V I N T | Vision • Inspiration • Navigation • Trends
RECORDED	
  FUTURE
V I N T | Vision • Inspiration • Navigation • Trends
1
INTRODUCTION
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
Eric	
  Schmidt:	
  “There	
  
was	
  5	
  exabytes	
  of	
  
informa...
Don	
  TapscoQ:	
  “Soon	
  there	
  will	
  be	
  five	
  
exabytes	
  every	
  few	
  minutes”
V I N T | Vision • Inspira...
V I N T | Vision • Inspiration • Navigation • Trends
A	
  Data	
  Universe
V I N T | Vision • Inspiration • Navigation • Trends
A	
  Data	
  Universe
Internet
V I N T | Vision • Inspiration • Navigation • Trends
A	
  Data	
  Universe
Mobile
Internet
V I N T | Vision • Inspiration • Navigation • Trends
A	
  Data	
  Universe
Cloud
Mobile
Internet
V I N T | Vision • Inspiration • Navigation • Trends
A	
  Data	
  Universe
Cloud
Social
Mobile
Internet
V I N T | Vision • Inspiration • Navigation • Trends
A	
  Data	
  Universe
Cloud
Social
Mobile
AnalyBcs
Internet
DATA	
  MEASUREMENT	
  is	
  the	
  modern	
  
equivalent	
  of	
  the	
  MICROSCOPE
V I N T | Vision • Inspiration • Navi...
V I N T | Vision • Inspiration • Navigation • Trends
Simple	
  message
The	
  pace	
  and	
  volume	
  of	
  data	
  incre...
V I N T | Vision • Inspiration • Navigation • Trends
2
DATA	
  IS	
  THE	
  NEW	
  OIL
LEGEND	
  OF	
  SESSA
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
SECOND	
  HALF	
  OF	
  THE	
  CHESSBOARD
18.446.744.073.709.551.615
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
3	
  V’s
V I N T | Vision • Inspiration • Navigation • Trends
3	
  V’s
V I N T | Vision • Inspiration • Navigation • Trends
VOLUME
3	
  V’s
V I N T | Vision • Inspiration • Navigation • Trends
VELOCITY
VOLUME
3	
  V’s
V I N T | Vision • Inspiration • Navigation • Trends
VELOCITYVARIETY
VOLUME
TOO	
  BIG	
  TO	
  KNOW
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
VELOCITYVARIETY
VOLUME
V I N T | Vision • Inspiration • Navigation • Trends
VELOCITYVARIETY
VOLUME VALUE
V I N T | Vision • Inspiration • Navigation • Trends
VELOCITYVARIETY
VOLUME VALUE
RELEVANCE
BIG	
  DATA	
  OVERLOAD
V I N T | Vision • Inspiration • Navigation • Trends
BIG	
  DATA	
  MANAGEMENT
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
Big	
  Data	
  =	
  TransacBons	
  +	
  InteracBons	
  +	
  ObservaBo...
V I N T | Vision • Inspiration • Navigation • Trends
Big	
  Data	
  =	
  TransacBons	
  +	
  InteracBons	
  +	
  ObservaBo...
V I N T | Vision • Inspiration • Navigation • Trends
Big	
  Data	
  =	
  TransacBons	
  +	
  InteracBons	
  +	
  ObservaBo...
V I N T | Vision • Inspiration • Navigation • Trends
Big	
  Data	
  =	
  TransacBons	
  +	
  InteracBons	
  +	
  ObservaBo...
V I N T | Vision • Inspiration • Navigation • Trends
Megabytes
Big	
  Data	
  =	
  TransacBons	
  +	
  InteracBons	
  +	
 ...
V I N T | Vision • Inspiration • Navigation • Trends
Megabytes
Gigabytes
Big	
  Data	
  =	
  TransacBons	
  +	
  InteracBo...
V I N T | Vision • Inspiration • Navigation • Trends
Megabytes
Gigabytes
Terabytes
Big	
  Data	
  =	
  TransacBons	
  +	
 ...
V I N T | Vision • Inspiration • Navigation • Trends
Megabytes
Gigabytes
Terabytes
Petabytes
Big	
  Data	
  =	
  TransacBo...
PUTTING	
  BIG	
  DATA	
  TO	
  WORK
V I N T | Vision • Inspiration • Navigation • Trends
WATSON
V I N T | Vision • Inspiration • Navigation • Trends
WATSON
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
FROM	
  NOISE	
  TO	
  SIGNAL
PROACTIVE	
  CHURN	
  MANAGEMENT
V I N T | Vision • Inspiration • Navigation • Trends
PROACTIVE	
  CHURN	
  MANAGEMENT
V I N T | Vision • Inspiration • Navigation • Trends
FRAUD	
  DETECTION
V I N T | Vision • Inspiration • Navigation • Trends
Fraude	
  detecBon
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
TOTAL	
  DATA	
  MANAGEMENT
V I N T | Vision • Inspiration • Navigation • Trends
3
SOCIAL	
  IS	
  BIG	
  DATA’S	
  KILLER	
  APP
SOCIAL	
  IS	
  FUELING	
  BIG	
  DATA
V I N T | Vision • Inspiration • Navigation • Trends
DATA	
  BY	
  THE	
  MINUTE
V I N T | Vision • Inspiration • Navigation • Trends
100.000	
  Tweets
684.478	
  Facebook	
  ...
V I N T | Vision • Inspiration • Navigation • Trends
BIG	
  
