SXSW 2013


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Presentation from briefing event in Glasgow on 28 August 2012

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  • UKTI - Different services match different people at different stages. 2012 Digital Mission – 40 UK companies on mission to Interactive, No Scottish companies on Trade Mission Actions: Meet local UKTI reps here today Keep up with news from industry bodies Contact your local relevant regional agency
  • 7 British poster artists at Flatstock 2012 No Scottish artists Army of Cats We Three Club – Cambridge Brag Collective – Brighton Two Ducks Disco – Manchester Telegramme Studio – East London Luke Drizd – London Flatstock 2011 - UK Poster Association exhibit BRAG Collective – Brighton Army of Cats – Leeds Luke Drozd – London
  • March 14, 2012, AUSTIN, TEXAS – Sponsored by HP, the 15th annual South by Southwest Interactive Awards ceremony honored 20 of the globe’s top Web developers and designers chosen from hundreds of entries submitted. The Interactive Awards highlight the best new digital work, from mobile and tablet apps to websites to kiosks and installations and beyond, while celebrating those who are building tomorrow's online trends. Unit 9 from London won the Activism Award Made in a Free World - Slavery Footprint. I have 42 slaves working for me. Pinterest won the breakout digital trend. took home the People's Choice Award at the 2012 South By Southwest Interactive awards ceremony Tuesday evening- an organization and website devoted to popularizing a third-party candidate in this November’s presidential election Other top awards of the evening went to Pinterest (Breakout Digital Trend), the pinboard-styled social photo sharing website that has shown an explosive growth in users over the past year (see TIME’s 16 Pinterest boards), and Take This Lollipop (Best of Show), the creepy viral Facebook app that employs users’ Facebook data and photos to create a brief online horror film starring themselves. Read more: Each winner was launched or completely re-designed in the 2012 calendar year, with the exception of the Classic category winner The price is $15 through Friday, September 28. The regular entry fee for the SXSW Interactive Awards is $30. If you have any questions about the SXSW Interactive Awards, read the SXSW Interactive Awards FAQ. You can also take a look at the SXSW Interactive Awards Winners archive to see what the SXSW Interactive Awards Ceremony is all about.
  • 12 Scottish bands played to 4,200 people Twin Atlantic played to 1200 people at 1100 warehouse on E. 5 th Street, on same bill as Kasabian Jesus and Mary Chain played to 800 people at the Belmont on W6 Jesus and Mary Chain - Played in China in May 2012. US tour Jun - Sep 2012. EP "TNGHT" to be released July 23/24 via Warp/LuckyMe. Playing Electric Picnic 2012. We were promised jetpacks did an MTV interview in US, Germany tour July/August The Xcerts - UK tour in May 2012 & European tour in Oct /Nov 2012. The Twilight Sad played The Great Escape in May 2012 Woodenbox with a Fistful of Fivers - EP "The Vanishing Act" out in CD/digital download on 04 Jun 2012
  • SXSW 2013

    1. 1. SXSWSouth By Southwest Conferences & FestivalsMUSIC • FILM • INTERACTIVE | MARCH 8-17, 2013 6th Street during SXSW
    2. 2. What is SXSW?SXSW consists of three industry conferences and festivals: Music, Film and Interactive.It offers the unique convergence of original music, independent films, and emergingtechnologies, and is the premier destination for discovery in these industries.INTERACTIVE FILM MUSIC  “SXSW has long since “[SXSW Interactive] is  “If you’re a fan of art, become the spring seasonarguably the most exploring creativity and just preview for virtually everyimportant interactive plain having fun, no festival niche and echelon of theconference in the world.” in America comes close to music business.” – NY– CNET SXSW.” – Fandango Times
    3. 3. The SXSW 2013 Timeline updateSouth by Southwest (SXSW) Conferences & Festivals occur over a 10-day period in the middleof March every year. Here you will find the synergy of the consumer and industry aspects oforiginal music, independent films, and emerging technologies all in one place at one time.
