Data Driven Business with Big Data

  • 314 views
Uploaded on

A analysis of Big Data potential and a framework for data driven business.

A analysis of Big Data potential and a framework for data driven business.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
314
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
6
Comments
2
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. V I N T | Vision • Inspiration • Navigation • Trends RECORDED  FUTURE
  • 2. V I N T | Vision • Inspiration • Navigation • Trends 1 INTRODUCTION
  • 3. V I N T | Vision • Inspiration • Navigation • Trends
  • 4. V I N T | Vision • Inspiration • Navigation • Trends Eric  Schmidt:  “There   was  5  exabytes  of   informaBon  created   between  the  dawn  of   civilizaBon  through   2003,  but  that  much   informaBon  is  now   created  every  2  days,   and  the  PACE  IS   INCREASING”
  • 5. Don  TapscoQ:  “Soon  there  will  be  five   exabytes  every  few  minutes” V I N T | Vision • Inspiration • Navigation • Trends
  • 6. V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe
  • 7. V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe Internet
  • 8. V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe Mobile Internet
  • 9. V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe Cloud Mobile Internet
  • 10. V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe Cloud Social Mobile Internet
  • 11. V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe Cloud Social Mobile AnalyBcs Internet
  • 12. DATA  MEASUREMENT  is  the  modern   equivalent  of  the  MICROSCOPE V I N T | Vision • Inspiration • Navigation • Trends
  • 13. V I N T | Vision • Inspiration • Navigation • Trends Simple  message The  pace  and  volume  of  data  increasing Cloud  +  Social  +  Mobile  +  AnalyBcs  =  New  Data  Universe More  Data  is  not  the  problem,  but  the  soluBon Social  is  Big  Data’s  killer  app Big  Data  is  about  predicBng  behavior From  BI  to  BD  -­‐  Towards  a  smarter  business  
  • 14. V I N T | Vision • Inspiration • Navigation • Trends 2 DATA  IS  THE  NEW  OIL
  • 15. LEGEND  OF  SESSA V I N T | Vision • Inspiration • Navigation • Trends
  • 16. V I N T | Vision • Inspiration • Navigation • Trends SECOND  HALF  OF  THE  CHESSBOARD
  • 17. 18.446.744.073.709.551.615 V I N T | Vision • Inspiration • Navigation • Trends
  • 18. V I N T | Vision • Inspiration • Navigation • Trends
  • 19. 3  V’s V I N T | Vision • Inspiration • Navigation • Trends
  • 20. 3  V’s V I N T | Vision • Inspiration • Navigation • Trends VOLUME
  • 21. 3  V’s V I N T | Vision • Inspiration • Navigation • Trends VELOCITY VOLUME
  • 22. 3  V’s V I N T | Vision • Inspiration • Navigation • Trends VELOCITYVARIETY VOLUME
  • 23. TOO  BIG  TO  KNOW V I N T | Vision • Inspiration • Navigation • Trends
  • 24. V I N T | Vision • Inspiration • Navigation • Trends VELOCITYVARIETY VOLUME
  • 25. V I N T | Vision • Inspiration • Navigation • Trends VELOCITYVARIETY VOLUME VALUE
  • 26. V I N T | Vision • Inspiration • Navigation • Trends VELOCITYVARIETY VOLUME VALUE RELEVANCE
  • 27. BIG  DATA  OVERLOAD V I N T | Vision • Inspiration • Navigation • Trends
  • 28. BIG  DATA  MANAGEMENT V I N T | Vision • Inspiration • Navigation • Trends
  • 29. V I N T | Vision • Inspiration • Navigation • Trends Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons
  • 30. V I N T | Vision • Inspiration • Navigation • Trends Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons
  • 31. V I N T | Vision • Inspiration • Navigation • Trends Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
  • 32. V I N T | Vision • Inspiration • Navigation • Trends Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
  • 33. V I N T | Vision • Inspiration • Navigation • Trends Megabytes Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
  • 34. V I N T | Vision • Inspiration • Navigation • Trends Megabytes Gigabytes Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
  • 35. V I N T | Vision • Inspiration • Navigation • Trends Megabytes Gigabytes Terabytes Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
  • 36. V I N T | Vision • Inspiration • Navigation • Trends Megabytes Gigabytes Terabytes Petabytes Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
  • 37. PUTTING  BIG  DATA  TO  WORK V I N T | Vision • Inspiration • Navigation • Trends
  • 38. WATSON V I N T | Vision • Inspiration • Navigation • Trends
  • 39. WATSON V I N T | Vision • Inspiration • Navigation • Trends
  • 40. V I N T | Vision • Inspiration • Navigation • Trends FROM  NOISE  TO  SIGNAL
  • 41. PROACTIVE  CHURN  MANAGEMENT V I N T | Vision • Inspiration • Navigation • Trends
  • 42. PROACTIVE  CHURN  MANAGEMENT V I N T | Vision • Inspiration • Navigation • Trends