SOCIAL
ENTERPRISE	
  
APPLICATIO
N	
  DATA
SEARCH	
  &	
  
OF...
SOCIAL	
  MEDIA	
  ANALYTICS
V I N T | Vision • Inspiration • Navigation • Trends
SOCIAL	
  COMMAND	
  CENTERS
V I N T | Vision • Inspiration • Navigation • Trends
SOCIAL	
  COMMAND	
  CENTERS
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
“Within	
  a	
  few	
  seconds,	
  the	
  1ny	
  tweet	
  had	
  arrived	
  at	
  
WalmartLabs,	
  where	
  it	
  was	
  a...
THE	
  MOVIE,	
  NOT	
  THE	
  CONDIMENT
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
FROM	
  REALTIME	
  TO	
  PREDICTIVE
V I N T | Vision • Inspiration • Navigation • Trends
?
THE	
  DEATH	
  OF	
  MARKETING
V I N T | Vision • Inspiration • Navigation • Trends
AQenBon IntenBon
V I N T | Vision • Inspiration • Navigation • Trends
TransacBon ConversaBon
V I N T | Vision • Inspiration • Navigation • Trends
Systems	
  of
Record
Systems	
  of
Engagement
NO	
  MORE	
  GUESSWORK
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
RELATING	
  
UNRELATED
INFLUENCING
THE	
  END	
  OF
UNCERTAINTY
RICH	...
REAL	
  TIME	
  BEHAVIOR	
  PREDICTIONS
V I N T | Vision • Inspiration • Navigation • Trends
NO	
  MORE	
  UNPREDICTABILLITY
V I N T | Vision • Inspiration • Navigation • Trends
HACKERS	
  GALORE
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
4
PRIVACY	
  &	
  THE	
  VRM	
  SOLUTION
THE	
  RIGHT	
  TO	
  BE	
  LEFT	
  ALONE
V I N T | Vision • Inspiration • Navigation • Trends
PRIVACY	
  &	
  BIG	
  DATA
V I N T | Vision • Inspiration • Navigation • Trends
OUR	
  DIGITAL	
  FINGERPRINT
V I N T | Vision • Inspiration • Navigation • Trends
TARGET	
  KNOWS	
  YOUR	
  PREGNANT
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
?
HOW	
  MUCH	
  PRIVACY	
  ARE	
  YOU	
  
WLLING	
  TO	
  GIVE	
  UP...
V I N T | Vision • Inspiration • Navigation • Trends
Technology
=
problem
Technology
=
soluBon
CUSTOMERS	
  SHOULD	
  BE	
  IN	
  CHARGE
V I N T | Vision • Inspiration • Navigation • Trends
INTENTION	
  ECONOMY
V I N T | Vision • Inspiration • Navigation • Trends
PERSONAL	
  DATA	
  LOCKERS
V I N T | Vision • Inspiration • Navigation • Trends
VENDOR	
  RELATIONSHIP	
  
