13 New World Ways To Get More - New Media, New Marketing

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Learn 13 practical New Media, New Marketing Social Media tools for growing your business, Lecture given at Doral Chamber of Commerce Atrium Training Center in Doral (MIami) Florida.

"13 New World Ways to Get More Customers andMake Your Business More Profitable" Manny Sarmiento www.NMx2.com

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Get your business found on Google for free! Google My Business puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they're using. Give customers the right info at the right time, whether that be driving directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones. Google My Business helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your Google+ posts across the web. The Doral Chamber of Commerce, a Google Partner and the City of Doral host a workshop Put Doral on the Map helping hundreds of Doral and area businesses get found on Google Maps and Google Search.

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100 Marketing Magic Ideas to Grow Your Business Mystify Your Audience with Magical Customer Service Under-Promise and Over-Deliver! Use Every Door Direct Mail EDDM Join a Chamber of Commerce Build Relationships! Understand How Social Media Really Works! Get a LinkedIn Profile NOW! Join 10 Groups on LinkedIn! Participate in 2 Discussions on LinkedIn Groups! Get a Twitter, Facebook and Google+ Account Create a Facebook Call to Action Tab! Post Daily on Your Social Media Accounts! Open a Pinterest Account and Start Pinning! Start and Continue a Blog! Put on an Education Seminar for Free! Host an Event at Your Office! Have a Grand Opening Event! Get Out and Network Once a Week! Learn How to Network! Start a Weekly Information Email Newsletter! Get a Website! Learn Search Engine Optimization SEO! Create a List of Keywords! Fix Your Website! Add G.A.S. to Your Website! Create a Microsite! Get Involved in Your Community! Adopt a Street! Join a Toastmasters Group! Open an Audible Account! Listen or Read a Business Book a Week! Get a Table at an Expo! Present a Seminar at an Expo! Sign up for HARO! Write Articles for Publications! Get an Ezinearticles.com Account! Submit an Ezine Article! Write and Submit a Social Media Press Release! Open a Hootsuite Account! Start a Mastermind Group! Attend a Speed Networking Event! Send a Thank You Letter to the People You Met! Create a Database of Birthdays and Anniversaries! Send Birthday Cards to Your Clients! Open a YouTube Channel! Post a YouTube Video! Create a New and Improved Logo! Teach a Seminar or Class at a Local College! Produce a “How-to” Report! Write a Book! Publish a Book on Lulu! Publish Your Book on Kindle! Carry Your Book Everywhere You Go! Dedicate Your Book to a Potential Client! Record a CD Program! Add Email Signup Form to Your Website & Blog! Call a Business Acquaintance and Just Say Hi! Carry Business Cards Everywhere You Go! Attend a Seminar on Your Subject! Attend a Seminar that’s Not on Your Subject! Open a Basecamp Account! Add a Project to Your Basecamp Account! Take a WordPress Web Design Class! Build the Microsite! Print Promotional Items for Your Business! Determine How You Will Create Top-of-Mind Awareness! Revamp Your “Elevator Speech” (3 Seconds)! Write Ten Ways You Provide Value to Clients! Make a Coffee Appointment with a Business Stranger! Change the Signature File on Your Outlook Program! Watch James Wedmore’s YouTube Videos! Record a Video Testimonial! Read Seth Godin’s “Permission Marketing” Book! Open a Send Out Cards Account! Ask Someone How You Can Help Them with Their Business! Send 10 Hand-written Thank You Notes! Read Your HARO Email! Respond to a HARO Query! Take a CEO to Lunch! Get a Professional Head Shot Taken! Change Your LinkedIn Profile Picture! Create a Professional Looking Banner for FB, Twitter, LinkedIn, Google+ Smile! Take a Break! Drink Water! Wear "Happy Socks"

