A analysis of Big Data potential and a framework for data driven business.

1. V I N T | Vision • Inspiration • Navigation • Trends
RECORDED
FUTURE

2. V I N T | Vision • Inspiration • Navigation • Trends
1
INTRODUCTION

3. V I N T | Vision • Inspiration • Navigation • Trends

4. V I N T | Vision • Inspiration • Navigation • Trends
Eric
Schmidt:
“There
was
5
exabytes
of
informaBon
created
between
the
dawn
of
civilizaBon
through
2003,
but
that
much
informaBon
is
now
created
every
2
days,
and
the
PACE
IS
INCREASING”

5. Don
TapscoQ:
“Soon
there
will
be
five
exabytes
every
few
minutes”
V I N T | Vision • Inspiration • Navigation • Trends

6. V I N T | Vision • Inspiration • Navigation • Trends
A
Data
Universe

7. V I N T | Vision • Inspiration • Navigation • Trends
A
Data
Universe
Internet

8. V I N T | Vision • Inspiration • Navigation • Trends
A
Data
Universe
Mobile
Internet

9. V I N T | Vision • Inspiration • Navigation • Trends
A
Data
Universe
Cloud
Mobile
Internet

10. V I N T | Vision • Inspiration • Navigation • Trends
A
Data
Universe
Cloud
Social
Mobile
Internet

11. V I N T | Vision • Inspiration • Navigation • Trends
A
Data
Universe
Cloud
Social
Mobile
AnalyBcs
Internet

12. DATA
MEASUREMENT
is
the
modern
equivalent
of
the
MICROSCOPE
V I N T | Vision • Inspiration • Navigation • Trends

13. V I N T | Vision • Inspiration • Navigation • Trends
Simple
message
The
pace
and
volume
of
data
increasing
Cloud
+
Social
+
Mobile
+
AnalyBcs
=
New
Data
Universe
More
Data
is
not
the
problem,
but
the
soluBon
Social
is
Big
Data’s
killer
app
Big
Data
is
about
predicBng
behavior
From
BI
to
BD
-­‐
Towards
a
smarter
business

14. V I N T | Vision • Inspiration • Navigation • Trends
2
DATA
IS
THE
NEW
OIL

15. LEGEND
OF
SESSA
V I N T | Vision • Inspiration • Navigation • Trends

16. V I N T | Vision • Inspiration • Navigation • Trends
SECOND
HALF
OF
THE
CHESSBOARD

17. 18.446.744.073.709.551.615
V I N T | Vision • Inspiration • Navigation • Trends

18. V I N T | Vision • Inspiration • Navigation • Trends

19. 3
V’s
V I N T | Vision • Inspiration • Navigation • Trends

20. 3
V’s
V I N T | Vision • Inspiration • Navigation • Trends
VOLUME

21. 3
V’s
V I N T | Vision • Inspiration • Navigation • Trends
VELOCITY
VOLUME

22. 3
V’s
V I N T | Vision • Inspiration • Navigation • Trends
VELOCITYVARIETY
VOLUME

23. TOO
BIG
TO
KNOW
V I N T | Vision • Inspiration • Navigation • Trends

24. V I N T | Vision • Inspiration • Navigation • Trends
VELOCITYVARIETY
VOLUME

25. V I N T | Vision • Inspiration • Navigation • Trends
VELOCITYVARIETY
VOLUME VALUE

26. V I N T | Vision • Inspiration • Navigation • Trends
VELOCITYVARIETY
VOLUME VALUE
RELEVANCE

27. BIG
DATA
OVERLOAD
V I N T | Vision • Inspiration • Navigation • Trends

28. BIG
DATA
MANAGEMENT
V I N T | Vision • Inspiration • Navigation • Trends

29. V I N T | Vision • Inspiration • Navigation • Trends
Big
Data
=
TransacBons
+
InteracBons
+
ObservaBons

30. V I N T | Vision • Inspiration • Navigation • Trends
Big
Data
=
TransacBons
+
InteracBons
+
ObservaBons

31. V I N T | Vision • Inspiration • Navigation • Trends
Big
Data
=
TransacBons
+
InteracBons
+
ObservaBons
Increasing
Data
Variety
&
Complexity