MANAGEMENT
V I N T | Vision • Inspiration • Navigation • Trends
CRM VRM
ROI	
  OF	
  TRUST
V I N T | Vision • Inspiration • Navigation • Trends
Privacy Trust
V I N T | Vision • Inspiration • Navigation • Trends
5
THE	
  BOTTOM	
  LINE
DIGITAL	
  FIRST
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
DIGITIZE	
  YOUR	
  BOARD
PUT	
  BIG	
  DATA	
  TO	
  WORK
V I N T | Vision • Inspiration • Navigation • Trends
FOCUS	
  ON	
  TOTAL	
  DATA	
  
MANAGEMENT
V I N T | Vision • Inspiration • Navigation • Trends
EXPERIMENT	
  WITH	
  SOCIAL	
  
ANALYTICS
V I N T | Vision • Inspiration • Navigation • Trends
RETHINK	
  MARKETING
V I N T | Vision • Inspiration • Navigation • Trends
START	
  ORGANIZING	
  PRIVACY
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
RECORDED	
  FUTURE
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Data Driven Business with Big Data

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A analysis of Big Data potential and a framework for data driven business.

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Data Driven Business with Big Data

  1. 1. V I N T | Vision • Inspiration • Navigation • Trends RECORDED  FUTURE
  2. 2. V I N T | Vision • Inspiration • Navigation • Trends 1 INTRODUCTION
  3. 3. V I N T | Vision • Inspiration • Navigation • Trends
  4. 4. V I N T | Vision • Inspiration • Navigation • Trends Eric  Schmidt:  “There   was  5  exabytes  of   informaBon  created   between  the  dawn  of   civilizaBon  through   2003,  but  that  much   informaBon  is  now   created  every  2  days,   and  the  PACE  IS   INCREASING”
  5. 5. Don  TapscoQ:  “Soon  there  will  be  five   exabytes  every  few  minutes” V I N T | Vision • Inspiration • Navigation • Trends
  6. 6. V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe
  7. 7. V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe Internet
  8. 8. V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe Mobile Internet
  9. 9. V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe Cloud Mobile Internet
  10. 10. V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe Cloud Social Mobile Internet
  11. 11. V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe Cloud Social Mobile AnalyBcs Internet
  12. 12. DATA  MEASUREMENT  is  the  modern   equivalent  of  the  MICROSCOPE V I N T | Vision • Inspiration • Navigation • Trends
  13. 13. V I N T | Vision • Inspiration • Navigation • Trends Simple  message The  pace  and  volume  of  data  increasing Cloud  +  Social  +  Mobile  +  AnalyBcs  =  New  Data  Universe More  Data  is  not  the  problem,  but  the  soluBon Social  is  Big  Data’s  killer  app Big  Data  is  about  predicBng  behavior From  BI  to  BD  -­‐  Towards  a  smarter  business  
  14. 14. V I N T | Vision • Inspiration • Navigation • Trends 2 DATA  IS  THE  NEW  OIL
  15. 15. LEGEND  OF  SESSA V I N T | Vision • Inspiration • Navigation • Trends
  16. 16. V I N T | Vision • Inspiration • Navigation • Trends SECOND  HALF  OF  THE  CHESSBOARD
  17. 17. 18.446.744.073.709.551.615 V I N T | Vision • Inspiration • Navigation • Trends
  18. 18. V I N T | Vision • Inspiration • Navigation • Trends
  19. 19. 3  V’s V I N T | Vision • Inspiration • Navigation • Trends
  20. 20. 3  V’s V I N T | Vision • Inspiration • Navigation • Trends VOLUME
  21. 21. 3  V’s V I N T | Vision • Inspiration • Navigation • Trends VELOCITY VOLUME
  22. 22. 3  V’s V I N T | Vision • Inspiration • Navigation • Trends VELOCITYVARIETY VOLUME
