2. 2
is social media the go-to
hub for job-seekers
across the world?
How to
to be found in a âpassiveâ
job market?
ï Itâs a one-stop shop for all your professional
information
ï It brings the right jobs to you and only when
you want them
ï More recruiters are using it because it saves
them time and money
ï Have your CV on the cloud
ï Engage in other peopleâs content
ï Use your smartphone to post updates
ï Launch yourself a different kind of CV
(videos, web sites, etc)
ï Check out LinkedInâs new âUniversity Pagesâ
to explore career paths of past graduates
ï Make your profile more dynamic with videos,
SlideShare presentations and other multi-media
content about you
ï Follow companies you want to work for and look
for ways to connect with them
ï Join active groups on social sites in your field
ï Build a digital portfolio to demonstrate your
brand through a web site
ï Connect with recruiters and keep in touch
ï Remember: donât over do skills
and endorsements on LinkedIn
Your Career
Insurance Policy:
Be found
in a âpassiveâ
job market
of people are âalways
lookingâ for new jobs,
even when they are
happy in their
current role*
of mobile phones in the
U.K are now smart mobile
phones, yet just 17% of
sites are optimised
for mobile***
So its important
to ensure the content
you publish is
mobile friendly!
LinkedIn
has roughly
30 million
college students
and recent
graduates
on the site
55%
64%
They represent
about 13% of the
networkâs total user base.
Most of its college-age
users come from the U.S.,
India, Brazil, the U.K, and Canadaâ**
The EMEA
region has
50 million+
LinkedIn
members
while the U.K.
boasts
11 million+
members
Why
GET MOBILE
HOW
Source: #truLondon participant, The Wall Street Journal, #truLondon participant (all 2013)
3. 3
Introduction
We are all passive candidates now.
The world of job-seeking is no longer about finding roles and
pitching your CV to managers in order to get hired, itâs about
building networks that allow you to promote your skills and
experience in ways that ensure the right role finds you too.
In many ways, the rise of professional social networks has made
us far more readily accessible to a job market that offers more
variation, as well as less stability.
Now, our entire work history, our skills and experience,
our referees and our professionally published content are out
there for anyone to find and explore. The important thing
is to manage it effectively and see it as a natural extension
of marketing ourselves in the new world of work that is global
and undergoing constant, on-going change.
Both candidates and companies need to make this passive
market work to their advantage, and understand ways to find
each other.
4. 4
55% of people
are âalways lookingâ
for new jobs, even when they are
happy in their current role.*
*Source: 2013 Kelly Global Workforce Index
5. 5
Where will you find your next job?
We donât find, nor seek, new jobs the way we used to. Of course,
you still see a few roles advertised in newspapers, specialist
magazines and their related websites, but even job-boards are no
longer the only player in online job advertising. Now, social media
(and in particular LinkedIn) is becoming the go-to hub for job-
seekers right across the world.
The reasons for this are three-fold:
1. Itâs a one-stop shop for all your professional information: when
youâre inside the LinkedIn platform youâre in âwork modeâ, so it
makes sense to manage your CV, profile and job searches in the
one place. Plus, you can easily access relevant information about
people in your network that can help you with your job search or
get an introduction to a person or company youâre interested in.
2. It brings the right jobs to you and only when you want them:
unlike curated email lists from job boards, LinkedIn keeps a
rolling list of the jobs that are recommended for you and itâs
accessible without having to manage daily or even weekly email
bulletins from job boards. Itâs far more convenient and itâs getting
smarter and bringing you the right information at the right time.
3. More recruiters are using it because it is saving them time
and money, so more jobs are being posted here. Although
individual use of professional social networking platforms varies,
being present and growing your online professional network
is now seen as a ânormalâ part of work. It is seen as a
fundamental activity that we all do to keep our finger on the
pulse of our chosen job market. Good companies know this,
and they are ready and waiting for you to engage with them.
So, start following, start listening and start conversing.
6. 6
The EMEA Region has
50 million+ members
as of June 30, 2012,
with 11 million+ members
in the UK as of January 9, 2013.*
*Source: LinkedIn Statistics 2013 by Punchmedia on SlideShare
7. 7
Being found in a âpassiveâ job market
ï Check out LinkedInâs brand new âUniversity Pagesâ. Whether
youâre a recent graduate or a more experienced professional,
these pages can help you explore career paths of past
graduates (real people) and reconnect with alumni youâve lost
contact with.
ï Even if you have covered off the basics of ensuring you have
a completely filled-out profile and a good, professional
picture, consider ways to make your profile more dynamic
with videos, Slideshare presentations and any other multi-
media content that more fully explains who you are and what
you do.