  • 43. FRAUD  DETECTION V I N T | Vision • Inspiration • Navigation • Trends
  • 44. Fraude  detecBon V I N T | Vision • Inspiration • Navigation • Trends
  • 45. V I N T | Vision • Inspiration • Navigation • Trends TOTAL  DATA  MANAGEMENT
  • 46. V I N T | Vision • Inspiration • Navigation • Trends 3 SOCIAL  IS  BIG  DATA’S  KILLER  APP
  • 47. SOCIAL  IS  FUELING  BIG  DATA V I N T | Vision • Inspiration • Navigation • Trends
  • 48. DATA  BY  THE  MINUTE V I N T | Vision • Inspiration • Navigation • Trends 100.000  Tweets 684.478  Facebook   acBons 3125  Flickr  Photos 2.000.000  Searches 571  New  Websites
  • 49. V I N T | Vision • Inspiration • Navigation • Trends BIG   SOCIAL ENTERPRISE   APPLICATIO N  DATA SEARCH  &   OFF  SITE   DATA SENSOR DATA SOCIAL   MEDIA  DATA MOBILE   DATA
  • 50. SOCIAL  MEDIA  ANALYTICS V I N T | Vision • Inspiration • Navigation • Trends
  • 51. SOCIAL  COMMAND  CENTERS V I N T | Vision • Inspiration • Navigation • Trends
  • 52. SOCIAL  COMMAND  CENTERS V I N T | Vision • Inspiration • Navigation • Trends
  • 53. V I N T | Vision • Inspiration • Navigation • Trends
  • 54. V I N T | Vision • Inspiration • Navigation • Trends
  • 55. V I N T | Vision • Inspiration • Navigation • Trends
  • 56. “Within  a  few  seconds,  the  1ny  tweet  had  arrived  at   WalmartLabs,  where  it  was  analyzed  in  a  lightening  fast  fashion.   A  few minutes  later,  a  message  arrived  in  a  close  friend’s  mailbox  “Good   morning,  Juliana.  You  asked  us  to  remind  you.  Emily’s  birthday  is   coming  up.  She’s  just  tweeted  posi1vely  about  SALT,  a  new   Angelina  movie.  Would  you  like  to  buy  something V I N T | Vision • Inspiration • Navigation • Trends
  • 57. THE  MOVIE,  NOT  THE  CONDIMENT V I N T | Vision • Inspiration • Navigation • Trends
  • 58. V I N T | Vision • Inspiration • Navigation • Trends FROM  REALTIME  TO  PREDICTIVE
  • 59. V I N T | Vision • Inspiration • Navigation • Trends ? THE  DEATH  OF  MARKETING
  • 60. V I N T | Vision • Inspiration • Navigation • Trends AQenBon IntenBon
  • 61. V I N T | Vision • Inspiration • Navigation • Trends TransacBon ConversaBon
  • 62. V I N T | Vision • Inspiration • Navigation • Trends Systems  of Record Systems  of Engagement
  • 63. NO  MORE  GUESSWORK V I N T | Vision • Inspiration • Navigation • Trends
  • 64. V I N T | Vision • Inspiration • Navigation • Trends RELATING   UNRELATED INFLUENCING THE  END  OF UNCERTAINTY RICH  PROFILING TRANSPARENT   PEOPLE VALIDATION  BY   VARIATION HACKERS  GALORE REALTIME   PREDICTION SMART BUSINESS
  • 65. REAL  TIME  BEHAVIOR  PREDICTIONS V I N T | Vision • Inspiration • Navigation • Trends
  • 66. NO  MORE  UNPREDICTABILLITY V I N T | Vision • Inspiration • Navigation • Trends
  • 67. HACKERS  GALORE V I N T | Vision • Inspiration • Navigation • Trends
  • 68. V I N T | Vision • Inspiration • Navigation • Trends 4 PRIVACY  &  THE  VRM  SOLUTION
  • 69. THE  RIGHT  TO  BE  LEFT  ALONE V I N T | Vision • Inspiration • Navigation • Trends
  • 70. PRIVACY  &  BIG  DATA V I N T | Vision • Inspiration • Navigation • Trends
  • 71. OUR  DIGITAL  FINGERPRINT V I N T | Vision • Inspiration • Navigation • Trends
  • 72. TARGET  KNOWS  YOUR  PREGNANT V I N T | Vision • Inspiration • Navigation • Trends
  • 73. V I N T | Vision • Inspiration • Navigation • Trends ? HOW  MUCH  PRIVACY  ARE  YOU   WLLING  TO  GIVE  UP  FOR   BETTER  SERVICE?
  • 74. V I N T | Vision • Inspiration • Navigation • Trends Technology = problem Technology = soluBon
  • 75. CUSTOMERS  SHOULD  BE  IN  CHARGE V I N T | Vision • Inspiration • Navigation • Trends
  • 76. INTENTION  ECONOMY V I N T | Vision • Inspiration • Navigation • Trends
  • 77. PERSONAL  DATA  LOCKERS V I N T | Vision • Inspiration • Navigation • Trends
  • 78. VENDOR  RELATIONSHIP   MANAGEMENT V I N T | Vision • Inspiration • Navigation • Trends CRM VRM
  • 79. ROI  OF  TRUST V I N T | Vision • Inspiration • Navigation • Trends Privacy Trust
  • 80. V I N T | Vision • Inspiration • Navigation • Trends 5 THE  BOTTOM  LINE
  • 81. DIGITAL  FIRST V I N T | Vision • Inspiration • Navigation • Trends
  • 82. V I N T | Vision • Inspiration • Navigation • Trends DIGITIZE  YOUR  BOARD
  • 83. PUT  BIG  DATA  TO  WORK V I N T | Vision • Inspiration • Navigation • Trends
  • 84. FOCUS  ON  TOTAL  DATA   MANAGEMENT V I N T | Vision • Inspiration • Navigation • Trends
  • 85. EXPERIMENT  WITH  SOCIAL   ANALYTICS V I N T | Vision • Inspiration • Navigation • Trends
  • 86. RETHINK  MARKETING V I N T | Vision • Inspiration • Navigation • Trends
  • 87. START  ORGANIZING  PRIVACY V I N T | Vision • Inspiration • Navigation • Trends
  • 88. V I N T | Vision • Inspiration • Navigation • Trends RECORDED  FUTURE