Dies sind die Folien zum Vortrag von QuePort und der RP-Online auf der IFRA Expo 2010. Thomas Müller von QuePort und Markus Krichenbauer von RP-Online stellten den Ansatz automatisierter Themenportal Erstellung mit QuePort am Beispiel der rp-wirtschaft.de Plattform vor.

1. RP-Online “rp-wirtschaft.de” Local Topic-Portals with QuePort. Markus Krichenbauer – RP-Online Thomas Müller – QuePort

2. OneStep back … 2 Why do we talk about hyperlocal?

3. 3 Because today, most publisher try the “One Size fits all” approach for their internet sites.

4. Anddon‘treachthe individual … 4

5. Whyisthis so? It‘s a problem of … … usefulness– “I don‘t find what I want!” … usability – “It’s not easy accessible!” andjoy of use – “It’s boring!” 5

6. But thereis a high potential. 6 Regional Daily „I useitnearlyeveryday“ 26,9 Mio Regional Daily Websites „I useitnearlyeveryday“ 1,1 Mio Source: ACTA / AWA 2009, 14 – 69-jährige (Tagesreichweite von Tageszeitungswebsites)

7. Relevant Content … … prepared for a specific (local) target audience … easy accessible and consumable. What‘s a Solution? 7

8. But thereis an newchallenge! 8 Multimedia Web &Social Media complexity hyperlocal PaperContent local global

9. Ourapproach: Content Automation 9 Define Content-Sources and Topics Intelligent Content Broker Aggregate Process Publish Aggregation ofcontent fromdifferent sourcesand extraction ofsemantic metadata. Connecting content based on semantic metadata. Define different topic or local offers. Publish predefinedand automatic createdtopic offerings accrossdifferent channels.

10. Is this cool? 10 Gartner think‘s so and has selected QuePortas a Cool Vendor in Content Management, 2010 About Gartner's Cool Vendors Selection Process Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose. Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months. Source: Gartner, Inc. Cool Vendors in Content Management, 2010, Toby Bell, Karen M. Shegda, Mark R. Gilbert, Regina Casonato, Mick MacComascaigh, Eric Knipp, April 22, 2010. More Infos: http://www.gartner.com/technology/research/offer/cool-vendors.jsp

11. What do ourcustomerwithQuePort? 11 http://www.zgt.de Zeitungsgruppe Thüringen www.thueringer-allgemeine.de www.otz.de www.tlz.de 99 automaticallyfilled regional portals

12. and RP-Online … 12 http://rp-wirtschaft.de

13. Hyperlokalität in der Praxis!

14. Unser Ziel: lokale Informationslücken schließen! > Themenportale als regionale Nischen

15. Die Rezeptur + + Externe Websites News Struktur Suchtechnologie als KIT

17. 70.000 Artikel 73 Lokal-Ausgaben für Wirtschaft 2.000 Personendossiers 7.000 Firmen-Dossiers

19. Erkennen und Setzen von Themenhighlights

20. Portalanpassungen

22. Optimierung der Erlöse

23. höhere TKPs

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