32. V I N T | Vision • Inspiration • Navigation • Trends
Big
Data
=
TransacBons
+
InteracBons
+
ObservaBons
Increasing
Data
Variety
&
Complexity

33. V I N T | Vision • Inspiration • Navigation • Trends
Megabytes
Big
Data
=
TransacBons
+
InteracBons
+
ObservaBons
Increasing
Data
Variety
&
Complexity

34. V I N T | Vision • Inspiration • Navigation • Trends
Megabytes
Gigabytes
Big
Data
=
TransacBons
+
InteracBons
+
ObservaBons
Increasing
Data
Variety
&
Complexity

35. V I N T | Vision • Inspiration • Navigation • Trends
Megabytes
Gigabytes
Terabytes
Big
Data
=
TransacBons
+
InteracBons
+
ObservaBons
Increasing
Data
Variety
&
Complexity

36. V I N T | Vision • Inspiration • Navigation • Trends
Megabytes
Gigabytes
Terabytes
Petabytes
Big
Data
=
TransacBons
+
InteracBons
+
ObservaBons
Increasing
Data
Variety
&
Complexity

37. PUTTING
BIG
DATA
TO
WORK
V I N T | Vision • Inspiration • Navigation • Trends

38. WATSON
V I N T | Vision • Inspiration • Navigation • Trends

39. WATSON
V I N T | Vision • Inspiration • Navigation • Trends

40. V I N T | Vision • Inspiration • Navigation • Trends
FROM
NOISE
TO
SIGNAL

41. PROACTIVE
CHURN
MANAGEMENT
V I N T | Vision • Inspiration • Navigation • Trends

42. PROACTIVE
CHURN
MANAGEMENT
V I N T | Vision • Inspiration • Navigation • Trends

43. FRAUD
DETECTION
V I N T | Vision • Inspiration • Navigation • Trends

44. Fraude
detecBon
V I N T | Vision • Inspiration • Navigation • Trends

45. V I N T | Vision • Inspiration • Navigation • Trends
TOTAL
DATA
MANAGEMENT

46. V I N T | Vision • Inspiration • Navigation • Trends
3
SOCIAL
IS
BIG
DATA’S
KILLER
APP

47. SOCIAL
IS
FUELING
BIG
DATA
V I N T | Vision • Inspiration • Navigation • Trends

48. DATA
BY
THE
MINUTE
V I N T | Vision • Inspiration • Navigation • Trends
100.000
Tweets
684.478
Facebook
acBons
3125
Flickr
Photos
2.000.000
Searches
571
New
Websites

49. V I N T | Vision • Inspiration • Navigation • Trends
BIG
SOCIAL
ENTERPRISE
APPLICATIO
N
DATA
SEARCH
&
OFF
SITE
DATA
SENSOR
DATA
SOCIAL
MEDIA
DATA
MOBILE
DATA

50. SOCIAL
MEDIA
ANALYTICS
V I N T | Vision • Inspiration • Navigation • Trends

51. SOCIAL
COMMAND
CENTERS
V I N T | Vision • Inspiration • Navigation • Trends

52. SOCIAL
COMMAND
CENTERS
V I N T | Vision • Inspiration • Navigation • Trends

53. V I N T | Vision • Inspiration • Navigation • Trends

54. V I N T | Vision • Inspiration • Navigation • Trends

55. V I N T | Vision • Inspiration • Navigation • Trends

56. “Within
a
few
seconds,
the
1ny
tweet
had
arrived
at
WalmartLabs,
where
it
was
analyzed
in
a
lightening
fast
fashion.
A
few
minutes
later,
a
message
arrived
in
a
close
friend’s
mailbox
“Good
morning,
Juliana.
You
asked
us
to
remind
you.
Emily’s
birthday
is
coming
up.
She’s
just
tweeted
posi1vely
about
SALT,
a
new
Angelina
movie.
Would
you
like
to
buy
something
V I N T | Vision • Inspiration • Navigation • Trends

