THE WEB
BEYOND RECTANGLES
Michelle Berryman, Director of Experience Design
Zach Pousman, Director of Strategy

#webafterno...
THE WEB TODAY IS NEARLY
ALWAYS ON A RECTANGLE.
OFTEN, A HANDHELD RECTANGLE.
#webafternoon

©2013 THINK (@thinkinc)
TODAY’S LIVING ROOM IS FULL
OF RECTANGLES TOO.
#webafternoon

©2013 THINK (@thinkinc)
THE WEB BEYOND RECTANGLES
GOES BY MANY NAMES.

GOOGLE TRENDS DATA

2005

2007

2009

AMBIENT COMPUTING

2011

2013

CONNEC...
IMAGE CREDIT: INTEL (2012 DATA)

BY 2020
4 BILLION PEOPLE & 40+ BILLION
DEVICES WILL BE CONNECTED
TO THE INTERNET.
#webaft...
IMAGE CREDIT: INFO.NL
HTTP://WWW.SLIDESHARE.NET/ISKANDER/IOT-AS-DESIGN-MATERIAL-IOTEVENT

BEYOND BEING EVERYWHERE,
THE NEW...
IMAGE CREDIT: ACM / GREGORY ABOWD
HTTP://UBICOMP.CC.GATECH.EDU/PAPERS/WHATSNEXT-UBICOMP2012.PDF

1991

2012

SO MUCH OF HC...
“ WE TEND TO

OVERESTIMATE THE
EFFECT OF A
TECHNOLOGY IN THE
SHORT RUN AND
UNDERESTIMATE THE
EFFECT IN THE LONG RUN.”
- AM...
LOTS AND LOTS OF EXAMPLES
IMAGE CREDITS: POSTSCAPES.COM

#webafternoon

©2013 THINK (@thinkinc)
NEW DESIGN SPACES
HUMAN DESIRES (STILL) TRUMP
TECHNOLOGY
REMOTE CONTROL & WINDOW ON
THE WORLD
DASHBOARDS
ORCHESTRATE EXPER...
IMAGE CREDIT: WENDY JU ET AL
HTTP://DL.ACM.ORG/AUTHORIZE?962461

WEB SITES AND APPS TODAY ARE ABOUT FOCUS,
NOT AMBIENCE AN...
IMAGE CREDIT: WENDY JU ET AL
HTTP://DL.ACM.ORG/AUTHORIZE?962461

explicit interaction

implicit interaction

WEB SITES AND...
PROJECT CREDIT: ERIK DE NIJS
HTTP://WWW.WIRED.COM/
BEYOND_THE_BEYOND/2008/06/ERIK-DE-NIJS-YO/

THE TECHNOLOGY WILL COME.
B...
NEST

LOCKITRON

ZIPCAR

DESIGN FOR THE ‘REMOTE CONTROL’
VIEW OF MOBILE COMPUTING
#webafternoon

©2013 THINK (@thinkinc)
WAZE

MOVES

FLOCK

THINK ‘WINDOWS’ NOT JUST REMOTE
CONTROL. PASSIVE DATA COLLECTION AND
IMPLICIT INTERACTION.
#webafterno...
PROJECT CREDIT: TOM KLINKOWSTEIN
HTTP://WWW.MEDIAA.COM/INDEX.PHP?
OPTION=PROJECT&ID=26

USE THE ECOSYSTEM,
DON’T FIGHT IT....
PHOTO CREDIT: UX MAGAZINE /
AVI ITZKOVITCH
HTTP://UXMAG.COM/ARTICLES/THE-INTERNETOF-THINGS-AND-THE-MYTHICAL-SMART-FRIDGE

...
Consolidated but
flexible views

Splintered
experiences

VOLUMES OF DATA MEANS
VISUALIZATION.
trying to work through
that d...
AGENCIES AND COMPANIES NEED
TO ORGANIZE TO BRING
TECHNOLOGY ‘UP’ IN THE PROCESS.
NOT JUST IMPLEMENTERS!
#webafternoon

©20...
Conclusions
DESIGNERS CAN’T
CONTROL EVERYTHING.
EMBRACE THE SOUP!
DESIGN-THINKING CAN
HELP FIND NEW
UTILITY... AND EVEN
NE...
THANK YOU
Michelle Berryman, Director of Experience Design
@micberryman
Zach Pousman, Director of Strategy
@thinky

#webaf...
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The Web Beyond Rectangles (Ubicomp & The Internet of Things)

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Presented at WebAfternoon Atlanta 2013 (October 4th), Zach Pousman and Michelle Berryman, THINK's directors of Strategy and UX respectively, present an overview of the web beyond rectangles. The web isn't just a place you go anymore and it won't be relegated to rectangular screens for much longer.

So you need to think differently about the web applications, websites, and digital marketing that you're going to do.

Published in: Technology, Business
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The Web Beyond Rectangles (Ubicomp & The Internet of Things)

