Terra Designs - Portfolio 2009


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Terra Designs, Terra MacPhail, Graphic Design Consultant, 2009 Portfolio

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Terra Designs - Portfolio 2009

  1. 1. Looking for graphic design & strategic consulting for your business or organization? portfolio Terra Designs is a fresh alternative to meet your creative needs and corporate identity provide ideas to help your business or organization grow. Family Enrichment Centre, Sudbury Heartbeat of our Community, Regina Terra MacPhail is a graduate of the Cambrian College Graphic Design program brand development and the Laurentian University Communications Studies program in Sudbury, Ontario. Old Rock Inc., Sudbury Her work has been recognized by numerous awards, both locally and provincially, Child Care Resources, Sudbury including the 2005 Registered Graphic Designers of Ontario exhibit Design @ Work. print & collateral United Way/Centraide, Sudbury Terra Designs is directed by the following core values during the design process: Northern College, Timmins Communication Purposeful and clear concepts are the foundation of editorial design effective graphic design. Laurentian Magazine, Sudbury Innovation High-impact design is born from originality and the resume skilled application of unexpected ideas. Terra MacPhail Aesthetics Art and design merge in the creative process. contact Beauty, balance and elegance attract clients. Terra Designs Sustainability Responsible environmental practice is a growing trend that adds value to products and services.
  2. 2. corporate identity Family Enrichment Centre Sudbury, Ontario The family trinity held securely within a heart shape embodies the mission of the Family Enrichment Centre as a place of healing. stationery contents contact
  3. 3. stationery Family Enrichment Centre Sudbury, Ontario Clean and simple application of the logo to the stationery allows the new identity to build effective brand recognition. contents contact
  4. 4. conference logo Heartbeat of our Community Regina, Saskatchewan This logo is for an annual conference held in Regina, Saskatchewan by the Community Schools Association. The design includes the four sacred colours for Aboriginal people in that region and represents a stylized drum with its cultural significance as a symbol of the heartbeat of the community. contents contact
  5. 5. corporate identity Old Rock Inc. This logo is is for Old Rock Inc., a coffee roastery and cáfe in Sudbury, Ontario. A stylized coffee bean acts as an ‘o’ in the word ‘rock.’ contents contact
  6. 6. brand illustration Old Rock Inc. This illustration is intended to extend the Old Rock brand by creating a mood and emo- tion around the experience of drinking Old Rock coffee. The brand slogan asks people to “take the time” to savour the excellent coffee and enjoy life. contents contact
  7. 7. product packaging Blend • Mélange Blend • MélangeNorthern Paradise Northern Paradise Blend • Mélange Old Rock Inc. Decaf Blend Decaf Blend Torréfaction Vienna Roast Torréfaction Vienna Roast Medium • Brun Medium • Brun SWISS WATER® Process Decaf SWISS WATER® Process Decaf Light, bright and full character. Light, bright and full character. Décaf à l'eau suisse® Décaf à l'eau suisse® Acidité peu prononcée, savoureux Acidité peu prononcée, savoureux et expressif. et expressif. 8 oz 227 ml 45 Labels for Old Rock coffee. 212 Minto Street Sudbury, Ontario 212 Minto S Sudbury, On www.oldrock.ca www.oldroc 705.969.5237 705.969.5 Roasted in Northern Ontario Roasted in Northern Ontario Different strip combinations Breakfast Blend Torréfié au Nord de l'Ontario Breakfast Blend Torréfié au Nord de l'Ontario Breakf assist to colour code different Torréfaction Vienna Roast Torréfaction Vienna Roast Torréfacti Medium • Brun Medium • Brun Da types of coffee. Everyday morning blend. Everyday morning blend. Everyday Crowd pleaser. Crowd pleaser. Crow Mélange matin. Mélange matin. Méla Black bags bring out the colours of the design. 8 oz 1 lb 227 ml 454 ml 212 Minto Street 212 Minto Street Sudbury, Ontario Sudbury, Ontario www.oldrock.ca www.oldrock.ca 705.969.5237 705.969.5237 Roasted in Northern Ontario Roasted in Northern Ontario Roasted in Torréfié au Nord de l'Ontario Torréfié au Nord de l'Ontario Torréfié au contents contact
