1. Apple’s Weakness
Produced by Wormy
German Alexander
Hwaseob Lee
Information Society and New Media

2. Structure
Apple’s Weakness
• Apple’s current information
• Green Apple
• Steve Jobs
• iPod Hacking
• Conclusions
This research is also supported by surveys and interviews

3. Apple’s Current Information

4. Apple Inc.
Apple’s Current Information
• Founded in California, United States (April 1, 1976 )
• American multinational corporation which designs and manufactures consumer electronics and software
products.
• Steven Paul Jobs (born February 24, 1955) is the co-founder, and CEO of Apple Inc.

5. Apple on Forbes’s Rank 2008
Apple’s Current Information
Microsoft appears on the ranking in the 49th position

6. Apple Inc.’s Shares
Apple’s Current Information
October 26, 2004— Apple® today introduced iPod® Photo iPod Photo 4G

7. Apple’s products
Apple’s Current Information
iPhone iPod iMac

8. Favourite Products - International
Apple’s Current Information
29%
iPod
19% iPhone
52% iMac
Survey: 30 students between 19-25 years old.

9. Favourite Products - Korea
Apple’s Current Information
23%
8% iPod
iPhone
69%
iMac
Survey: 20 students between 21-29 years old.

10. Why do I Like Apple?
Apple’s Current Information
touch to select songs
good appearance
Stylish user friendly
Trendy
I Don’t need to buy batteries
ki nda cool !
Interview: 5 students between 21-24 years old.

11. What do I don’t like about Apple?
Apple’s Current Information
5% 2%
Harmful materials
31%
Price
52% Connectivity to internet
Compatibility
Safety problems
10%
Survey: 50 students.

12. Green Apple

13. MacWorld Conference 2007
Green Apple
“Get out of the computer business [and] go save some whales."

14. A Greener Apple
Green Apple
•Apple fans need to demand a new, cool product: a greener Apple.
•After nine months, Steve Jobs posted the new Green Apple’s policies.

15. Green Apple policy
Green Apple
Weight Recycled as % of Past Sales
•Remove toxic chemical (Polyvinyl chloride, Brominated flame retardant)
•Recycling products (E-waste)
•Plans said Apple will completely eliminate PVC and BFRs by the end of 2008

16. How Companies line up?
Green Apple
By March, 2009, Apple is below the 5 points.
http://www.greenpeace.org/international/campaigns/toxics/electronics

17. Steve Jobs

18. 1955 : Born (San Francisco)
1976 : Established Apple
1985 : Kicked Out from Apple
Found NEXT, Inc
1986 : Bought PIXAR
1995 : Success of “Toy Story”
1997 : Back to the Apple
1998 : iMac
2001 : iPod
2004 : Recovered from Cancer
2007 : iPhone

19. Steve’s Letter
Steve Jobs
Losing weight throughout 2008
It will take me until late this Spring to regain it.

20. Influence in the market
Steve Jobs

21. Do you know who is Steve Jobs?
Steve Jobs
34% Yes
66% No
Survey: 50 students.

22. Do you think that Apple can survive without Steve Jobs?
Steve Jobs
33% 39%
Yes
No
28% No idea

23. iPod Hacking

24. Quick Freedom
iPod Hacking
Jailbreak your firmware iPod
Always 100% FREE!

26. Compatibility on Apple
iPod Hacking
• Reason of Apple’s first fall
• There were so little software for Apple’s Macintosh.
It’s one of the reason of Apple’s fall in the 1980s.
• After Steve Jobs’ return, he adopted Microsoft
Internet Explorer to Mac. And it helped Apple to
rebirth.
• Compatibility on Apple
• From our survey, many people think that lack of
compatibility is one of big problem of Apple’s
products.

27. Conclusions
• Apple’s Green Policy is not working as it should be and users will continue asking for new products without toxic
chemicals.
• Apple and Steve Jobs sometimes become one, but there’s no clear guess about Apple’s future without Jobs.
• Compatibility problem produces ilegal market created by users and that can create damage to the business in
the future.

28. Thanks