  1. 1. THE WEB BEYOND RECTANGLES Michelle Berryman, Director of Experience Design Zach Pousman, Director of Strategy #webafternoon ©2013 THINK (@thinkinc)
  2. 2. THE WEB TODAY IS NEARLY ALWAYS ON A RECTANGLE. OFTEN, A HANDHELD RECTANGLE. #webafternoon ©2013 THINK (@thinkinc)
  3. 3. TODAY’S LIVING ROOM IS FULL OF RECTANGLES TOO. #webafternoon ©2013 THINK (@thinkinc)
  4. 4. THE WEB BEYOND RECTANGLES GOES BY MANY NAMES. GOOGLE TRENDS DATA 2005 2007 2009 AMBIENT COMPUTING 2011 2013 CONNECTED COMPUTING AMBIENT INTELLIGENCE INTERNET OF THINGS UBIQUITOUS COMPUTING (UBICOMP) #webafternoon ©2013 THINK (@thinkinc)
  5. 5. IMAGE CREDIT: INTEL (2012 DATA) BY 2020 4 BILLION PEOPLE & 40+ BILLION DEVICES WILL BE CONNECTED TO THE INTERNET. #webafternoon ©2013 THINK (@thinkinc)
  6. 6. IMAGE CREDIT: INFO.NL HTTP://WWW.SLIDESHARE.NET/ISKANDER/IOT-AS-DESIGN-MATERIAL-IOTEVENT BEYOND BEING EVERYWHERE, THE NEW WEB IS PERSONALIZED & DENSE WITH SIGNALS #webafternoon ©2013 THINK (@thinkinc)
  7. 7. IMAGE CREDIT: ACM / GREGORY ABOWD HTTP://UBICOMP.CC.GATECH.EDU/PAPERS/WHATSNEXT-UBICOMP2012.PDF 1991 2012 SO MUCH OF HCI RESEARCH HAS BEEN INFLUENCED BY UBICOMP THAT THEY ARE NOW LOOKING FOR A NEW IDENTITY... #webafternoon ©2013 THINK (@thinkinc)
  8. 8. “ WE TEND TO OVERESTIMATE THE EFFECT OF A TECHNOLOGY IN THE SHORT RUN AND UNDERESTIMATE THE EFFECT IN THE LONG RUN.” - AMARA’S LAW #webafternoon ©2013 THINK (@thinkinc)
  9. 9. LOTS AND LOTS OF EXAMPLES IMAGE CREDITS: POSTSCAPES.COM #webafternoon ©2013 THINK (@thinkinc)
  10. 10. NEW DESIGN SPACES HUMAN DESIRES (STILL) TRUMP TECHNOLOGY REMOTE CONTROL & WINDOW ON THE WORLD DASHBOARDS ORCHESTRATE EXPERIENCES, WITHOUT FULL CONTROL NEW WORK PRACTICES #webafternoon ©2013 THINK (@thinkinc)
  11. 11. IMAGE CREDIT: WENDY JU ET AL HTTP://DL.ACM.ORG/AUTHORIZE?962461 WEB SITES AND APPS TODAY ARE ABOUT FOCUS, NOT AMBIENCE AND AUTOMATION. #webafternoon ©2013 THINK (@thinkinc)
  12. 12. IMAGE CREDIT: WENDY JU ET AL HTTP://DL.ACM.ORG/AUTHORIZE?962461 explicit interaction implicit interaction WEB SITES AND APPS TODAY ARE ABOUT FOCUS, NOT AMBIENCE AND AUTOMATION. #webafternoon ©2013 THINK (@thinkinc)
  13. 13. PROJECT CREDIT: ERIK DE NIJS HTTP://WWW.WIRED.COM/ BEYOND_THE_BEYOND/2008/06/ERIK-DE-NIJS-YO/ THE TECHNOLOGY WILL COME. BUT HUMAN DESIRES, NEEDS, CULTURES AND TRENDS WILL CONTROL THE EVOLUTION. #webafternoon ©2013 THINK (@thinkinc)
  14. 14. NEST LOCKITRON ZIPCAR DESIGN FOR THE ‘REMOTE CONTROL’ VIEW OF MOBILE COMPUTING #webafternoon ©2013 THINK (@thinkinc)
  15. 15. WAZE MOVES FLOCK THINK ‘WINDOWS’ NOT JUST REMOTE CONTROL. PASSIVE DATA COLLECTION AND IMPLICIT INTERACTION. #webafternoon ©2013 THINK (@thinkinc)
  16. 16. PROJECT CREDIT: TOM KLINKOWSTEIN HTTP://WWW.MEDIAA.COM/INDEX.PHP? OPTION=PROJECT&ID=26 USE THE ECOSYSTEM, DON’T FIGHT IT. ORCHESTRATE INTERACTIONS, SINCE YOU WON’T BE ABLE TO DESIGN EVERY MOMENT. #webafternoon ©2013 THINK (@thinkinc)
  17. 17. PHOTO CREDIT: UX MAGAZINE / AVI ITZKOVITCH HTTP://UXMAG.COM/ARTICLES/THE-INTERNETOF-THINGS-AND-THE-MYTHICAL-SMART-FRIDGE CLARITY IS HARD TO MAINTAIN AS THE SOUP OF DEVICES, PLATFORMS, SERVICES AND APIS INTERACT. #webafternoon ©2013 THINK (@thinkinc)
  18. 18. Consolidated but flexible views Splintered experiences VOLUMES OF DATA MEANS VISUALIZATION. trying to work through that dashboards opportunity / design space. DESIGN THE RIGHT LAYERS OF ABSTRACTIONS TO AVOID ‘DASHBOARD OVERLOAD.’ #webafternoon ©2013 THINK (@thinkinc)
  19. 19. AGENCIES AND COMPANIES NEED TO ORGANIZE TO BRING TECHNOLOGY ‘UP’ IN THE PROCESS. NOT JUST IMPLEMENTERS! #webafternoon ©2013 THINK (@thinkinc)
  20. 20. Conclusions DESIGNERS CAN’T CONTROL EVERYTHING. EMBRACE THE SOUP! DESIGN-THINKING CAN HELP FIND NEW UTILITY... AND EVEN NEW BUSINESSES THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT. #webafternoon ©2013 THINK (@thinkinc)
  21. 21. THANK YOU Michelle Berryman, Director of Experience Design @micberryman Zach Pousman, Director of Strategy @thinky #webafternoon ©2013 THINK (@thinkinc)
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