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Patent, Trademark, and Copyright In contemporary world, no business asset is more valuable than Intellectual Property. From the time of the conception of your business you invest in its name, logos, trademarks, and bylines. They can be as valuable as the reputation and profit levels. • Are you in a creative business? Designers, illustrators, painters, software engineers, writers, authors can all create works with long lasting value. • Are you an inventor? How do establish proof of ownership of your invention? • Attend this workshop and learn: • Whether or not you need protection for your intellectual property. Regular businesses often should be protecting their brand via copyright & trademarks • Which methods are appropriate to your situation? • What processes are involved? • How much you can do yourself and at what point a lawyer might be needed? • The timelines involved? By investing a few hours in this workshop you will have up-to-date information on a key issue that you should address to decide if you need to protect or enhance the value of your business for any intellectual property that you have developed. Speaker: Divya Khullar Mr. Khullar is a registered patent attorney and owner USAPatents.com. Experienced in intellectual property (patent, trademark, copyright), litigation, licensing and transactional matters, Mr. Khullar has represented clients in intellectual property, patent, trademark, domain dispute, and copyright dispute litigation. His technical fields of expertise comprise informatics, medical devices, electrical/electronic engineering, software development, image processing, and medical physics. For more information contact Divya Khullar at www.usapatents.com

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Local Business Marketing Using Social Media Seminar Smartphone usages Number of Smartphones in the U.S. • Smartphones overtook regular phones in 2011 Smartphones Rule! The Smartphones Stats • 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone Mobile & Search Spend to Reach $30 Billion Action Oriented Searchers Local Information Seekers • Check In Sites • Why People Check In? • Who’s Checking In? Foursquare, Facebook Places, Google Places, Twitter? Location-Based Check In • Why Use LBS • How to Use LBS Foursquare • Foursquare APP • Fastest Growing Geolocation Service Facebook Places (Check In) • Facebook Places Other Check In Sites • Yelp • WHERE Mobile Site Optimization • Make Sure that Your Site is Optimized for Mobile • WordPress is SEO & Mobile Friendly • View Your Site on Different Smartphones & Pads • Google Sites Mobile Landing Pages QR Code Me! • QR Codes Usage • Call Me, PDFs, Promotions, Coupons, Web Site • Free QR Code Generators • QR Code Reader for Smartphones Reviews & Ratings Sites • Claim Your Listing on All Sites • Monitor Your Listings • What to Do About Bad Reviews? • What to Do About Good Reviews? Reviews & Ratings Sites • Yelp • Urbanspoon • CitySearch • Google+ Places • Restaurantica.com • Zagat.com • Gayot.com Local Directories • Great for SEO • Get on all directories • Don’t pay for enhance Customer Loyalty Programs • Customer Loyalty Programs • The Goldfish in the Bowl Get Listed on 50+ Search Engines Daily Deals for Profit New Marketing • “Permission Marketing” The “Tribe” • Being Remarkable • Conventional Media • New Media (Social Media Marketing) • Web Interaction: C.C.E. Social Media and LBS Strategies • Social Media Domination • Build Large Number of Profiles • Build Relationships • Create T.O.M.A. • Positioning • “Expert” Perception Social Media and LBS Strategies • Social Networking • Social Bookmarking • Social Media Press Releases • Blogging • Articles • Local Directories SMM & LBS Video Strategies • YouTube and Video • Dozens of other Video Sites A Note About Facebook • Put Facebook Business Pages in an iFrame Social SEO / SMM • Social Media Marketing is Really about SEO The New SEO • Search Engine Optimization (SEO) • DIY-SEO (Do-It-Yourself) SEO New Media Trend Optimized Microsites Three Active Points of a Website 1. Call to Action 2. Capture 3. Engagement Set Up Your Facebook Place • Select “Local Business” • Optimize the Page – SEO / Keywords Why You Need LBS and Social Media? • The New Marketing Strategies • The Differentiator • Without LBS and SMM You Are the Gazelle Why You Need LBS and Social Media? What Happens if You Don’t Implement Location-

