What Social Media ROI doesn't mean - PechaKucha

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A Pecha-Kucha-style presentation delivered to Social Media Club Greenville (SC) on July 30, 2009.

A Pecha-Kucha-style presentation delivered to Social Media Club Greenville (SC) on July 30, 2009.

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Transcript

  • 1. 12 common types of Social Media Monkeys:
    A tale of R.O.I. Confusion
  • 2. DON’T BE A MONKEY.
    Business Terminology Matters. Learn it.
  • 3. Darn! Nobody told me that being a Social Media Director meant I would need to know how to do stuff!
    RETURN ON Incompetence
  • 4. RETURN ON Inaccurate
    Use fuzzy words and fuzzy math,
     get fuzzy results.
    What fake buzzwords really say about you.
  • 5. RETURN ON Impact
    WTF?
    (The sports-obsessed go-getter)
  • 6. RETURN ON Importance
    I think I rock!
    (The ambitious egomaniac)
  • 7. RETURN ON Ignition
    WTF?
    (The clueless consultant)
  • 8. RETURN ON Italian
    (Tastier than RETURN ON Identity)
    (The overmedicated copywriter)
  • 9. RETURN ON Impressions
    My seat is broken,
    This movie sucks,
    And someone farted.
    Want more impressions?
    Attention is not a unit of return.
    (The Media-obsessed bean-counter)
  • 10. RETURN ON Indecision
    @cocacola?
    @pepsi?
    (The MarketShare-fixated opportunist)
  • 11. RETURN ON Idiocy
    (Be present in Social Media, but do nothing.)
    (The clueless corporate pawn)
  • 12. RETURN ON Influence
    INFLUENCE
    Influence: The ability to produce an effect on the actions, behavior and opinions of others.
    (The overconfident evangelist)
  • 13. RETURN ON Infection
    Beware the post-fad crash.
    (The “viral” obsessed account exec.)
  • 14. RETURN ON Indulgence
    (The trend-watching schemer)
  • 15. RETURN ON Infidelity
    (The fast-thinking spin doctor)
  • 16. (Forget ROI altogether)
    INCALCULABLE
    RETURN ON Incalculable
    (The Social Media purist)
  • 17. R.O.I.
    RETURN
    ON
    INVESTMENT
  • 18. EMPHASIS ON “INVESTMENT”
  • 19. THE “R” AND THE “I” = SAME CURRENCY
  • 20. THE R.O.I. EQUATION
    (GAIN FROM INVESTMENT - COST OF INVESTMENT)
    ROI =
    COST OF INVESTMENT
  • 21. Presented to SMC Greenville on Thursday July 30, 2009 – Greenville, SC
    Image credit:
    Slides 1, 7, 17, 18, 19, 20 copyright Olivier Blanchard 2009
    All other images ripped from Google Images and may be subject to copyright protection.