57. THE
MOVIE,
NOT
THE
CONDIMENT
V I N T | Vision • Inspiration • Navigation • Trends

58. V I N T | Vision • Inspiration • Navigation • Trends
FROM
REALTIME
TO
PREDICTIVE

59. V I N T | Vision • Inspiration • Navigation • Trends
?
THE
DEATH
OF
MARKETING

60. V I N T | Vision • Inspiration • Navigation • Trends
AQenBon IntenBon

61. V I N T | Vision • Inspiration • Navigation • Trends
TransacBon ConversaBon

62. V I N T | Vision • Inspiration • Navigation • Trends
Systems
of
Record
Systems
of
Engagement

63. NO
MORE
GUESSWORK
V I N T | Vision • Inspiration • Navigation • Trends

64. V I N T | Vision • Inspiration • Navigation • Trends
RELATING
UNRELATED
INFLUENCING
THE
END
OF
UNCERTAINTY
RICH
PROFILING
TRANSPARENT
PEOPLE
VALIDATION
BY
VARIATION
HACKERS
GALORE
REALTIME
PREDICTION
SMART
BUSINESS

65. REAL
TIME
BEHAVIOR
PREDICTIONS
V I N T | Vision • Inspiration • Navigation • Trends

66. NO
MORE
UNPREDICTABILLITY
V I N T | Vision • Inspiration • Navigation • Trends

67. HACKERS
GALORE
V I N T | Vision • Inspiration • Navigation • Trends

68. V I N T | Vision • Inspiration • Navigation • Trends
4
PRIVACY
&
THE
VRM
SOLUTION

69. THE
RIGHT
TO
BE
LEFT
ALONE
V I N T | Vision • Inspiration • Navigation • Trends

70. PRIVACY
&
BIG
DATA
V I N T | Vision • Inspiration • Navigation • Trends

71. OUR
DIGITAL
FINGERPRINT
V I N T | Vision • Inspiration • Navigation • Trends

72. TARGET
KNOWS
YOUR
PREGNANT
V I N T | Vision • Inspiration • Navigation • Trends

73. V I N T | Vision • Inspiration • Navigation • Trends
?
HOW
MUCH
PRIVACY
ARE
YOU
WLLING
TO
GIVE
UP
FOR
BETTER
SERVICE?

74. V I N T | Vision • Inspiration • Navigation • Trends
Technology
=
problem
Technology
=
soluBon

75. CUSTOMERS
SHOULD
BE
IN
CHARGE
V I N T | Vision • Inspiration • Navigation • Trends

76. INTENTION
ECONOMY
V I N T | Vision • Inspiration • Navigation • Trends

77. PERSONAL
DATA
LOCKERS
V I N T | Vision • Inspiration • Navigation • Trends

78. VENDOR
RELATIONSHIP
MANAGEMENT
V I N T | Vision • Inspiration • Navigation • Trends
CRM VRM

79. ROI
OF
TRUST
V I N T | Vision • Inspiration • Navigation • Trends
Privacy Trust

80. V I N T | Vision • Inspiration • Navigation • Trends
5
THE
BOTTOM
LINE

81. DIGITAL
FIRST
V I N T | Vision • Inspiration • Navigation • Trends

82. V I N T | Vision • Inspiration • Navigation • Trends
DIGITIZE
YOUR
BOARD

83. PUT
BIG
DATA
TO
WORK
V I N T | Vision • Inspiration • Navigation • Trends

84. FOCUS
ON
TOTAL
DATA
MANAGEMENT
V I N T | Vision • Inspiration • Navigation • Trends

85. EXPERIMENT
WITH
SOCIAL
ANALYTICS
V I N T | Vision • Inspiration • Navigation • Trends

86. RETHINK
MARKETING
V I N T | Vision • Inspiration • Navigation • Trends

87. START
ORGANIZING
PRIVACY
V I N T | Vision • Inspiration • Navigation • Trends

88. V I N T | Vision • Inspiration • Navigation • Trends
RECORDED
FUTURE