Presentation by Randy Lea at the Teradata 3rd Party Influencer's Meeting April 2010 in San Diego, CA

1. Maximizing Business Value Optimizing Technology Investment Randy S. Lea Vice President, Products and Services Marketing Masters 2010

2. Teradata Leadership and Innovation The Best Database for Analytics Leverage unmatched performance, scalability, and manageability Architectural Flexibility Meet your requirements with any architecture, price point, and data model Optimized Decisioning Discover smarter insights faster using superior in-database and analytical processes Superior Operational Execution Drive faster front line actions with better, more relevant insights

3. Teradata Leadership and Innovation The Best Database for Analytics Leverage unmatched performance, scalability, and manageability Architectural Flexibility Meet your requirements with any architecture, price point, and data model Optimized Decisioning Discover smarter insights faster using superior in-database and analytical processes Superior Operational Execution Drive faster front line actions with better, more relevant insights

4. Teradata - Parallel Everywhere! Predictable, Scalable Performance Teradata Master node bottleneck 2-tier bottleneck “ Intelligent” Storage Database Software Host Node Enabling business growth and success! loader loader

5. Teradata – Easy to Manage The Database Should Manage Data, Not People Teradata DBA Self managing administration Few or automatic controls “ Bolt-On” Parallelism 100s of controls and parameters RDBMS resists change block sizes extents reorgs file placement buffer sizing temp space many indexes sort/spool space hints parallel threads partition, repartition memory controls static priorities constant monitoring data distribution sort area I can help you with that business problem

8. Teradata Viewpoint: Rewind Feature Scroll Back in Time Like Your Home DVR Scrolling back through history “ My query ran a long time this morning”

11. Teradata Active Systems Management Some Workload Controls Date and time range controls Periods Exempt specific users from all rules Bypass Privileges Limit concurrent load and export jobs Load Utility Throttles Limit logons and/or queries active by account or performance group Object Throttles DDL, DML, select Type of SQL Databases, tables, views, macros, stored procedures Query Objects Time, row counts, joins, scans Query Resource Rules Parameters for a user or group of users Profiles

12. Viewpoint: Workload Monitor Portlet Teradata Ease of Use Number of Incoming Queries Outside of SLG Number of Queries After Filters and Throttles Exception Reclass Filter Reject Throttle Delay Throttle Reject Exception Reject

13. Workload Priority vs Actual Consumption Managed Dynamically by the Database R M H L Actual Server Utilization Workload Assigned Priorities Relative Weights Used R Real time – 47% H Tactical – 45% M Loads – 5% L DSS Queries – 1% L M H R

17. Automatic data migration is what makes Teradata Virtual Storage a disruptive innovation… 6 sectors/rev 12 sectors/rev Automatically Place Data on Faster Sectors Teradata Virtual Storage 6 sectors/rev Slower Access “ Cold” Data 12 sectors/rev Faster Access “ Hot” Data

19. Teradata – The Clear Data Warehousing Leader Leadership in Execution and Vision Ability to Execute Completeness of Vision Gartner Magic Quadrant for Data Warehouse DBMS, 2009 The Magic Quadrant is copyrighted 23 December 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

20. Teradata Leadership and Innovation The Best Database for Analytics Leverage unmatched performance, scalability, and manageability Architectural Flexibility Meet your requirements with any architecture, price point, and data model Optimized Decisioning Discover smarter insights faster using superior in-database and analytical processes Superior Operational Execution Drive faster front line actions with better, more relevant insights

