2. Table of Contents
• About the App
• Market Size Estimation
• Customer interactions
• Take aways from Client meetings
• Take aways from Customer interviews
• Results of the survey
• Take Aways from the survey
• Key Findings
• Conclusion
• References
3. About the App
Stuff Around Me is a web/mobile app which helps you
explore your surroundings online.
With this app you can find, discuss and share the best
deals, interesting places and events, subscribe to groups
and connect with people in your city/ neighbourhood.
What's more, you get to see live traffic updates of your city
too!
4. Market Size Estimation
The market size of our product is calculated based on the following:
• Total available market of social networking sites globally $6.98bn
• Indian users of social networking sites: market of $284Mn
• Target Market: Users of social networking sites aged between 18-34
yrs, in tier 1&2 cities = 18Mn users
• Growth rate projections for 2015: 175 Mn of indian users
• Growth rate projections for target market(18-34yrs): 52.5mn users
• Aim: 2 million users on the app by the end of 3 years
with a corresponding revenue of $ 2.89Million.
5. Customer interactions
1.
2. Lifestyle
3. Perfect women's arcade
4. Reliance Fresh
5. Goodluck bakery + 7 user interactions
All the customer meets were held at places in India
Online survey form to know what our potential users think.
• Link to the survey results: Spreadsheet Summary sheet
• 82 people answered the online survey.
6. Take aways from Client meetings
•
• While small businesses are game for such an app and to
pay for advertising.
• Although these small businesses have an online presence
(local online directories, google maps) the data is not
very well organised and opportunities for advertising
events and deals are limited. They would greatly benefit
from an app like this.
Malls and big business groups have an established user base and wouldn't spend on online
advertising.Just a facebook page and print media advertising works.
7. Take aways from Customer interviews
Majority of the potential consumers are interested to use such a
location based website/app.
•They would want integration with facebook, google for sign in
and import of contacts.
•They would want an incentive to add and rate content about
places, events and deals.
•They would like to use such a service if their friends are using it.
•They would like useful information with lesser spam.
•We also got a number of suggestions asking us to Gamify the
concept.
•Some of them were of the opinion that very similar services exist
already.
8. Results of the survey
Question: Would you like to get to know Question:How do you usually get to
about interesting places/events/groups/deals know about a new
in your city/neighborhood on your mobile or place/events/deals/groups that interest
through a website?' you?
Question: Will you be interested in socializing with your neighbors through an app?
9. Results of the survey
Question: How eager would you be to Question: How do you rate the user
share information about new experience in finding places/events on
events/deals/places/groups that you come existing location based services?
across to make it available to everyone?
Question: Would it be helpful to receive traffic updates of your city on internet/mobile
app?
10. Take Aways from the survey
· About 40% of the people surveyed would be very interested to try out
such a service.
With Almost an equal number of responses said “may be”.
· Majority of the people presently use offline sources to know about their
neighborhood. Hence, there is a lot of potential to provide a better
option to explore one’s surroundings.
· Majority of the people would be very interested to know about the traffic
updates of their cities.
· For many questions, a good number of people have given neutral
responses like may be.
11. Key Findings
• Some businesses like coffee shops, bakeries, pubs, restaurants
etc., are interested in listing their deals and events on our
website. Hence, deals and events listed by such businesses
could be charged. This would be an additional source of
revenue, which would be considered in the business model.
• Based on suggestions by users and mentors we are planning
to gamify our services.
• Since a lot of responses to the survey were neutral (maybe);
further changes to the business model will be incorporated
based on feedback of the fully functional website.
12. • Channelize more efforts to make the traffic updates page
more flushed out as it is a crowd favourite.
• Based on the results of the survey, the neighborhood
functionality was not well assimilated by the potential
customers; this functionality would be introduced in the
earlier versions and altered subsequently based on the user
feedback
13. Conclusion
Based on the face to face interviews and the user feedback
from the surveys, this idea is worth pursuing especially in
nascent markets like India
14. References
1. Social Networks Grow 23% Worldwide; India Sees Fastest Growth
2. Top 10 Social Networking Sites by Market Share of Visits
3. 1.43 billion will use a social networking site this year
4. Social Networking Market, 2011-2015
5. Facebook users in India grow by 84%
6. The Future of Facebook Is in India
