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What Social Media ROI doesn't mean - PechaKucha
 

What Social Media ROI doesn't mean - PechaKucha

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A Pecha-Kucha-style presentation delivered to Social Media Club Greenville (SC) on July 30, 2009.

A Pecha-Kucha-style presentation delivered to Social Media Club Greenville (SC) on July 30, 2009.

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    What Social Media ROI doesn't mean - PechaKucha What Social Media ROI doesn't mean - PechaKucha Presentation Transcript

    • 12 common types of Social Media Monkeys:
      A tale of R.O.I. Confusion
    • DON’T BE A MONKEY.
      Business Terminology Matters. Learn it.
    • Darn! Nobody told me that being a Social Media Director meant I would need to know how to do stuff!
      RETURN ON Incompetence
    • RETURN ON Inaccurate
      Use fuzzy words and fuzzy math,
       get fuzzy results.
      What fake buzzwords really say about you.
    • RETURN ON Impact
      WTF?
      (The sports-obsessed go-getter)
    • RETURN ON Importance
      I think I rock!
      (The ambitious egomaniac)
    • RETURN ON Ignition
      WTF?
      (The clueless consultant)
    • RETURN ON Italian
      (Tastier than RETURN ON Identity)
      (The overmedicated copywriter)
    • RETURN ON Impressions
      My seat is broken,
      This movie sucks,
      And someone farted.
      Want more impressions?
      Attention is not a unit of return.
      (The Media-obsessed bean-counter)
    • RETURN ON Indecision
      @cocacola?
      @pepsi?
      (The MarketShare-fixated opportunist)
    • RETURN ON Idiocy
      (Be present in Social Media, but do nothing.)
      (The clueless corporate pawn)
    • RETURN ON Influence
      INFLUENCE
      Influence: The ability to produce an effect on the actions, behavior and opinions of others.
      (The overconfident evangelist)
    • RETURN ON Infection
      Beware the post-fad crash.
      (The “viral” obsessed account exec.)
    • RETURN ON Indulgence
      (The trend-watching schemer)
    • RETURN ON Infidelity
      (The fast-thinking spin doctor)
    • (Forget ROI altogether)
      INCALCULABLE
      RETURN ON Incalculable
      (The Social Media purist)
    • R.O.I.
      RETURN
      ON
      INVESTMENT
    • EMPHASIS ON “INVESTMENT”
    • THE “R” AND THE “I” = SAME CURRENCY
    • THE R.O.I. EQUATION
      (GAIN FROM INVESTMENT - COST OF INVESTMENT)
      ROI =
      COST OF INVESTMENT
    • Presented to SMC Greenville on Thursday July 30, 2009 – Greenville, SC
      Image credit:
      Slides 1, 7, 17, 18, 19, 20 copyright Olivier Blanchard 2009
      All other images ripped from Google Images and may be subject to copyright protection.