26. Insurance: Data Reuse Analysis Faster Time to Market on New Insight and Apps Risk Management Optimization Underwriting Risk Analysis Product and Customer Alignment Sales Reporting and Performance Analysis Claims Payment Management Consistent Compliance Infrastructure Assurance Customer Acquisition Customer Communications Management Customer Retention New Business Improvement Opportunities through Data Leverage Channel Communications 100% 82% 75% 63% 57% 74% 83% 53% 62% 54% 24% 100% 25% 11% 21% 56% 22% 10% 18% 9% 64% 71% 100% 47% 45% 64% 64% 49% 54% 38% 27% 17% 24% 100% 47% 26% 38% 36% 31% 47% 28% 35% 26% 53% 100% 52% 32% 39% 29% 57% 16% 41% 16% 13% 23% 100% 8% 6% 14% 11% 56% 52% 66% 31% Customer Retention 50% 32% 65% 17% Customer Communications Management 50% 57% 69% 26% Customer Acquisition 58% 83% 78% 62% Consistent Compliance Infrastructure Assurance 44% 79% 65% 67% Claims Payment Management 26% 29% 72% 29% Channel Communications 100% 71% 65% 45% Product and Customer Alignment 49% 100% 50% 55% Underwriting Risk Analysis 40% 45% 100% 30% Sales Reporting and Performance Analysis 54% 95% 58% 100% Risk Management Optimization If Then

27. Insurance: Data Reuse Analysis Faster Time to Market on New Insight and Apps New Business Improvement Opportunities through Data Leverage

28. Architecture Alternatives Distributed, Hub and Spoke, Federated Transactional Data Decision Users Transactional Users Data Transformation Operational Data Store (ODS) Data Warehouse Data Replication Data Marts Strategic Users Tactical Users Reporting OLAP Users Event-driven/ Closed Loop Data Miners Optional ETL Hub Hub and Spoke Enterprise Information Integration Middleware/Enterprise Message Bus Metadata Logical Data Model Physical Database Design Enterprise, System, and Database Management Business and Technology – Consultation Support and Education Services

29. Architecture Alternatives Distributed, Hub and Spoke, Federated Transactional Data Decision Users Transactional Users Data Transformation Operational Data Store (ODS) Data Warehouse Data Replication Data Marts Strategic Users Tactical Users Reporting OLAP Users Event-driven/ Closed Loop Data Miners Optional ETL Hub Hub and Spoke Enterprise Information Integration What are some of the challenges? 1. There are too many copies of the data. 2. There is too much latency . Everyone sees different data with inconsistent points in time. 3. The solution is too complex . Multiple ETL processes and increased security risk. 4. The solution is too expensive . DBAs, system admin, maint., underutilized servers, data models. Middleware/Enterprise Message Bus Metadata Logical Data Model Physical Database Design Enterprise, System, and Database Management Business and Technology – Consultation Support and Education Services

30. Advocated Architecture by Teradata Enabling Superior Business Value Transactional Data Decision Users Transactional Users Data Transformation Operational Data Store (ODS) Data Warehouse Data Replication Data Marts Strategic Users Tactical Users Reporting OLAP Users Event-driven/ Closed Loop Data Miners How is Teradata different? 1. Dramatic reduction in the number of copies of the data. 2. Reduced latency time with fewer input and access paths. 3. The architecture is simplified for faster solution development and quicker ROI! 4. Proven to be less expensive . Lower Total Cost of Ownership! Much fewer systems, people and processes. Middleware/Enterprise Message Bus Metadata Logical Data Model Physical Database Design Enterprise, System, and Database Management Business and Technology – Consultation Support and Education Services

31. Teradata’s Active Enterprise Intelligence™ Five Stages of Evolution and Maturity Continuous update and time-sensitive queries become important OPERATIONALIZING WHAT IS happening? Event-based triggering takes hold ACTIVATING MAKE it happen! Primarily batch and some ad hoc reports Increase in ad hoc analysis ANALYZING WHY did it happen? REPORTING WHAT happened? Analytical modeling grows PREDICTING WHAT WILL happen? Workload Sophistication Scalability Stage 1 Stage 2 Stage 3 Stage 4 Stage 5

32. Capability Database and Platform Requirements Enablement for Superior Business Value Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads

33. Database and Platform Requirements Enablement for Superior Business Value Capability Extreme Performance X Database Functionality X Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads

34. Database and Platform Requirements Enablement for Superior Business Value Capability Extreme Performance XXX X Database Functionality XXX X Data Scalability XX Concurrency XX Cross Functional X Availability Workload Management Investment Protection Active Access/Loads

