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1. Shuttlecock
Project
information

2. Shuttlecock
Presentation by
Primary Information Services
www.primaryinfo.com
mailto:primaryinfo@gmail.com

3. Expansion of shuttlecock market is directly influenced by the Summer
Olympics. Asia Pacific shuttlecock market is likely to witness robust growth
in the coming years, owing to wide popularity of badminton across the region
coupled with the most-awaited 2020 Summer Olympics or Tokyo 2020.

4. Recent trend witnessed in among the shuttlecock manufacturers is
incorporating novel features in the shuttlecocks such as incorporating LED
lights. Besides incorporating novel features, major manufacturers such as
Yonex are focusing on offering shuttlecocks in various colors to offer enhanced
visibility to the customers.

5. Bedini, Kimoni International, Li-Ning, and Aisheng Co. Ltd. are some of
the major manufacturers in Asia, whereas Victor A.Henkel and Yonex are
the prominent manufacturers in Europe. However, the unorganized
market players in various countries of Asia, particularly in China are
likely to dominate the market in terms of sales as they are offering these
products at reasonable or discounted rates.

6. Leading market players in North America such as Ashaway, Sports Import,
Pointforce, and Yonex USA are focusing on attaining a competitive edge in the
global market through offering innovative products for improved performance
and experience to the amateur and professional market players.

7. Due to The continuous COVID-19 outbreak,
Significant producers suspended their assembling activities in Asia Pacific region
(China, India, South Kore), and European nations. Furthermore, affecting the
creation, the continuous pandemic has negatively affected the buyer request.

8. Leading sports brand based in China – Li-Ning has developed a Super Feather
Shuttlecock, which is composed of goose feather to offer smooth and accurate
flight under various weather conditions. In addition, the company is equipping
these shuttlecocks with composite cork heads that include rubber components.

9. Areas like Bahirtafa, Jaduberia, Kathiberia, Rajapur, Baniban, Brindabanpur and Uttar
Pirpur in Howrah district’s Uluberia sub-division — about 42 km from Kolkata — have
been the traditional hub of domestic shuttlecock manufacturing in India. About 20-odd
units, medium and large, currently produce over 1,000 barrels a day.

10. Products of overseas brands like Japan’s Yonex, RSL Tourney from England
and Indonesia’s Garuda are made of superior quality feathers but also
machine-made.

11. Chinese plastic shuttle cocks are machine made , better
in quality & cheaper in prices Sought after world wide