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Data Driven Business with Big Data
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Data Driven Business with Big Data

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A analysis of Big Data potential and a framework for data driven business.

A analysis of Big Data potential and a framework for data driven business.

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    Data Driven Business with Big Data Data Driven Business with Big Data Presentation Transcript

    • V I N T | Vision • Inspiration • Navigation • Trends RECORDED  FUTURE
    • V I N T | Vision • Inspiration • Navigation • Trends 1 INTRODUCTION
    • V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends Eric  Schmidt:  “There   was  5  exabytes  of   informaBon  created   between  the  dawn  of   civilizaBon  through   2003,  but  that  much   informaBon  is  now   created  every  2  days,   and  the  PACE  IS   INCREASING”
    • Don  TapscoQ:  “Soon  there  will  be  five   exabytes  every  few  minutes” V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe
    • V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe Internet
    • V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe Mobile Internet
    • V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe Cloud Mobile Internet
    • V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe Cloud Social Mobile Internet
    • V I N T | Vision • Inspiration • Navigation • Trends A  Data  Universe Cloud Social Mobile AnalyBcs Internet
    • DATA  MEASUREMENT  is  the  modern   equivalent  of  the  MICROSCOPE V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends Simple  message The  pace  and  volume  of  data  increasing Cloud  +  Social  +  Mobile  +  AnalyBcs  =  New  Data  Universe More  Data  is  not  the  problem,  but  the  soluBon Social  is  Big  Data’s  killer  app Big  Data  is  about  predicBng  behavior From  BI  to  BD  -­‐  Towards  a  smarter  business  
    • V I N T | Vision • Inspiration • Navigation • Trends 2 DATA  IS  THE  NEW  OIL
    • LEGEND  OF  SESSA V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends SECOND  HALF  OF  THE  CHESSBOARD
    • 18.446.744.073.709.551.615 V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends
    • 3  V’s V I N T | Vision • Inspiration • Navigation • Trends
    • 3  V’s V I N T | Vision • Inspiration • Navigation • Trends VOLUME
    • 3  V’s V I N T | Vision • Inspiration • Navigation • Trends VELOCITY VOLUME
    • 3  V’s V I N T | Vision • Inspiration • Navigation • Trends VELOCITYVARIETY VOLUME
    • TOO  BIG  TO  KNOW V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends VELOCITYVARIETY VOLUME
    • V I N T | Vision • Inspiration • Navigation • Trends VELOCITYVARIETY VOLUME VALUE
    • V I N T | Vision • Inspiration • Navigation • Trends VELOCITYVARIETY VOLUME VALUE RELEVANCE
    • BIG  DATA  OVERLOAD V I N T | Vision • Inspiration • Navigation • Trends
    • BIG  DATA  MANAGEMENT V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons
    • V I N T | Vision • Inspiration • Navigation • Trends Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons
    • V I N T | Vision • Inspiration • Navigation • Trends Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
    • V I N T | Vision • Inspiration • Navigation • Trends Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
    • V I N T | Vision • Inspiration • Navigation • Trends Megabytes Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
    • V I N T | Vision • Inspiration • Navigation • Trends Megabytes Gigabytes Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
    • V I N T | Vision • Inspiration • Navigation • Trends Megabytes Gigabytes Terabytes Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
    • V I N T | Vision • Inspiration • Navigation • Trends Megabytes Gigabytes Terabytes Petabytes Big  Data  =  TransacBons  +  InteracBons  +  ObservaBons Increasing  Data  Variety  &  Complexity
    • PUTTING  BIG  DATA  TO  WORK V I N T | Vision • Inspiration • Navigation • Trends
    • WATSON V I N T | Vision • Inspiration • Navigation • Trends
    • WATSON V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends FROM  NOISE  TO  SIGNAL
    • PROACTIVE  CHURN  MANAGEMENT V I N T | Vision • Inspiration • Navigation • Trends