35. Database and Platform Requirements Enablement for Superior Business Value Capability Extreme Performance XXXX XXX X Database Functionality XXXX XXX X Data Scalability XXXX XX Concurrency XXXX XX Cross Functional XXX X Availability XX Workload Management XXX Investment Protection Active Access/Loads

36. Database and Platform Requirements Enablement for Superior Business Value Capability XX Extreme Performance XXXXX XXXX XXX X Database Functionality XXXXX XXXX XXX X Data Scalability XXXX XXXX XX Concurrency XXXX XXXX XX Cross Functional XXX XXX X Availability XXXXX XX Workload Management XXXX XXX Investment Protection XXXX Active Access/Loads

37. Database and Platform Requirements Enablement for Superior Business Value Capability XXX XX Extreme Performance XXXXX XXXXX XXXX XXX X Database Functionality XXXXX XXXXX XXXX XXX X Data Scalability XXXXXX XXXX XXXX XX Concurrency XXXX XXXX XXXX XX Cross Functional XXXXXX XXX XXX X Availability XXXXX XXXXX XX Workload Management XXXXXX XXXX XXX Investment Protection XXXXX XXXX Active Access/Loads

38. Database and Platform Requirements Enablement for Superior Business Value Capability Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads Active Enterprise Data Warehouse

39. Capability Database and Platform Requirements Enablement for Superior Business Value Seven Customers in the Teradata “Petabyte Club” Proven References Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads Active Enterprise Data Warehouse

40. Database and Platform Requirements Enablement for Superior Business Value “ Intelligent Scanning”, In-Database Analytics, Triggers, Stored Procedures, etc. Capability Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads Active Enterprise Data Warehouse

41. Database and Platform Requirements Enablement for Superior Business Value Millions of Queries – Reports, Ad-hoc, Complex Analytics, Data Mining, Web Site, Call Center, etc Capability Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads Active Enterprise Data Warehouse

42. Database and Platform Requirements Enablement for Superior Business Value 128-Way Join Capable with the Most Mature Data Warehouse Optimizer in the Industry! Capability Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads Active Enterprise Data Warehouse

43. Database and Platform Requirements Enablement for Superior Business Value Full Performance Continuity with Hot Standby Nodes/Disks and Dual “Active” Systems Capability Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads Active Enterprise Data Warehouse

44. Database and Platform Requirements Enablement for Superior Business Value Achieving “Business SLG’s” Industry’s Most Advanced Workload Management Capability Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads Active Enterprise Data Warehouse

45. Database and Platform Requirements Enablement for Superior Business Value Multi-Generation Node Co-Existence Reduce “Floor Sweep” Upgrades Capability Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads Active Enterprise Data Warehouse

46. Database and Platform Requirements Enablement for Superior Business Value Batch and Continuous Loads While Supporting “Back Office” and “Front-Line” SLG’s Capability Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads Active Enterprise Data Warehouse

47. Database and Platform Requirements Enablement for Superior Business Value Recognized as the Industry’s Leading Data Warehouse Platform Capability Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads Active Enterprise Data Warehouse

48. Database and Platform Requirements Enablement for Superior Business Value Recognized as the Industry’s Leading Data Warehouse Platform “ Appliances” Capability Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads Active Enterprise Data Warehouse

49. Teradata Purpose-Built Platform Family Capability Extreme Performance XXXX XXX X Database Functionality XXXX XXX X Data Scalability XXXX XX Concurrency XXXX XX Cross Functional XXX X Availability XX Workload Management XXX Investment Protection Active Access/Loads

50. Teradata Purpose-Built Platform Family Capability Data Warehouse Appliance Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads

51. Teradata Purpose-Built Platform Family Capability Extreme Performance XXX X Database Functionality XXX X Data Scalability XX Concurrency XX Cross Functional Availability Workload Management Investment Protection Active Access/Loads

52. Teradata Purpose-Built Platform Family Capability Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads Data Mart Appliance