    4. 4. SXSW – Who Goes?The top ten occupations of SXSW ConferenceRegistrants (in random order):MUSIC FILM INTERACTIVE Attendees make their way to the Austin18,900 16,500 24,500 Convention Center during SXSW.Indie Label Filmmaker AdvertisingManagement Film Industry Software Production Development “The conference is not reflective ofElectronic Media Electronic Media Agency Social the present state of the economy, it’sRadio reflective of what people will beEducation Education Media talking about three years from now.Major Label Actor/Actress Sales/Marketing/P South by Southwest is where theEvent/Conventi Distribution R Electronic Media future hatches.” Studio Education Non- - The San Francisco Chronicleon/FestivalMusic Freelance ProfitPublishing Non-Profit Finance/VentureTelevision Capital WebVenue Development
    5. 5. SXSW – Why Go?• Unparalleled opportunities for discovery by offering: A launching pad for new creative content, platforms and products • Buzz-generating exposure for creators and Attendees make their way to the Austin compelling entertainment for audiences Convention Center during SXSW. • Ultimate forum for new learnings, innovation discovery and adoption of cutting edge ideas “The conference is not reflective of the present state of the economy, it’s reflective of what people will be • Thriving business activity at the Trade Shows talking about three years from now. bridging the digital, film and music worlds South by Southwest is where the future hatches.” - The San Francisco Chronicle • Global, national and regional networking opportunities
    6. 6. Your Profile at SXSWPosition Your Brand• Delegate• Influence Programming• Be a Speaker• Sponsor a Panel Interactive registrants crowd the halls of the Austin• A Place on a Trade Mission Convention Center at SXSW 2011.• Exhibit in the Trade Shows• The Accelerator Programme “What SXSW has always been about• The Interactive Awards is people. It is the single best place in the creative innovation world to• Platinum Connection build relationships and get to know• Showcase Artist people. I have friends from all over the world that I’ve met over the last• Showcase Presenter five years that I can’t wait to see in• Austin every year.” Official Party Presenter - Fortune• Advertising to meet your budget• Custom Marketing Opportunities
    7. 7. Your Profile at SXSW#1 - As a DelegateRegister online for the conference that’s right for youthis year•Music Festival and Conference $625 - $795•Film Festival and Conference $450 - $650 Tim Ferriss leads his panel “The 4-Hour Body: Hacking the Human Body” at SXSW Interactive 2011.•Interactive Festival and Conference $695 - $1150•Gold = Film + Interactive $895- $1350 – Twice the panels, keynotes, and networking opportunities! “Friday is the opening day of the city’s annual South by Southwest Interactive conference – an event•Platinum = Music + Film + Interactive $1150 - known for giving tech trends the$1595 momentum to hit the masses... The – access to all three portions of SXSW-Music, Film, show has developed a reputation as and Interactive. Go BIG, Go Platinum! a tech launch pad, thanks to two spectacular case studies: Twitter and Foursquare.” - CNN Money
    8. 8. SXSW – Costs to AttendHow to keep costs down: early bird rates, sharehotel, stay uptown, shuttle bus ticket, hire abike, switch mobile roaming off, graze on freefood and drink.SXSW - no frills SXSW - mid budgetReg/Hotel/Flight/PDs Reg/Hotel/Flight/PDs•Music $3100 / £1979 •Music $4250 / £2764•Interactive $3200 / 36’ banners outside the Austin Convention Center at SXSW.£2043 •Interactive $4500 / £2872 “Every March, thousands of young,•Film $2950 / £1883 jeans-wearing techies, filmmakers and •Film $4100 / £2618 musicians descend upon Austin, Texas,•Platinum $3625 / £2314 harboring dreams of getting noticed •Platinum $5000 / £3193 and hitting it big. They come not just £1 = $ 1.567 for the balmy weather or the Tex-Mex food but for South by Southwest, a collection of conferences and festivals that’s considered one of the most influential happenings on the annual cultural calendar. -
    9. 9. Your Profile at SXSWInfluence•How to Get Your Voice in the Mix•Feedback Wanted for All Three SXSW Events•Voting ends 11:59 CT on Friday, August 31. Blake Mycoskie, Founder of TOMS Shoes, gives the Tuesday•Late entry form due by August 31 Keynote address at SXSW Interactive 2011.Panel Sponsor•SXSW is offering a track of panels that are open for “SXSW Interactive spans gaming, web content, web design,sponsorship development, academia, social media, mobile ... but what it doesPanelist more than any other event is a special mix of the arts and digital•Make a pitch to be on confirmed panel culture with technology. There are•Speaker diversity is important to us no suits, no boring product pitches - – Variety, Opinion, Women, Ethnicity, Location SXSWi is about ideas and trends in new digital tools and technologies.” - The Guardian
    10. 10. Your Profile at SXSWOn a Trade Mission• Exporting the UK Creative Industries to the US• Austin is the #1 City for the Creative Class B2B meetings abound in the Trade Show• Opportunity for ambitious companies to expand and/or seek US investment• USA is still the top market for companies looking to expand• Structured programme
    11. 11. Your Profile at SXSWAs an ExhibitorGaming Expo•The gaming culture arm of SXSW Interactive•Hands-on demos, panels, tournaments andnetworking events•Open to Delegates and the Public•Trade Show Attendance: 30,000•Runs Friday 9 – Sunday 10 MarchTrade Show for the Creative Industries•The heart of the B2B conversation•Convergence opportunities, Future of Media•Trade Show Exhibit Spaces: 583 in 128k sq ft•25% international Top: Trade Show Stand Meeting . Bottom: Trade Show Happy Hour•Trade Show Attendance: 65,000•Runs Sunday 10 – Wednesday 13 March
    12. 12. Your Profile at SXSWAs an ExhibitorMusic Gear Expo•For musicians, gear pros and enthusiasts•Open to Delegates, Artists and the Public•Trade Show Exhibit Spaces: 51•Trade Show Attendance: 20,500•Runs Thursday 14 – Saturday 16 MarchFlatstock 38•Displays the works of more than 100 artists fromacross North America and the globe•Posters representing decades of styles, colors andtechniques•Open to Delegates, Artists and the Public•Trade Show Attendance: 25,000•Runs Thursday 14 – Saturday 16 March Top: One of the many incredible poster artists at Flatstock. Middle: A Music Gear Expo attendee tries out a set of Roland V-Drums. Bottom: Bed Stu’s retail space at Style X.
