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Hyperlocal Portals, RP-Online und QuePort @ IFRA Expo


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Dies sind die Folien zum Vortrag von QuePort und der RP-Online auf der IFRA Expo 2010. Thomas Müller von QuePort und Markus Krichenbauer von RP-Online stellten den Ansatz automatisierter Themenportal Erstellung mit QuePort am Beispiel der Plattform vor.

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Hyperlocal Portals, RP-Online und QuePort @ IFRA Expo

  1. 1. RP-Online “”<br />Local Topic-Portals with QuePort.<br />Markus Krichenbauer – RP-Online<br />Thomas Müller – QuePort<br />
  2. 2. OneStep back …<br />2<br />Why<br /> do we talk about<br />hyperlocal?<br />
  3. 3. 3<br />Because today, most publisher try the <br />“One Size fits all”<br /> approach for their internet sites.<br />
  4. 4. Anddon‘treachthe individual …<br />4<br />
  5. 5. Whyisthis so?<br />It‘s a problem of …<br />… usefulness– “I don‘t find what I want!”<br />… usability – “It’s not easy accessible!”<br />andjoy of use – “It’s boring!” <br />5<br />
  6. 6. But thereis a high potential.<br />6<br />Regional Daily<br />„I useitnearlyeveryday“<br />26,9 Mio<br />Regional Daily Websites<br />„I useitnearlyeveryday“<br />1,1 Mio<br />Source: ACTA / AWA 2009, 14 – 69-jährige (Tagesreichweite von Tageszeitungswebsites)<br />
  7. 7. Relevant Content …<br /> … prepared for a specific (local) target audience<br /> … easy accessible and consumable. <br />What‘s a Solution?<br />7<br />
  8. 8. But thereis an newchallenge!<br />8<br />Multimedia<br />Web &Social Media<br />complexity<br />hyperlocal<br />PaperContent<br />local<br />global<br />
  9. 9. Ourapproach: Content Automation<br />9<br />Define Content-Sources and Topics<br />Intelligent Content Broker<br />Aggregate<br />Process<br />Publish<br />Aggregation ofcontent fromdifferent sourcesand extraction ofsemantic metadata.<br />Connecting content based on semantic metadata.<br />Define different topic or local offers.<br />Publish predefinedand automatic createdtopic offerings accrossdifferent channels.<br />
  10. 10. Is this cool?<br />10<br />Gartner think‘s so <br /> and has selected QuePortas a<br /> Cool Vendor in Content Management, 2010<br />About Gartner's Cool Vendors Selection Process Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose. Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.<br />Source: Gartner, Inc. Cool Vendors in Content Management, 2010, Toby Bell, Karen M. Shegda, Mark R. Gilbert, Regina Casonato, Mick MacComascaigh, Eric Knipp, April 22, 2010.<br />More Infos:<br />
  11. 11. What do ourcustomerwithQuePort?<br />11<br /><br />Zeitungsgruppe Thüringen<br /><br /><br /><br />99 automaticallyfilled regional portals<br />
  12. 12. and RP-Online …<br />12<br /><br />
  13. 13. Hyperlokalität in der Praxis!<br />
  14. 14. Unser Ziel: lokale Informationslücken schließen!<br />> Themenportale als regionale Nischen<br />
  15. 15. Die Rezeptur<br />+<br />+<br />Externe Websites<br />News<br />Struktur<br />Suchtechnologie als KIT<br />
  16. 16.
  17. 17. 70.000 Artikel<br />73 Lokal-Ausgaben für Wirtschaft<br />2.000 Personendossiers<br />7.000 Firmen-Dossiers<br />
  18. 18. Arbeitsalltag<br /><ul><li>Kontrolle der Systeme
  19. 19. Erkennen und Setzen von Themenhighlights
  20. 20. Portalanpassungen
  21. 21. Experimentieren mit neuen Vermarktungs-ansätzen </li></li></ul><li>Status Quo<br /><ul><li> Kontinuierlich steigende Reichweite
  22. 22. Optimierung der Erlöse
  23. 23. höhere TKPs
  24. 24. Upgrade Bestandskunden
  25. 25. Sicherung Neu-Kunden</li></li></ul><li>20<br />ManyThanks!<br />Thomas Mueller<br />QuePort GmbH<br />Wartburgstrasse 1<br />99817 Eisenach/Germany<br />Web<br /><br />Markus Krichenbauer<br />RP ONLINE GmbH<br />Zülpicher Straße 1040196 Düsseldorf<br />Web<br />20<br />