  8. 8. signs Old Rock Inc. A-frame sign and plexiglass sign for main entrance of Old Rock Roastery. contents contact
  9. 9. brand illustration Child Care Resources, Sudbury This illustration is applied to signage, folders, brochures, and pull-up banner displays. An excited child’s silhouette reaches out to the multi-coloured balloons which represent the various programs offered by the client to children and families. contents contact
  10. 10. poster United Way/Centraide 2005/06 Campaign Sudbury, Ontario This poster campaign’s aim is to “put a face” to the many community initiatives supported by United Way/ Centraide Sudbury and/et District. Four volunteer models were chosen from local member agencies to participate as representatives of a particular demographic. contents ������������������ � ���������������� contact
  11. 11. brochure & calendar Northern College Timmins, Ontario This brochure accompanies a course calendar with the same theme and cover. The calendar won first place in the 2004 Trillium Awards. This design was completed at TTC Advertising, Sudbury. inside spread contents contact
  12. 12. brochure – inside spread Northern College Timmins, Ontario This brochure opens further into a poster for use by highschool guidance counsellors and the college marketing department. This design was completed at TTC Advertising, Sudbury. cover design contents contact
  13. 13. ��������������������������������������������������� ����������� editorial design ������ ���������������� Redesign of ���������������� ��������������� Laurentian University ������ ��������� Alumni Magazine ��������������������������������������������������������������������� Magazine is designed to ������������ showcase successful Alumni by focussing on a cover story ��������� ������ with strong photography and bold theme headings. ������ ������������������ ������������������������� ����������������������������������������� ������������������������������� ����������� ������������������ ������������� �������� ������������� ������������������������������������������������ �������������������������������������������������������������� �������������������������������������������� ����������� contents contact
  14. 14. graphic design Concept-driven approach to solving design problems Copywriting is formulated for economy and clarity Photography is artistic and uncluttered Systematic layout and well-constructed files create efficient pre-press Professional, client-focused approach to the business of graphic design Terra MacPhail management Manage all facets of a design project from conception to delivery Graphic Design Consultant Direct production staff regarding design requirements for projects Assist clients to formulate strategic goals Write reports, proposals and other business-related documents Speak publicly to groups of all sizes computer Adobe InDesign, Illustrator, Photoshop. MS Office. employment Graphic Designer, Consultant Terra Designs, Sudbury, Ontario 2009 Part-time College Instructor Cambrian College 2008 Graphic Designer TTC Advertising, Sudbury, Ontario 2005 education Communication Studies, B.A. Laurentian University 2005 Graphic Design Diploma Cambrian College, Sudbury, Ontario 2004 Honours Visual Art McMaster University, Hamilton, Ontario 1998 Art Foundation Studies Certificate Dundas Valley School of Art, Dundas, Ontario 1996 awards Design @ Work Exhibition 2005 RGD Ontario annual professional design show 2005 Trillium Award ‘Hands On’ concept for Northern College, Timmins 2004 contact Northern Life Scholarship Northern Life Newspaper 2004 705.929.1829 Métis Bursary Award Métis Nation of Ontario Bursary 2004 terra@terradesigns.ca Millennium Excellence Award Canada Millennium Scholarship Foundation 2003 volunteer Board Member - Secretary GEODE - Grassroots Economic Development 2008 www.terradesigns.ca Marketing Committee United Way/Centraide Sudbury 2005 48 Shappert Ave. Student Board Member Registered Graphic Designers of Ontario 2004 Sudbury, ON P3B 3H8 President of Student Association Vision - Cambrian College Graphic Design 2003