Is it possible to create buzz in FB without Astronomical budget? Which is a more successful FB page: a) hugh number of FANS | LIKES, but low engagement with them? b) lesser number of FANS | LIKES, but with an average of 3 to 5% engagement?

1. ©
Kumei(,
2014
All
rights
reserved.
Facebook Engagement, it is
Sustainable?

2. The story so far goes……
v 1 year ago, our engagement is higher than many big brands
v 12 months later, we’re still maintaining higher engagement
that many big companies
v Date: Jan’ 2014
By: Oncoffeemakers.com

3. By: Oncoffeemakers.com
About Oncoffeemakers.com
ü
A network of digital assets that
reaches 100,000 connections
daily
ü Website annual impressions of
more than 1 million
ü Feed subscribers of more than
30,000
ü Facebook community of more
than 183,000
ü F&B group on LinkedIn (the
biggest in Asia) of more than
10,000

4.
Our Customers
By: Oncoffeemakers.com

5. By: Oncoffeemakers.com
Our value add
ü We don't only help your brand
get "fans".
ü We help your brand make friends.
ü We help brands make friends with
their customers.
ü Capturing of Mind share before
Market Share
ü All our posts get high exposure!

6. By: Oncoffeemakers.com
How much buzz can we create?
Ø Social Media Marketing is about creating buzz and excitement about your
brand.
Ø In this deck, you have seen how we fare against some of the known
brands.
Ø Buzz is measure in terms of PTAT (people talking about this), this stats
measures how many of your fans/non-fans share, like and comment on
your post.
Ø The higher it is, the more buzz and excitement you generate for your brand.

7. By: Oncoffeemakers.com
Summary
² All the companies highlighted are pursuing different forms of
strategies,
² They have marketing budget,
² They have interesting contest,
² But we, OnCoffeeMakers created more buzz,
² We will do the same for you!

8. By: Oncoffeemakers.com
Oncoffeemakers.com buzz
Ø Oncoffeemakers.com: Fan : 207K | PTAT: 12 K (as of 15th Mar’ 14)

9. By: Oncoffeemakers.com
Ø Starbucks: Fan: 250K | PTAT: 3.9K (as of 15th Mar’ 2014)
Other Brand Buzz

10. By: Oncoffeemakers.com
Ø The Coffee Bean : Fan: 94K | PTAT: 3.5K (as of 15th Mar’ 14)

11. By: Oncoffeemakers.com
Ø RWS: Fan: 432K | PTAT: 5.8K (as of 15th Mar; 2014)
Other Brand Buzz

12. By: Oncoffeemakers.com
Ø Singtel: Fan: 261K | PTAT: 7.2K (as of 15th Mar’ 14)

13. By: Oncoffeemakers.com
We can make Social Media works for your business.
Contact us for more details:
e: teck@oncoffeemakers.com
m: +65 97396969
t: +65 68325682