What Social Media ROI doesn't mean - PechaKucha

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4 comments

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  • + AllStagesMarketing All Stages Marketing 1 week ago
    This is great. Loved the humor and fun images. Thanks Olivier!
  • + jenniferwindrum jenniferwindrum 1 month ago
    Love it. Love it.
  • + Stempniaked Pawel Stempniak 3 months ago
    Visually powerful presentation. And a great point at the and :)
  • + shansenta Shantanu Sengupta 3 months ago
    Hi Olivier,
    In just a few slides, you have beautifully summarized the confusion majority of the social media users have today.
    Excellent Insight, which has given a fresh outlook to the ROI of Social media!
    Thanks!
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What Social Media ROI doesn't mean - PechaKucha - Presentation Transcript

  1. 12 common types of Social Media Monkeys:
    A tale of R.O.I. Confusion
  2. DON’T BE A MONKEY.
    Business Terminology Matters. Learn it.
  3. Darn! Nobody told me that being a Social Media Director meant I would need to know how to do stuff!
    RETURN ON Incompetence
  4. RETURN ON Inaccurate
    Use fuzzy words and fuzzy math,
     get fuzzy results.
    What fake buzzwords really say about you.
  5. RETURN ON Impact
    WTF?
    (The sports-obsessed go-getter)
  6. RETURN ON Importance
    I think I rock!
    (The ambitious egomaniac)
  7. RETURN ON Ignition
    WTF?
    (The clueless consultant)
  8. RETURN ON Italian
    (Tastier than RETURN ON Identity)
    (The overmedicated copywriter)
  9. RETURN ON Impressions
    My seat is broken,
    This movie sucks,
    And someone farted.
    Want more impressions?
    Attention is not a unit of return.
    (The Media-obsessed bean-counter)
  10. RETURN ON Indecision
    @cocacola?
    @pepsi?
    (The MarketShare-fixated opportunist)
  11. RETURN ON Idiocy
    (Be present in Social Media, but do nothing.)
    (The clueless corporate pawn)
  12. RETURN ON Influence
    INFLUENCE
    Influence: The ability to produce an effect on the actions, behavior and opinions of others.
    (The overconfident evangelist)
  13. RETURN ON Infection
    Beware the post-fad crash.
    (The “viral” obsessed account exec.)
  14. RETURN ON Indulgence
    (The trend-watching schemer)
  15. RETURN ON Infidelity
    (The fast-thinking spin doctor)
  16. (Forget ROI altogether)
    INCALCULABLE
    RETURN ON Incalculable
    (The Social Media purist)
  17. R.O.I.
    RETURN
    ON
    INVESTMENT
  18. EMPHASIS ON “INVESTMENT”
  19. THE “R” AND THE “I” = SAME CURRENCY
  20. THE R.O.I. EQUATION
    (GAIN FROM INVESTMENT - COST OF INVESTMENT)
    ROI =
    COST OF INVESTMENT
  21. Presented to SMC Greenville on Thursday July 30, 2009 – Greenville, SC
    Image credit:
    Slides 1, 7, 17, 18, 19, 20 copyright Olivier Blanchard 2009
    All other images ripped from Google Images and may be subject to copyright protection.
SlideShare Zeitgeist 2009

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