Blogger Blog
Keyword Rich
Claim It, Ping It
20. The SEO Keyword Rich
Game Plan
• Learn Social Media Marketing Skills
• Send a Social Media Press Release
Weekly
• Social Media “Shock and Awe”
Get Busy!
• Create a Game Plan!
• Schedule It!
Get Started Now with Social Media
SEO and “Get Found on
Google”TODAY!