53. Teradata Purpose-Built Platform Family Capability Extreme Performance XXXXX XXXXX XXXX XXX X Database Functionality XXXXX XXXXX XXXX XXX X Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads

54. Teradata Purpose-Built Platform Family Capability Extreme Data Appliance Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads

55. Teradata Purpose-Built Platform Family Data Warehouse Appliance Data Mart Appliance Capability Extreme Data Appliance Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads Active Enterprise Data Warehouse

59. Teradata Purpose-Built Platform Family Capability Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads Active Enterprise Data Warehouse Extreme Data Appliance Data Warehouse Appliance Data Mart Appliance Extreme Performance Appliance

61. Mechanical Rotation and Seek Limit HDD Speed 22X Faster on Typical Data Warehouse Workloads Mechanical Rotation and Seek Limit HDD Speed data data data data Database Server Database Server

62. Eliminating the Bottleneck! Direct Connect Array Controller Data Protection Enabled by Fallback Extreme Performance Appliance Competitive Systems Array Controller kmh

63. Teradata SSD versus Typical Flash Cache Focused on Data Warehousing, not OLTP! HDD Flash Cache 2.4 TB Data Space per Node ~.4 TB Data Space per Server Data Loads Data Loads Consistent Query Response Non Cache Hits Up to 22X Slower Unix and Windows Servers Teradata Node

65. Teradata Purpose-Built Platform Family Capability Extreme Performance Database Functionality Data Scalability Concurrency Cross Functional Availability Workload Management Investment Protection Active Access/Loads Active Enterprise Data Warehouse Extreme Data Appliance Data Warehouse Appliance Data Mart Appliance Extreme Performance Appliance

66. 6 sectors/rev 12 sectors/rev Automatically Place Data on Faster Sectors or Drives Teradata Virtual Storage 6 sectors/rev Slower Access “ Cold” Data 12 sectors/rev Faster Access “ Hot” Data 12 sectors/rev Faster Access “ Warm” Data SSDs Fastest Access “ Hot” Data What If You Could…? Teradata Virtual Storage data data data Database Server

67. View of the Future Leverage SSD for Multi-Temperature Data 300GB SAS Drives 1 TB SAS Drives Solid State Drives (SSD) Traditional Performance On-Line Compliance /Archival Extreme Performance Teradata Active Enterprise Data Warehouse Auto-migration w/TVS

68. Architecture Flexibility – Platform Choices Business Value, Ease of Management, Cost 1 TB SAS Drives Solid State Drives (SSD) Active Enterprise Data Warehouse Independent Extreme Data Appliance 1600 Extreme Performance Appliance 4600 Integrated Auto-migration w/TVS

69. Architecture Flexibility – Platform Choices Business Value, Ease of Management, Cost 1 TB SAS Drives Solid State Drives (SSD) Active Enterprise Data Warehouse Integrated Independent Extreme Data Appliance 1600 Extreme Performance Appliance 4600 Auto-migration w/TVS

70. Architecture Flexibility – Platform Choices Business Value, Ease of Management, Cost 1 TB SATA Drives Solid State Drives (SSD) Integrated Independent Extreme Data Appliance 1600 Extreme Performance Appliance 4600 Auto-migration w/TVS In-database operations Data Movement Hot <-> Cold Inter-system operations Harder Ease of Workload Management Easier Single Database Integrated Data Silo’d Data (data model consistent) ~.8X (est.) Price 1X (est.) In-database operations Query Access Inter-system operations Single system simplicity Ease of Data Management Multi-System complexity EDW Single System / TVS Architecture Data Marts Multi-systems

71. Teradata Analytical Ecosystem Management Monitor and Manage All Teradata Systems Data Integration Business Intelligence Enterprise Data Warehouse Dual Active Production #2 Teradata Data Mover, Replication Services, Dual Load, ETL Partners Active Enterprise Data Warehouse Advanced Workload Management Master Data Management Teradata Multi-System Manager Monitoring, Alerting, Administration, Control Teradata Viewpoint Single Operational View of All Systems Test & Dev Extreme Data Data Mart BAR

