What Social Media ROI doesn't mean - PechaKucha

12 common types of Social Media Monkeys:
A tale of R.O.I. Confusion

DON’T BE A MONKEY.
Business Terminology Matters. Learn it.

Darn! Nobody told me that being a Social Media Director meant I would need to know how to do stuff!
RETURN ON Incompetence

RETURN ON Inaccurate
Use fuzzy words and fuzzy math,
 get fuzzy results.
What fake buzzwords really say about you.

RETURN ON Impact
WTF?
(The sports-obsessed go-getter)

RETURN ON Importance
I think I rock!
(The ambitious egomaniac)

RETURN ON Ignition
WTF?
(The clueless consultant)

RETURN ON Italian
(Tastier than RETURN ON Identity)
(The overmedicated copywriter)

RETURN ON Impressions
My seat is broken,
This movie sucks,
And someone farted.
Want more impressions?
Attention is not a unit of return.
(The Media-obsessed bean-counter)

RETURN ON Indecision
@cocacola?
@pepsi?
(The MarketShare-fixated opportunist)

RETURN ON Idiocy
(Be present in Social Media, but do nothing.)
(The clueless corporate pawn)

RETURN ON Influence
INFLUENCE
Influence: The ability to produce an effect on the actions, behavior and opinions of others.
(The overconfident evangelist)

RETURN ON Infection
Beware the post-fad crash.
(The “viral” obsessed account exec.)

RETURN ON Indulgence
(The trend-watching schemer)

RETURN ON Infidelity
(The fast-thinking spin doctor)

(Forget ROI altogether)
INCALCULABLE
RETURN ON Incalculable
(The Social Media purist)

R.O.I.
RETURN
ON
INVESTMENT

EMPHASIS ON “INVESTMENT”

THE “R” AND THE “I” = SAME CURRENCY

THE R.O.I. EQUATION
(GAIN FROM INVESTMENT - COST OF INVESTMENT)
ROI =
COST OF INVESTMENT

Presented to SMC Greenville on Thursday July 30, 2009 – Greenville, SC
Image credit:
Slides 1, 7, 17, 18, 19, 20 copyright Olivier Blanchard 2009
All other images ripped from Google Images and may be subject to copyright protection.

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What Social Media ROI doesn't mean - PechaKucha

by Olivier Blanchard

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