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Social Media Marketing Business Strategies by Manny Sarmiento, CEO of New Media, New Marketing, Inc. Palo Alto / Miami Social Media CertificationCertified Social Media Marketing Specialist™ Program Weekly, Via Webinar, Live Instructor 26 Weeks with Replay Available Earn Diploma as CSMMS™ Tuition will be $2999 after Mar. 1st, 2014 $1999 One-time Fee or Monthly Payment Plans Available from $175 / mo. Real, Live Help from Me! Only 10 Students www.SocialMediaProfessionalAssociation.com Can Social Media really make a difference to your business? • The “Tribe”• Maslow’s Hierarchy of Needs• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing Which Social Media and Social Bookmarking Sites to Use? Build Profiles Establish URL (http) Connect and Contribute Build Relationships G.A.S. Level 1 - Content Website Blog YouTube Social Media Press Releases Document Sharing Level 2 - Sharing Facebook Twitter LinkedIn Google+ Pinterest Social Bookmarking 271 Million Registered Users Create relationships Brand Your Account Level 2 | Tweet the G.A.S. Importance of followers Substance What do I Tweet? 1.23B Million Users / 53% Active Establish your network Fan Pages vs. Personal Facebook.com/mobile Groups Discussions Build Relationships G.A.S. C.C.E. Capture Call to Action Engagement Why Have A Blog? Blogger vs. Wordpress Becoming an “Expert” Getting Others to Comment Building Relationships Relevance Faster Indexing Gadgets, Widgets, Monetizing Your Blog “P”-Word PLRs What’s the big deal with Social Media Marketing? Massive Traffic to Your Business or Site Build New Databases SEO Success Like Never Before Backlinks, Traffic, Name Recognition Building Relationships Cost Effective – Mostly Free! Measurable (Google Alerts) ROI Flexibility – 15 Minutes to 2 Hrs / Day Increased Sales & Revenue What to do Now? SMM is a Must! SMM is a Job Function Schedule It - Blackberry, Outlook, etc. 15 Minutes to 2 Hours Per Day Start Now! Just Do It! Next Training Videos • Facebook Success for Real Business Results• LinkedIn Strategies for Real Results • How to Automate Twitter and Use It As a Social Media Strategy Social Media University Social Media CertificationCertified Social Media Marketing Specialist™ Program Earn Professional Credentials Increase Your Earnings Potential Become More Marketable Increase Your Employability Start Your Own Social Media Business Learn Highly Marketable Skills Social Media CertificationCertified Social Media Marketing Specialist™ Program Weekly, Via Webinar, Live Instructor 26 Weeks with Replay Available Earn Diploma as CSMMS™ Tuition will be $2999 after Jan. 1st, 2014 $1999 One-time Fee or Monthly Payment Plans Available from $175 / mo. Real, Live Help from Me! Only 10 Students

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Social Media Promotion Tools for Personal & Professional Champions by Manny Sarmiento, CEO of New Media, New Marketing, Inc. Palo Alto / Miami LinkedIn Righteouness Professional Tool A Must for Business Connections Game Changer for Champions Resume on Steroids Having Conversations Facebook Fiasco Build a “Champion” Brand Use a Facebook “iframe” Page A Level 2 Tool Use Shortcut Tools – Time Management The C.C.E. Formula SlideShare “Shake” Professional SlideShare.net Demonstrate Championship Expertise Drive Traffic to Your Site Share on Level 2 Tools (FB, LI, TW, G+) Embed on Websites and Blog Blogger Paradise Blogging Success The Spirit of the Blog “Expert” Championship Winning Messages SEO Prowess / Social Media Shares Mastering the Art of the Champion Speaker Website Wallows Having a “Champion” Site D.I.Y. Websites WordPress Websites Share and Follow Me Buttons K.I.S.S., White Space and Right Design Social Media Outtakes Social Media $1MM Formula Give Knowledge Answer Questions Solve Problems Social Media is About SEO SEO Enhanced with Social Media Stop Listening to the “Experts” Except Me Of Course! Championship SM Level 1 Level 1 Social Media – Content Website Blog YouTube Social Media Press Releases Document Sharing Championship SM Level 2 Level 2 Social Media – Sharing Facebook Twitter LinkedIn Google+ Pinterest Social Bookmarking Champion Social Media Strategies It’s All About the Content Dominate Your Industry Become a Champion of the Share Select the Right Social Media Tools Use Shortcut Tools Do Something Every Day Be Social Media “Smart” Champion Social Media Strategies Be a Social Media CHAMPION! Manny Sarmiento - CEO New Media, New Marketing, Inc. Palo Alto, California / Miami, Florida http://www.newmedianewmarketing.com

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Doral Restaurant Week™ is one of Doral’s premier events during the summer month of July. This fine dining program includes specially priced lunches and dinners at Doral’s finest restaurants. The objectives of Doral Restaurant Week™ are to boost business for area restaurants during a traditionally slow time of the year and to encourage consumers to dine out more often and try new restaurants and their exciting selections.

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