72. Teradata Is About Choice Choose an Architecture to Meet Your Business Teradata Data Mover, Replication Services, Dual Load, ETL Partners Active Enterprise Data Warehouse Analytical Ecosystem Management Extreme Performance DSS Single, Integrated Active Data Warehouse SSD Entrp. HDD Fat HDD Unlimited Business Value Architecture Flexibility DSS Extreme Performance Extreme Data Extreme Data

76. Trusted Advisor on Your Architecture With Teradata It’s Your Choice Cloud Enterprise Data Warehouse Data Marts Star Schema Active Data Warehouse™ Sand Boxes 3 rd Normal Form Hub and Spoke Teradata is the only database that does not lock you into a sub-optimal enterprise approach to data architecture, but supports a cross-section of approaches to address all analytical requirements.

78. Teradata Leadership and Innovation The Best Database for Analytics Leverage unmatched performance, scalability, and manageability Architectural Flexibility Meet your requirements with any architecture, price point, and data model Optimized Decisioning Discover smarter insights faster using superior in-database and analytical processes Superior Operational Execution Drive faster front line actions with better, more relevant insights

79. Superior In-Database Analytics and Processes Enabling Better, Faster Insight Data Warehouse OLAP Cubes “ What if” analysis and reporting Agile Analytics “ Sand Boxes”, new theories on new data Data Mining Predictive analysis on “what is going to happen?” Geospatial New analytics on geocoded data Excel/ Access Reporting, individual analysis and models

80. Superior In-Database Analytics and Processes Enabling Better, Faster Insight Data Warehouse 20-40+% wasted moving data OLAP Cubes “ What if” analysis and reporting Agile Analytics “ Sand Boxes”, new theories on new data Data Mining Predictive analysis on “what is going to happen?” Geospatial New analytics on geocoded data Excel/ Access Reporting, individual analysis and models

82. Teradata Business Intelligence Optimizer Building Dimensional Structure in Teradata TBIO Aggregate Designer TBIO Schema Workbench Excel or MDX Client Optimized SQL Excel or MDX Client BI Tool Schema Definitions TBIO Schema Definitions MDX AJIs

83. Teradata Business Intelligence Optimizer Building Dimensional Structure in Teradata TBIO Aggregate Designer Optimized SQL Schema Definition BI Schema Definition MDX Excel or MDX Client AJIs Teradata Schema Workbench

84. Teradata Aggregate Designer Workflow Schema Definition BI Schema Definition AJIs Teradata Aggregate Designer Teradata Schema Workbench Optimized SQL

85. Microsoft Excel PivotTables in Action Direct Connect to Teradata

86. Microsoft Excel PivotTables in Action Direct Connect to Teradata

88. Superior In-Database Analytics and Processes Enabling Better, Faster Insight Data Warehouse OLAP Cubes “ What if” analysis and reporting Agile Analytics “ Sand Boxes”, new theories on new data Data Mining Predictive analysis on “what is going to happen?” Geospatial New analytics on geocoded data Excel/ Access Reporting, individual analysis and models

89. In-Database Data Mining Optimization More Models and More Business Value Sample Data Desktop and Server Analytic Architecture Results Enabling Mining In-database Results In-Teradata Analytic Architecture Database Processing from Hours to Minutes Data Mining Process from Days to Hours

91. Superior In-Database Analytics and Processes Enabling Better, Faster Insight Data Warehouse OLAP Cubes “ What if” analysis and reporting Agile Analytics “ Sand Boxes”, new theories on new data Data Mining Predictive analysis on “what is going to happen?” Geospatial New analytics on geocoded data Excel/ Access Reporting, individual analysis and models

92. Teradata Geospatial Solution: The Integrated Environment for Faster Analytics GIS Data Mart Teradata System Geographic Information Systems Approach Teradata In-database Approach BI and GIS reports, Tools and applications Geographic data Address coordinates GIS applications EDW IT Department BI reports, tools, and applications Before After IT Department