  23. 23. TOO  BIG  TO  KNOW V I N T | Vision • Inspiration • Navigation • Trends
  24. 24. V I N T | Vision • Inspiration • Navigation • Trends VELOCITYVARIETY VOLUME
  25. 25. V I N T | Vision • Inspiration • Navigation • Trends VELOCITYVARIETY VOLUME VALUE
  26. 26. V I N T | Vision • Inspiration • Navigation • Trends VELOCITYVARIETY VOLUME VALUE RELEVANCE
  27. 27. BIG  DATA  OVERLOAD V I N T | Vision • Inspiration • Navigation • Trends
  28. 28. BIG  DATA  MANAGEMENT V I N T | Vision • Inspiration • Navigation • Trends
  29. 29. V I N T | Vision • Inspiration • Navigation • Trends Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons
  30. 30. V I N T | Vision • Inspiration • Navigation • Trends Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons
  31. 31. V I N T | Vision • Inspiration • Navigation • Trends Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
  32. 32. V I N T | Vision • Inspiration • Navigation • Trends Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
  33. 33. V I N T | Vision • Inspiration • Navigation • Trends Megabytes Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
  34. 34. V I N T | Vision • Inspiration • Navigation • Trends Megabytes Gigabytes Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
  35. 35. V I N T | Vision • Inspiration • Navigation • Trends Megabytes Gigabytes Terabytes Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
  36. 36. V I N T | Vision • Inspiration • Navigation • Trends Megabytes Gigabytes Terabytes Petabytes Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
  37. 37. PUTTING  BIG  DATA  TO  WORK V I N T | Vision • Inspiration • Navigation • Trends
  38. 38. WATSON V I N T | Vision • Inspiration • Navigation • Trends
  39. 39. WATSON V I N T | Vision • Inspiration • Navigation • Trends
  40. 40. V I N T | Vision • Inspiration • Navigation • Trends FROM  NOISE  TO  SIGNAL
  41. 41. PROACTIVE  CHURN  MANAGEMENT V I N T | Vision • Inspiration • Navigation • Trends
  42. 42. PROACTIVE  CHURN  MANAGEMENT V I N T | Vision • Inspiration • Navigation • Trends
  43. 43. FRAUD  DETECTION V I N T | Vision • Inspiration • Navigation • Trends
  44. 44. Fraude  detecBon V I N T | Vision • Inspiration • Navigation • Trends
  45. 45. V I N T | Vision • Inspiration • Navigation • Trends TOTAL  DATA  MANAGEMENT
  46. 46. V I N T | Vision • Inspiration • Navigation • Trends 3 SOCIAL  IS  BIG  DATA’S  KILLER  APP
  47. 47. SOCIAL  IS  FUELING  BIG  DATA V I N T | Vision • Inspiration • Navigation • Trends
  48. 48. DATA  BY  THE  MINUTE V I N T | Vision • Inspiration • Navigation • Trends 100.000  Tweets 684.478  Facebook   acBons 3125  Flickr  Photos 2.000.000  Searches 571  New  Websites
  49. 49. V I N T | Vision • Inspiration • Navigation • Trends BIG   SOCIAL ENTERPRISE   APPLICATIO N  DATA SEARCH  &   OFF  SITE   DATA SENSOR DATA SOCIAL   MEDIA  DATA MOBILE   DATA
  50. 50. SOCIAL  MEDIA  ANALYTICS V I N T | Vision • Inspiration • Navigation • Trends
  51. 51. SOCIAL  COMMAND  CENTERS V I N T | Vision • Inspiration • Navigation • Trends
  52. 52. SOCIAL  COMMAND  CENTERS V I N T | Vision • Inspiration • Navigation • Trends
  53. 53. V I N T | Vision • Inspiration • Navigation • Trends
  54. 54. V I N T | Vision • Inspiration • Navigation • Trends
  55. 55. V I N T | Vision • Inspiration • Navigation • Trends