    13. 13. Your Profile at SXSWPitch for AcceleratorProduct demonstrations by the mostambitious talents in the world with themost creative new ideas to change it•Interactive Accelerator – Monday March 11 • 48 startups battle for your taste-making, attention Apture presents their pitch to the judges at the Accelerator • Technologies – Web, Social Media, competition at SXSW Interactive 2011. Entertainment, Mobile, Health, News, • Live audience, Expert judges “The conference is now seen as the proving ground for many new social – Tuesday March 12 media services, and as such, there are • Top eighteen companies will be invited back always a steady flow of new • Winner announced technologies that are breaking ground•Music Accelerator in helping people figure out what’s – Wed March 13 going on. Add the network effect of a massively connected community like • Eight companies battle for trend-setting that of SXSW Interactive, and you can attention quickly test whether a new service is • Technologies – Music, Music Business going to be useful or not.” • Winner announced -
    14. 14. Your Profile at SXSWPitch for InteractiveAwardThe SXSW Interactive Awards uncovers the bestnew digital work, from websites to web applicationsand beyond, while celebrating those who are building Popular Nerdist and Web Soup host Chris Hardwicktomorrows online trends. emcees the 2011 Interactive Awards.15 General Competition Categories include:Activism, Amusement, Art, Business, Classic, Community,Educational Resource, Experimental, Film/TV, Motion “The show, dubbed geek springGraphics, Music, Personal, Social Media, Student and break by some, has grown beyondTechnical Achievement its music and film roots to become a gathering spot for venture5 Special Honors categories include: capitalists and some of the biggest stars in the tech world.”Peoples Choice, Breakout Digital Trend, Speaker of the - Yahoo!Event, Digital Campaign of the Year and Best of Show
    15. 15. Your Profile at SXSWApply for The PlatinumConnectionIn 2011, the SXSW Platinum Connection waslaunched in collaboration with UK Trade &Investment•30 British companies working in the creativeindustries•Custom meeting schedules created based on eachcompany’s objectives•Takes place at the British stand in SXSW TradeShow•“This is the perfect opportunity for us to exciteexecutives who we might otherwise not get the Top: The Platinum Connection on the British Standchance to meet,” commented Robert Patten, Bottom: Sliderocket Trade Show StandTransmedia Storyteller principal
    16. 16. Your Profile at SXSWShowcases/Screenings• Showcase Application – deadline is Nov 7 • For SXSW 2012, 10,313 showcase applications were received • 2,280 showcase artists from 50 countries were presented on 104 stages Duran Duran at SXSW 2011.• Showcase Presenter Proposal – October 15 latest • 224 showcase presenters in 2012 • Pitchfork, Paradigm, ASCAP, Rolling Stone, KCRW. “Whether youre an artist, a• Film Screening Application – Nov 15 (receipt!) producer or otherwise involved in the biz, if you pay attention, you can • SXSW will receive over five thousand submissions hear the buzz before the rest of the for Feature Films, Short Film, Music Video world.” • Over half of the over 132 feature films we screened in 2012 were World Premieres – • Our Narrative and Documentary Feature Competition categories consist solely of World Premieres
    17. 17. Showcase Invitation –What is SXSW LookingFor?Application deadline Nov 7SXSW is always looking for British pop star Ellie Goulding and the media at SXSW 2011.  Super buzz up and coming acts  A growing career  Significant social media presence “The South by Southwest music  Original and compelling music conference and festival is an  A creative, detailed, targeted and constantly unwieldy beast, a multiheaded updated EPK hydra that mirrors the Internet -  Significant live experience and the culture at large - in the way  Basic business infrastructure its fractionalized format caters to nearly every imaginable niche, from  Clearly defined goals for SXSW Japanese psychedelic to Brazilian  Promotion for a successful showcase hip-hop to regular old American  An international fanbase rock-and-roll.”  All your ducks in row! – Philadelphia Inquirer
