Designing for Consumer Search Behaviour
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In order to design better search experiences, we need to understand the complexities of human information-seeking behaviour. In this paper, we propose a model of information behavior based on the needs of users of consumer-oriented websites and search applications. The model consists of a set of search modes that that users employ to satisfy their information search and discovery goals. We present design suggestions for how each of these modes can be supported in existing interactive systems, focusing in particular on those that have been supported in interesting or novel ways.
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Designing for Consumer Search Behaviour
- 1. Tony Russell-Rose, UXLabs Stephann Makri, UCL Interaction Centre UXLabs - User Experience Research and Design - www.uxlabs.co.uk 1
- 2. Availability of IR Usage by design research models practitioners UXLabs - User Experience Research and Design - www.uxlabs.co.uk 2
- 3. Research Design insights interventions UXLabs - User Experience Research and Design - www.uxlabs.co.uk 3
- 4. The traditional approach: Interview transcripts, Information Information Design direct behaviours needs insights observation UXLabs - User Experience Research and Design - www.uxlabs.co.uk 4
- 5. Information needs gathered thru client engagements (stakeholder workshops), e.g. ▪ “Find best offers before the others do so I can have a high margin” ▪ “Get help and guidance on how to sell my car safely so that I can achieve a good price” Information behaviours Information needs Design insights UXLabs - User Experience Research and Design - www.uxlabs.co.uk 5
- 6. Lookup Learn Investigate • Locate • Compare • Analyze • Verify • Comprehend • Evaluate • Monitor • Explore • Synthesize UXLabs - User Experience Research and Design - www.uxlabs.co.uk 6
- 7. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 7
- 8. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 8
- 9. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 9
- 10. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 10
- 11. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 11
- 12. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 12
- 13. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 13
- 14. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 14
- 15. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 15
- 16. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 16
- 17. UXLabs - User Experience Research and Design - www.uxlabs.co.uk 17
- 18. From research to practice • We all want our work to have impact - • We need to close the gap from both sides A Model of Consumer Search Behaviour • Design examples illustrate scope and boundaries • Minimise the conceptual gap and drive adoption UXLabs - User Experience Research and Design - www.uxlabs.co.uk 18
- 19. Tony Russell-Rose, PhD Director, UXLabs Web: http://uxlabs.co.uk Email: tgr@uxlabs.co.uk Blog: http://isquared.wordpress.com LinkedIn: http://uk.linkedin.com/in/tonyrussellrose Twitter: @tonygrr UXLabs - User Experience Research and Design - www.uxlabs.co.uk 19
Editor's Notes
- Also List Inlay (e.g. Google reader)? How about hit highlighting?
- Citation maps, Concept maps, summariesTyler learning styles docGeospatial / water example
- Also addGrouping of similar results: structured results, a la NCSU libraries?