Building a Successful Brand for Bloggers
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Building a successful brand as a blogger consists of 4 main elements. Your story, your purpose, your mission statement and your Key message. We examine how to determine these and take a look at different ways to promote that brand,
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Building a Successful Brand for Bloggers
- 1. BUILDING A SUCCESSFUL BRAND FOR BLOGGERS
- 3. HOW WE FOUND OUR BRAND
- 4. ELEMENTSTO A SUCCESFUL BRAND IN BLOGGING Your Story Mission Statement Key Message Your Purpose
- 5. THE GOLDEN RULE OF PERSONAL BRANDING BE YOURSELF
- 6. YOUR STORY How did you become the person you are today? Can people identify with your story on a personal level? Why should people follow you?
- 8. MISSION STATEMENT Stating the purpose of your brand It is a goal of what you want to do and why your blog exists. It is the core of your brand. communicates intended direction Beyond your business goals
- 9. To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time. STARBUCKS
- 10. TAKE ACTION • What are the your goals of your blog • What is your purpose • Form a short message that encompasses your passions and purpose.
- 11. –The Planet D Mission Statement “To inspire people through travel to step out of their comfort zone and show that you don’t have to be an uber athlete, adrenaline junkie or ultra rich to be an adventurer.” MISSION STATEMENT
- 12. KEY MESSAGE Just do it Think Different
- 14. ADVENTURE IS FOR EVERYONE
- 15. TAKE ACTION • What do you want your audience to remember about your blog? • Is it as short as possible? • Does it form a message and get that across? • Will it still resonate?
- 17. BE CONSISTENT
- 18. CHOOSE SOCIAL CHANNELS CAREFULLY Different channels require different strategies. Know what type of content works on each channel most effectively. Experiment with which times work the best for your audience. Keep it real and inject your personality. Layered approach
- 19. TAKE ACTION • Identify the most important social channels for your brand • Develop and test posting schedule and strategy for each channel. • Set up a spreadsheet for each social channel to track results. • Utilize scheduling tools in app as well as external sources.
- 20. LEARNTHE ART OF SELF PROMOTION
- 21. LEARNTHE ART OF SELF PROMOTION
- 22. COLLABORATE Exposure to different audiences Form partnerships and relationships that keep on giving Increases your chance of success Guest posting. Social network features Find someone in a similar niche.