    • PROACTIVE  CHURN  MANAGEMENT V I N T | Vision • Inspiration • Navigation • Trends
    • FRAUD  DETECTION V I N T | Vision • Inspiration • Navigation • Trends
    • Fraude  detecBon V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends TOTAL  DATA  MANAGEMENT
    • V I N T | Vision • Inspiration • Navigation • Trends 3 SOCIAL  IS  BIG  DATA’S  KILLER  APP
    • SOCIAL  IS  FUELING  BIG  DATA V I N T | Vision • Inspiration • Navigation • Trends
    • DATA  BY  THE  MINUTE V I N T | Vision • Inspiration • Navigation • Trends 100.000  Tweets 684.478  Facebook   acBons 3125  Flickr  Photos 2.000.000  Searches 571  New  Websites
    • V I N T | Vision • Inspiration • Navigation • Trends BIG   SOCIAL ENTERPRISE   APPLICATIO N  DATA SEARCH  &   OFF  SITE   DATA SENSOR DATA SOCIAL   MEDIA  DATA MOBILE   DATA
    • SOCIAL  MEDIA  ANALYTICS V I N T | Vision • Inspiration • Navigation • Trends
    • SOCIAL  COMMAND  CENTERS V I N T | Vision • Inspiration • Navigation • Trends
    • SOCIAL  COMMAND  CENTERS V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends
    • “Within  a  few  seconds,  the  1ny  tweet  had  arrived  at   WalmartLabs,  where  it  was  analyzed  in  a  lightening  fast  fashion.   A  few minutes  later,  a  message  arrived  in  a  close  friend’s  mailbox  “Good   morning,  Juliana.  You  asked  us  to  remind  you.  Emily’s  birthday  is   coming  up.  She’s  just  tweeted  posi1vely  about  SALT,  a  new   Angelina  movie.  Would  you  like  to  buy  something V I N T | Vision • Inspiration • Navigation • Trends
    • THE  MOVIE,  NOT  THE  CONDIMENT V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends FROM  REALTIME  TO  PREDICTIVE
    • V I N T | Vision • Inspiration • Navigation • Trends ? THE  DEATH  OF  MARKETING
    • V I N T | Vision • Inspiration • Navigation • Trends AQenBon IntenBon
    • V I N T | Vision • Inspiration • Navigation • Trends TransacBon ConversaBon
    • V I N T | Vision • Inspiration • Navigation • Trends Systems  of Record Systems  of Engagement
    • NO  MORE  GUESSWORK V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends RELATING   UNRELATED INFLUENCING THE  END  OF UNCERTAINTY RICH  PROFILING TRANSPARENT   PEOPLE VALIDATION  BY   VARIATION HACKERS  GALORE REALTIME   PREDICTION SMART BUSINESS
    • REAL  TIME  BEHAVIOR  PREDICTIONS V I N T | Vision • Inspiration • Navigation • Trends
    • NO  MORE  UNPREDICTABILLITY V I N T | Vision • Inspiration • Navigation • Trends
    • HACKERS  GALORE V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends 4 PRIVACY  &  THE  VRM  SOLUTION
    • THE  RIGHT  TO  BE  LEFT  ALONE V I N T | Vision • Inspiration • Navigation • Trends
    • PRIVACY  &  BIG  DATA V I N T | Vision • Inspiration • Navigation • Trends
    • OUR  DIGITAL  FINGERPRINT V I N T | Vision • Inspiration • Navigation • Trends
    • TARGET  KNOWS  YOUR  PREGNANT V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends ? HOW  MUCH  PRIVACY  ARE  YOU   WLLING  TO  GIVE  UP  FOR   BETTER  SERVICE?
    • V I N T | Vision • Inspiration • Navigation • Trends Technology = problem Technology = soluBon
    • CUSTOMERS  SHOULD  BE  IN  CHARGE V I N T | Vision • Inspiration • Navigation • Trends
    • INTENTION  ECONOMY V I N T | Vision • Inspiration • Navigation • Trends
    • PERSONAL  DATA  LOCKERS V I N T | Vision • Inspiration • Navigation • Trends
    • VENDOR  RELATIONSHIP   MANAGEMENT V I N T | Vision • Inspiration • Navigation • Trends CRM VRM
    • ROI  OF  TRUST V I N T | Vision • Inspiration • Navigation • Trends Privacy Trust
    • V I N T | Vision • Inspiration • Navigation • Trends 5 THE  BOTTOM  LINE
    • DIGITAL  FIRST V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends DIGITIZE  YOUR  BOARD
    • PUT  BIG  DATA  TO  WORK V I N T | Vision • Inspiration • Navigation • Trends
    • FOCUS  ON  TOTAL  DATA   MANAGEMENT V I N T | Vision • Inspiration • Navigation • Trends
    • EXPERIMENT  WITH  SOCIAL   ANALYTICS V I N T | Vision • Inspiration • Navigation • Trends
    • RETHINK  MARKETING V I N T | Vision • Inspiration • Navigation • Trends
    • START  ORGANIZING  PRIVACY V I N T | Vision • Inspiration • Navigation • Trends
    • V I N T | Vision • Inspiration • Navigation • Trends RECORDED  FUTURE