  56. 56. “Within  a  few  seconds,  the  1ny  tweet  had  arrived  at   WalmartLabs,  where  it  was  analyzed  in  a  lightening  fast  fashion.   A  few minutes  later,  a  message  arrived  in  a  close  friend’s  mailbox  “Good   morning,  Juliana.  You  asked  us  to  remind  you.  Emily’s  birthday  is   coming  up.  She’s  just  tweeted  posi1vely  about  SALT,  a  new   Angelina  movie.  Would  you  like  to  buy  something V I N T | Vision • Inspiration • Navigation • Trends
  57. 57. THE  MOVIE,  NOT  THE  CONDIMENT V I N T | Vision • Inspiration • Navigation • Trends
  58. 58. V I N T | Vision • Inspiration • Navigation • Trends FROM  REALTIME  TO  PREDICTIVE
  59. 59. V I N T | Vision • Inspiration • Navigation • Trends ? THE  DEATH  OF  MARKETING
  60. 60. V I N T | Vision • Inspiration • Navigation • Trends AQenBon IntenBon
  61. 61. V I N T | Vision • Inspiration • Navigation • Trends TransacBon ConversaBon
  62. 62. V I N T | Vision • Inspiration • Navigation • Trends Systems  of Record Systems  of Engagement
  63. 63. NO  MORE  GUESSWORK V I N T | Vision • Inspiration • Navigation • Trends
  64. 64. V I N T | Vision • Inspiration • Navigation • Trends RELATING   UNRELATED INFLUENCING THE  END  OF UNCERTAINTY RICH  PROFILING TRANSPARENT   PEOPLE VALIDATION  BY   VARIATION HACKERS  GALORE REALTIME   PREDICTION SMART BUSINESS
  65. 65. REAL  TIME  BEHAVIOR  PREDICTIONS V I N T | Vision • Inspiration • Navigation • Trends
  66. 66. NO  MORE  UNPREDICTABILLITY V I N T | Vision • Inspiration • Navigation • Trends
  67. 67. HACKERS  GALORE V I N T | Vision • Inspiration • Navigation • Trends
  68. 68. V I N T | Vision • Inspiration • Navigation • Trends 4 PRIVACY  &  THE  VRM  SOLUTION
  69. 69. THE  RIGHT  TO  BE  LEFT  ALONE V I N T | Vision • Inspiration • Navigation • Trends
  70. 70. PRIVACY  &  BIG  DATA V I N T | Vision • Inspiration • Navigation • Trends
  71. 71. OUR  DIGITAL  FINGERPRINT V I N T | Vision • Inspiration • Navigation • Trends
  72. 72. TARGET  KNOWS  YOUR  PREGNANT V I N T | Vision • Inspiration • Navigation • Trends
  73. 73. V I N T | Vision • Inspiration • Navigation • Trends ? HOW  MUCH  PRIVACY  ARE  YOU   WLLING  TO  GIVE  UP  FOR   BETTER  SERVICE?
  74. 74. V I N T | Vision • Inspiration • Navigation • Trends Technology = problem Technology = soluBon
  75. 75. CUSTOMERS  SHOULD  BE  IN  CHARGE V I N T | Vision • Inspiration • Navigation • Trends
  76. 76. INTENTION  ECONOMY V I N T | Vision • Inspiration • Navigation • Trends
  77. 77. PERSONAL  DATA  LOCKERS V I N T | Vision • Inspiration • Navigation • Trends
  78. 78. VENDOR  RELATIONSHIP   MANAGEMENT V I N T | Vision • Inspiration • Navigation • Trends CRM VRM
  79. 79. ROI  OF  TRUST V I N T | Vision • Inspiration • Navigation • Trends Privacy Trust
  80. 80. V I N T | Vision • Inspiration • Navigation • Trends 5 THE  BOTTOM  LINE
  81. 81. DIGITAL  FIRST V I N T | Vision • Inspiration • Navigation • Trends
  82. 82. V I N T | Vision • Inspiration • Navigation • Trends DIGITIZE  YOUR  BOARD
  83. 83. PUT  BIG  DATA  TO  WORK V I N T | Vision • Inspiration • Navigation • Trends
  84. 84. FOCUS  ON  TOTAL  DATA   MANAGEMENT V I N T | Vision • Inspiration • Navigation • Trends
  85. 85. EXPERIMENT  WITH  SOCIAL   ANALYTICS V I N T | Vision • Inspiration • Navigation • Trends
  86. 86. RETHINK  MARKETING V I N T | Vision • Inspiration • Navigation • Trends
  87. 87. START  ORGANIZING  PRIVACY V I N T | Vision • Inspiration • Navigation • Trends
  88. 88. V I N T | Vision • Inspiration • Navigation • Trends RECORDED  FUTURE

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