Terra Designs, Terra MacPhail, Graphic Design Consultant, 2009 Portfolio

1. Looking for graphic design & strategic consulting
for your business or organization?
portfolio
Terra Designs is a fresh alternative to meet your creative needs and
corporate identity provide ideas to help your business or organization grow.
Family Enrichment Centre, Sudbury
Heartbeat of our Community, Regina
Terra MacPhail is a graduate of the Cambrian College Graphic Design program
brand development and the Laurentian University Communications Studies program in Sudbury, Ontario.
Old Rock Inc., Sudbury Her work has been recognized by numerous awards, both locally and provincially,
Child Care Resources, Sudbury including the 2005 Registered Graphic Designers of Ontario exhibit Design @ Work.
print & collateral
United Way/Centraide, Sudbury Terra Designs is directed by the following core values during the design process:
Northern College, Timmins
Communication Purposeful and clear concepts are the foundation of
editorial design effective graphic design.
Laurentian Magazine, Sudbury
Innovation High-impact design is born from originality and the
resume skilled application of unexpected ideas.
Terra MacPhail
Aesthetics Art and design merge in the creative process.
contact Beauty, balance and elegance attract clients.
Terra Designs
Sustainability Responsible environmental practice is a growing
trend that adds value to products and services.

2. corporate identity
Family Enrichment Centre
Sudbury, Ontario
The family trinity held
securely within a heart shape
embodies the mission of the
Family Enrichment Centre as a
place of healing.
stationery
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3. stationery
Family Enrichment Centre
Sudbury, Ontario
Clean and simple application
of the logo to the stationery
allows the new identity to
build effective brand
recognition.
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contact

4. conference logo
Heartbeat of our Community
Regina, Saskatchewan
This logo is for an annual
conference held in Regina,
Saskatchewan by
the Community
Schools Association.
The design includes the four
sacred colours for Aboriginal
people in that region and
represents a stylized drum
with its cultural significance
as a symbol of the heartbeat
of the community.
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5. corporate identity
Old Rock Inc.
This logo is is for Old Rock
Inc., a coffee roastery and
cáfe in Sudbury, Ontario.
A stylized coffee bean acts
as an ‘o’ in the word ‘rock.’
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6. brand illustration
Old Rock Inc.
This illustration is intended to
extend the Old Rock brand by
creating a mood and emo-
tion around the experience of
drinking Old Rock coffee.
The brand slogan asks people
to “take the time” to savour
the excellent coffee and
enjoy life.
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7. product packaging
Blend • Mélange Blend • MélangeNorthern Paradise Northern Paradise
Blend • Mélange
Old Rock Inc. Decaf Blend Decaf Blend
Torréfaction Vienna Roast Torréfaction Vienna Roast
Medium • Brun Medium • Brun
SWISS WATER® Process Decaf SWISS WATER® Process Decaf
Light, bright and full character. Light, bright and full character.
Décaf à l'eau suisse® Décaf à l'eau suisse®
Acidité peu prononcée, savoureux Acidité peu prononcée, savoureux
et expressif. et expressif.
8 oz
227 ml 45
Labels for Old Rock coffee. 212 Minto Street
Sudbury, Ontario
212 Minto S
Sudbury, On
www.oldrock.ca www.oldroc
705.969.5237 705.969.5
Roasted in Northern Ontario Roasted in Northern Ontario
Different strip combinations Breakfast Blend
Torréfié au Nord de l'Ontario
Breakfast Blend Torréfié au Nord de l'Ontario
Breakf
assist to colour code different Torréfaction Vienna Roast Torréfaction Vienna Roast Torréfacti
Medium • Brun Medium • Brun Da
types of coffee. Everyday morning blend. Everyday morning blend. Everyday
Crowd pleaser. Crowd pleaser. Crow
Mélange matin. Mélange matin. Méla
Black bags bring out the
colours of the design.
8 oz 1 lb
227 ml 454 ml
212 Minto Street 212 Minto Street
Sudbury, Ontario Sudbury, Ontario
www.oldrock.ca www.oldrock.ca
705.969.5237 705.969.5237
Roasted in Northern Ontario Roasted in Northern Ontario Roasted in
Torréfié au Nord de l'Ontario Torréfié au Nord de l'Ontario Torréfié au
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8. signs
Old Rock Inc.
A-frame sign and plexiglass
sign for main entrance of
Old Rock Roastery.
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9. brand illustration
Child Care Resources, Sudbury
This illustration is applied to
signage, folders, brochures,
and pull-up banner displays.
An excited child’s silhouette
reaches out to the
multi-coloured balloons
which represent the
various programs offered by
the client to children
and families.
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10. poster
United Way/Centraide
2005/06 Campaign
Sudbury, Ontario
This poster campaign’s aim
is to “put a face” to the
many community initiatives
supported by United Way/
Centraide Sudbury
and/et District.
Four volunteer models were
chosen from local member
agencies to participate as
representatives of a
particular demographic.
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11. brochure & calendar
Northern College
Timmins, Ontario
This brochure accompanies
a course calendar with the
same theme and cover.
The calendar won first place
in the 2004 Trillium Awards.
This design was completed at
TTC Advertising, Sudbury.
inside spread
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12. brochure – inside spread
Northern College
Timmins, Ontario
This brochure opens further
into a poster for use by
highschool guidance
counsellors and the college
marketing department.
This design was completed at
TTC Advertising, Sudbury.
cover design
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14. graphic design Concept-driven approach to solving design problems
Copywriting is formulated for economy and clarity
Photography is artistic and uncluttered
Systematic layout and well-constructed files create efficient pre-press
Professional, client-focused approach to the business of graphic design
Terra MacPhail management Manage all facets of a design project from conception to delivery
Graphic Design Consultant Direct production staff regarding design requirements for projects
Assist clients to formulate strategic goals
Write reports, proposals and other business-related documents
Speak publicly to groups of all sizes
computer Adobe InDesign, Illustrator, Photoshop. MS Office.
employment Graphic Designer, Consultant Terra Designs, Sudbury, Ontario 2009
Part-time College Instructor Cambrian College 2008
Graphic Designer TTC Advertising, Sudbury, Ontario 2005
education Communication Studies, B.A. Laurentian University 2005
Graphic Design Diploma Cambrian College, Sudbury, Ontario 2004
Honours Visual Art McMaster University, Hamilton, Ontario 1998
Art Foundation Studies Certificate Dundas Valley School of Art, Dundas, Ontario 1996
awards Design @ Work Exhibition 2005 RGD Ontario annual professional design show 2005
Trillium Award ‘Hands On’ concept for Northern College, Timmins 2004
contact Northern Life Scholarship Northern Life Newspaper 2004
705.929.1829 Métis Bursary Award Métis Nation of Ontario Bursary 2004
terra@terradesigns.ca Millennium Excellence Award Canada Millennium Scholarship Foundation 2003
volunteer Board Member - Secretary GEODE - Grassroots Economic Development 2008
www.terradesigns.ca
Marketing Committee United Way/Centraide Sudbury 2005
48 Shappert Ave. Student Board Member Registered Graphic Designers of Ontario 2004
Sudbury, ON P3B 3H8 President of Student Association Vision - Cambrian College Graphic Design 2003