    18. 18. SXSW Showcases Music The Sonicbids and Canadian Blast parties at SXSW 2011. “South by Southwest Music is four hyperactive days of making connections for musicians, recording companies and every other business touching on music, from concert bookers to copyright lawyers, publishers to Web geeks.” – New York Times
    19. 19. SXSW Music Festival 2012UK ShowcasesThe Cult UK Showcase PresentersThe Temper Trap TransgressiveKeane The BedfordKaiser Chiefs SBTurksCher Lloyd Scottish Music Ind. Assoc.Twin Atlantic NME/PPLKasabian Huw Stevens/ UKTI Nonclassical 6th Street during SXSW 2011.Tribes Campfire TrailsEd Sheeran Raw Power/PRS for MusicThe Jesus and The LexingtonMary Chain “South by Southwest just does it right, Fire RecordsNeon Hitch and no matter how big it gets ... it still FIM/Metal HammerTNGHT seems to walk that crucial balance of Bass Culture/British pure, geeked-out love of music and theFlux Pavilion Underground nitty-gritty, deal-making side of theSkream & Benga The Agency Group/UKTI industry with grace.”Fanfarlo The Great Escape - The Toronto StarDoctor P Northern Ireland/FFWDZulu Winter Xtra Mile/AIMMichael KiwanukaThe Heavy….and 112others played to 50,000people
    20. 20. SXSW Music Festival 2012Showcase Artists fromScotlandArtist City Genre Label Branded interview space at the SXSW Artists Lounge.French Wives Glasgow PopJackmaster Glasgow DJ NumbersTango in the Attic Glenrothes Rock Keep CalmThe Jesus and Mary Chain Glasgow Rock “SXSW gets it right! Having becomeThe Twilight Sad Glasgow Rock Fat Cat Records a spring right of passage, SXSW Xtra Mile manages to balance the businessThe Xcerts Aberdeen Rock Recordings interaction and needs of theThree Blind Wolves Glasgow Alt Country Communion entertainment industry whileTNGHT (Hudson Mohawke & finding a way to make it a blast forLunice) Glasgow Electronic Warp Records the attendee and consumer. SPIN isTwin Atlantic Glasgow Rock Red Bull Records very proud to have been a part ofWe Were Promised Jetpacks Edinburgh Rock Fat Cat RecordsWoodenbox with a Fistful of this hallmark industry event forFivers Glasgow Alt Country over twenty years.” – Malcolm Campbell Publisher, SPIN Media
    21. 21. SXSWeek 2012 Delegatesfrom Scotland A packed show at SXSW. "Twenty-five years after the South by Southwest Music festival emerged as a showcase for new bands, it has become as big and eclectic as pop culture itself with spotlights on movies and, increasingly, high-tech." – Reuters
    22. 22. Key Dates Aug 1 2012 - showcase applications open, Aug 31 2012 – Panelpicker voting deadline Sep 21 2012 - Early bird deadline  Last day to register from $450-$1150  20% sales discount deadline Oct 15 2012 - first programming announcements SXSW participants enjoying sponsor beverages. Nov 7 2012 - showcase application deadline “SXSW gives Tito’s Handmade Nov 9 2012 – Accelerator / Awards deadline Vodka the ability to really connect Nov 9 2012 – registration & marketing deadline with some of the best and brightest  Last day to register from $495 - $1250 minds in technology and the arts. It’s  10% sales discount deadline a unique marketing opportunity that reaches a global consumer set right in our backyard. People who taste Mid-Dec 2012 –Visa application deadline Tito’s here in Austin as part of their  ninety day visa turnaround  last round of international invitations SXSW experience inevitably take home a love for Tito’s in connection with that experience – an invaluable Jan 28 2013 - all artists notified of status alliance.” – Nicole Portwood Feb 8 2013 - last day for discounted registration Brand Manager, Mid-Feb 2013 - SXSW Music Festival live online Tito’s Handmade Vodka
    23. 23. Thank You! The SXSW events continue to grow, bringing thousands ofContact:Una JohnstonUK & Ireland Mgr+353 505