What Social Media ROI doesn't mean - PechaKucha

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4 comments

Comments 1 - 4 of 4 previous next Post a comment

+ All Stages Marketing 1 week ago
This is great. Loved the humor and fun images. Thanks Olivier!
+ jenniferwindrum 1 month ago
Love it. Love it.
+ Pawel Stempniak 3 months ago
Visually powerful presentation. And a great point at the and :)
+ Shantanu Sengupta 3 months ago
Hi Olivier,
In just a few slides, you have beautifully summarized the confusion majority of the social media users have today.
Excellent Insight, which has given a fresh outlook to the ROI of Social media!
Thanks!

Notes on slide 1

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What Social Media ROI doesn't mean - PechaKucha - Presentation Transcript

12 common types of Social Media Monkeys:
A tale of R.O.I. Confusion
DON’T BE A MONKEY.
Business Terminology Matters. Learn it.
Darn! Nobody told me that being a Social Media Director meant I would need to know how to do stuff!
RETURN ON Incompetence
RETURN ON Inaccurate
Use fuzzy words and fuzzy math,
 get fuzzy results.
What fake buzzwords really say about you.
RETURN ON Impact
WTF?
(The sports-obsessed go-getter)
RETURN ON Importance
I think I rock!
(The ambitious egomaniac)
RETURN ON Ignition
WTF?
(The clueless consultant)
RETURN ON Italian
(Tastier than RETURN ON Identity)
(The overmedicated copywriter)
RETURN ON Impressions
My seat is broken,
This movie sucks,
And someone farted.
Want more impressions?
Attention is not a unit of return.
(The Media-obsessed bean-counter)
RETURN ON Indecision
@cocacola?
@pepsi?
(The MarketShare-fixated opportunist)
RETURN ON Idiocy
(Be present in Social Media, but do nothing.)
(The clueless corporate pawn)
RETURN ON Influence
INFLUENCE
Influence: The ability to produce an effect on the actions, behavior and opinions of others.
(The overconfident evangelist)
RETURN ON Infection
Beware the post-fad crash.
(The “viral” obsessed account exec.)
RETURN ON Indulgence
(The trend-watching schemer)
RETURN ON Infidelity
(The fast-thinking spin doctor)
(Forget ROI altogether)
INCALCULABLE
RETURN ON Incalculable
(The Social Media purist)
R.O.I.
RETURN
ON
INVESTMENT
EMPHASIS ON “INVESTMENT”
THE “R” AND THE “I” = SAME CURRENCY
THE R.O.I. EQUATION
(GAIN FROM INVESTMENT - COST OF INVESTMENT)
ROI =
COST OF INVESTMENT
Presented to SMC Greenville on Thursday July 30, 2009 – Greenville, SC
Image credit:
Slides 1, 7, 17, 18, 19, 20 copyright Olivier Blanchard 2009
All other images ripped from Google Images and may be subject to copyright protection.