94. Superior In-Database Analytics and Processes Enabling Better, Faster Insight Data Warehouse OLAP Cubes “ What if” analysis and reporting Agile Analytics “ Sand Boxes”, new theories on new data Data Mining Predictive analysis on “what is going to happen?” Geospatial New analytics on geocoded data Excel/ Access Reporting, individual analysis and models

98. Elastic Mart Builder Simple, Self Service Provisioning Verify Data Table Name Integer Date Char Decimal Elastic Marts POC Sand box Virtual mart Enterprise Data Warehouse xyz Col3 PI Type 123 abc Sample Col2 Col1 CSV Upload File Upload Password Myfile.csv File name User Name Elastic Mart Builder Create UserName MySpecialID Password Perm space 500MB Import 1 2 3 4 5

99. Superior In-Database Analytics and Processes Enabling Better, Faster Insight Data Warehouse 20-40+% wasted moving data Data Warehouse OLAP Cubes “ What if” analysis and reporting Agile Analytics “ Sand Boxes”, new theories on new data Data Mining Predictive analysis on what is going to happen? Geospatial New analytics on geocoded data Excel/ Access Reporting, individual analysis and models

100. Superior In-Database Analytics and Processes Enabling Better, Faster Insight Data Warehouse OLAP Cubes “ What if” analysis and reporting Agile Analytics “ Sand Boxes”, new theories on new data Data Mining Predictive analysis on what is going to happen? Geospatial New analytics on geocoded data Excel/ Access Reporting, individual analysis and models

102. Teradata Leadership and Innovation The Best Database for Analytics Leverage unmatched performance, scalability, and manageability Architectural Flexibility Meet your requirements with any architecture, price point, and data model Optimized Decisioning Discover smarter insights faster using superior in-database and analytical processes Superior Operational Execution Drive faster front line actions with better, more relevant insights

104. Active Enterprise Intelligence™ An Obvious Trend: More Speed, More Users Days Seconds 1,000s to 1,000,000s of “Front Line” Operational Decisions 100s of Corporate “Knowledge Workers” Operational Intelligence Strategic Intelligence

106. Active Enterprise Intelligence™ An Obvious Trend: More Speed, More Users Days Seconds EDW Enterprise Integration SOA, BPMS, IDEs Portals/composite applications Mixed workload management Enterprise Data Warehouse BI Tools and reports Analysis and visualization Predictive Analytics Operational Intelligence Strategic Intelligence

107. Active Enterprise Intelligence™ in Retail Detecting Retail Fraud Associates query Teradata to quickly check if a return has already occurred on that receipt number. Also used by analysts to understand and prevent excessive returns. Solution Associates in returns department did not have historical POS receipt retrieval access to verify against previously “returned” receipts or to do returns without receipts. Problem Thieves make copies of cash register receipts, walk into the store, pick up merchandise, and return items for cash. Situation

111. Improved C redit D ecision -m aking P rocess After Scenario and Future S cenario Approval in 15 Minutes Customer Branch Call center Internet ATM External data providers Real time data gathering Automated scoring Automated pricing Automated special conditions Internal data sources/EDW Result Monitoring Data gathering and credit decision in 5 seconds today! Contract in 15 min. retail customers | 30 min. for corporate customers

115. STRATEGIC INTELLIGENCE Active Enterprise Intelligence™ INSIGHTS ACTION OPERATIONAL INTELLIGENCE Insights Into Action Results Intelligence Respond Assess Sense Plan Report Analyze Predict

116. Teradata Leadership and Innovation Staying Ahead of the Competition The Best Database for Analytics Leverage unmatched performance, scalability, and manageability Architectural Flexibility Meet your requirements with any architecture, price point, and data model Optimized Decisioning Discover smarter insights faster using superior in-database and analytical processes Superior Operational Execution Drive faster front line actions with better, more relevant insights

118. Teradata Business Messaging

121. Teradata Delivers Enterprise Agility INTELLIGENT POWERFUL BREAKTHROUGH

122. New Teradata Business Messaging Enterprise Agility Establish the most comprehensive and transparent view of the enterprise for smarter decision making. Cut through the complexities of business dimensions to execute strategies and drive results at any scale. Apply unmatched capabilities and expertise to foster game-changing innovation. Enhance Visibility Conquer Complexity Ignite Ingenuity