ï Follow the companies you want to work for and look for
ways to connect with those who already do. Make sure you
pay attention to whatâs posted by your companies of choice
and be informed should you get an interview for a role.
ï Join active groups in your field. There are a large number
of groups on LinkedIn and many are inactive. However,
joining those with a good amount of relevant activity will
provide networking and knowledge-sharing benefits.
ï Build a digital portfolio to help demonstrate your âbrandâ
through a web site. It will get benchmarked in search results,
and shows employers what youâre passionate about and
driven by. Itâs also a creative way to prove what you say you
can do in your CV.
ï Donât over-do the skills and endorsements section on
LinkedIn. Make it clear, concise and relevant, and donât
accept endorsements that are out of your skill-set or are
poorly targeted.
ï Connect with recruiters and touch base from time to time
even if youâre not actively looking. This keeps you at the
forefront of their mind when a great role that might be
suitable for you pops up. It also ensures you see their jobs
feed first.
8. 8
LinkedIn âhas roughly 30 million college
students and recent graduates on the site,
representing about 13% of the networkâs
total user base. Most of its college-age
users come from the U.S., India, Brazil,
the U.K. and Canada.â
The Wall St Journal, 2013
9. 9
How mobile is changing the job search
Mobile devices are now the primary, and most ubiquitous, devices
for job-seekers worldwide. Ever since we connected smartphones
to the Internet and began developing applications for every
possible task, we changed the way people access information,
forever. Now, itâs estimated that one in every five jobs searches in
the U.K. is done via mobile device (truLondon conference, 2013).
Mobile devices have not only changed the platform that
candidates use to search for jobs, theyâve changed job-seeking
behaviour as well. This is fundamentally because smartphones
provide candidates with the ability to job-search whenever and
wherever they want to.
How to âget mobileâ
1. Have your CV on the cloud: if you find that youâre increasingly searching
for jobs in those âin betweenâ timesâduring your daily commute, while
waiting for coffeeâmake sure you have everything you need on your
phone to apply then and there. This means ensuring you have a cloud-
based directory such as DropBox that holds your CV and cover letter for
easy attachment to emails. When submitting a job application, be specific
and customise it for the role on offer. Address the needs and questions
raised in the job ad and never, ever think that a one-size-fits-all CV will
be effective.
2. Engage in other peopleâs content: donât be afraid to like, follow and ask
questions or post comments about the content posted by companies or
people youâre linked with. This shows youâre interested!
3. Use your smartphone to post updates: being active in social networks takes
time, so use those spare moments when youâre commuting or waiting for
appointments to check in, be active and share. But, remember to âswitch offâ
to give yourself some downtime.
4. Launch yourself a different kind of CV: Video CVs, about.me websites,
digital portfolios, and any other platform that demonstrates who you are
and why youâre good at what you do can help you gain the attention of
an employer you want to work for. It doesnât even have to be in the form of
a traditional CV, but simply raising the bar on the blogs you post, adding
your presentations to Slideshare or making a special effort to create some
good video content about your work and posting it to your profiles and
portfolio might just get noticed and shared. So, ensure all of these links and
pages are mobile-friendly and accessible from your mobile device so you
can apply for jobs from anywhere.
10. 10
64% of mobile phones
in the U.K. are now smart phones,
yet just 17% of sites are optimised
for mobile.
#truLondon participant, 2013
11. 11
Conclusion
Todayâs job-seeker typically displays passive, always-searching
and always-on patterns of job searching. They are mobile enabled
24/7, they are ready to engage directly with brands, hiring
managers and recruiters, and they are building their own networks
and publishing folios to take their skills to the global market.
In this landscape, it is critical to take a step back from traditional
ways of looking for work and engaging with potential employers,
and to find new ways to bring the right jobs to you.
Being found in the passive job market is not so difficult if youâre
ready to publish, engage and actively manage your professional
online networks well before the right job opening comes up.
We are all passive candidates now, and job seekers need to
change their habits to respond.
REFERENCES
http://content.timesjobs.com/?p=4600
http://www.ere.net/2013/04/16/an-honest-look-at-what-job-candidates-really-want/
http://www.hriaconference.com/content/top-7-recruiting-trends-you-need-know
http://www.news.com.au/business/worklife/mistakes-you8217re-making-on-
linkedin/story-e6frfm9r-1226699866450
http://news.cnet.com/8301-1023_3-57568297-93/linkedin-eyes-future-as-
professional-publishing-hub/
http://www.hriaconference.com/content/top-7-recruiting-trends-you-need-know
http://online.wsj.com/article/SB1000142412788732474710457902264061650233
8.html
http://www.brw.com.au/p/business/million_members_places_counting_
Igi7nirJjn6NfV7KexTv0H