124. Enterprise Agility Examples Enhance Visibility Establish the most comprehensive and transparent view of the enterprise for smarter decision making. Connect data silos to eliminate information black holes Found millions in revenue by evaluating customer behavior AT&T Mobility migrated customers to more profitable plans based on analysis of their call detail records and location. Customers who roamed excessively were profiled by handset purchase and home address, and moved to better plans to protect profitability. Provide access to consistent and comprehensive information in a role-specific context Recovered 8% of sales lost to pricing discrepancies Haggen combines business intelligence solutions to monitor every aspect of the business from operations to inventory to promotions. Store and regional managers have access to transaction data within 15 minutes of occurrence and can respond quickly to standardize pricing. Strengthen customer and supplier relationships through dynamic information access Connected 30,000+ internal and external users to self-serve insight Norfolk Southern cut out time and labor from directly addressing the queries of power users on shipment schedule and delivery. Building a web-based “Report Wizard” enabled NS partners and employees to run more than 10,000 types of customized reports without waiting for NS to help. Dramatically increased productivity and cut cost.

125. Enterprise Agility Examples Conquer Complexity Cut through the complexities of business dimensions to execute strategies and drive results at any scale. Anticipate and act with speed and confidence as business conditions change. Increased operating income by $63M during a retail downturn JCPenney uses DCM to support advanced forecasting models to reduce inventory for items that are experiencing a decrease in demand. By aligning inventory with sales trends as they happen, JCP sells more merchandise at retail prices and minimizes unsold merchandise moving to clearance. Execute business initiatives system-atically to achieve optimal decision making at all levels of the enterprise. Reduced costs by $90 million through productivity initiatives Wesco is an electrical product distributor for with over 130,000 customers, 24,000 suppliers, 370 branches and eight distribution centers. Their solution brings together information from purchasing and inventory management systems, sales and marketing, pricing and discount management, and key historic multi-year data to cut costs and deliver profit to shareholders. Quickly answer any question across the entire value chain by integrating information from all parts of the business. Expedite policy writing to close 50% faster and more accurately Nationwide’s vision was to create an “authority source” for information and reporting to provide clarity, accuracy, and flexibility. The opportunity was to gain a single view of policy information, pricing, claims, billing, marketing and customer information. Results: products re-priced and re-rated within seconds, immediate information to agents, enabling faster writing and increased accuracy.

126. Enterprise Agility Examples Ignite Ingenuity Apply unmatched capabilities and expertise to foster game-changing innovation. Utilize a proven set of uniquely powerful and superior technologies. Transformed the loyalty program model into a profit and revenue center The AAdvantage program from American Airlines invented and defined rewards programs. Still the most successful on record, AAdvantage became a profit center, retention program, and a brand image enhancement. Teradata enabled innovations like balancing reward travel with paid seating, or diversifying mileage awards with outside partnerships. AAdvantage continues to extend to revenue opportunities such as Flex Awards: cash+miles purchasing. Develop sustainable advantages by partnering with an organization focused solely on enterprise analytics. Saved $1.62 billion in lost deposits, grew market share from 13% to 20% National Australia Bank, a top 50 global banking entity, developed a multi-channel relationship marketing strategy linking customer profile and behavior to event triggers. NAB reached response rates as high as 75%, 98% retention rate, and 88% referral rate within targeted segments and reduced media advertising by 75% because of the improved understanding of their customers. Leverage the knowledge and practices of an elite network of customers and partners. The Teradata Community is riveted on driving business innovation and learning Joining the Teradata community offers companies a unique opportunity to learn from the worlds most successful and innovative companies. From Amazon to Dell to Wal Mart, Teradata users are changing the shape of their industries and delivering breakthrough performance. From social networks to peer communities to the annual PARTNERS Conference the Teradata community is designing the future of business.