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Tech Vest Web Selling Workshop 5 12 09
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Tech Vest Web Selling Workshop 5 12 09

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  • 1. E-Selling Workshop May 2009 TechVest
  • 2. Corporate Success Foundations Strategy Services Marketing Workshop Strategic Audit Managers Workshop Selling Process Selling Workshop TechVest Principals + Affiliates TechVest Ventures Long Term Investment Executive Services CEO Workshop
  • 3. E-SellingTopics
    • Legacy Systems
    • Parallel Web Systems and e-Sales
    • Incremental e-Selling Technologies
    • Incremental Advertising Campaigns
    • Project Management
    • Budgeting
    • Timelines
    • Action
  • 4. E-System Extensions
    • Legacy
    • System
    • Web Sales Module
    • Web Catalog
    • Accounting / Audit
    • Data Import
    • Data Export
    • Customer DBMS
    • Phone Sales
    • ACTIONS:
    • Manual Data Mining
    • Phone Sales Seminar
    • E-Selling
    • System (if any)
    • Web Catalog
    • Shopping Cart
    • Logfile Stats
    • provenance
    • destination
    • stickiness
    • Customization
    • data export
    • personalization
    • Manual Export
    • E-Mail E-Blasts
    • System Event Alerts
    • E-Sales Seminar
    • Incremental Web Selling
    • Constant Contact
    • Organic SEO keywords
    • Paid SEO adwords
    • 100 Partner Sites
    • Resellers
    • Synergy Affiliate
    • links & commissions
    • Promoters
    • Specials
    • 100 Feeder Sites
    • Internal Linked
    • Auction, eBay
    • Social Networking
    • Facebook, Linked In …
    • Twitter
    • Blog Site(s)
    • Digg
    • Incremental $20k
    • Budget
    • Incremental Advertising/PR
    • Strategic Audit
    • Market Strategy
    • Sales Strategy
    • E-Mail Marketing
    • Google Strategy
    • Message Strategy
    • Budget Strategy
    • Timing Strategy
    • Ad Strategy Adwords
    • Ad Tactical Plan
    • Financial ROI Plan
    • 4-month Project Mgr.
    • Incremental $100k
    • Budget
  • 5. E-Selling System
    • ACTIONS
    • Added Disciplines
    • Manual Data Mining
    • Phone Sales Seminar
    • E-Sales Seminar
    • Incremental $20k Budget
    • 2-month Project Mgr.
    • 100 Feeder Sites
    • 100 Partner Sites
    • Incremental $100k Budget
    • 4-month Project Mgr.
    • Outsource Development
    • Internet Advertising
    • Incremental $400k Budget
    • Full System Development
    • 12-month Project Mgr.
    New E-Selling System & Process OBJECTIVE Leverage all systems with internet selling for a trusted environment state-of-the-art Web-selling solution that supports the way the Company sells - direct, indirect and online IT Salespeople Partners Customers ROI RESULT Web-based Selling Channel Optimal IT and EIS
  • 6. E-Selling Transformation
    • ACTIONS
    • Added Disciplines
    • Manual Data Mining
    • Phone Sales Seminar
    • E-Sales Seminar
    • Incremental $20k Budget
    • 2-month Project Mgr.
    • 100 Feeder Sites
    • 100 Partner Sites
    • Incremental $100k Budget
    • 4-month Project Mgr.
    • Outsource Development
    • Internet Advertising
    • Incremental $400k Budget
    • Full System Development
    • 12-month Project Mgr.
    New E-Selling System & Process OBJECTIVE Leverage all systems with internet selling state-of-the-art Web-selling solution that supports the way the Company sells - direct, indirect and online IT Employees Partners Customers ROI RESULT Web-based Selling Channel Optimal IT and EIS
  • 7. Discussion
  • 8. Supply Strategy – Quantitative Profit Mining Clarify Services Clarify Product Clarify Position Ideas Images Value Added Divide Focus Multiply Pricing Policy Growth Execution Ability Added “ P2P” Profit Mining Clarify Execution Add
  • 9. E-Sales Success Building Blocks Sales Force Training Tele Sales Force Executive Sales Force Direct Sales Force Ideas & Plans Tele Sales Systems Customer Targeting Marketing Systems Customer Access Compelling Sales Success Performance Competitive Uncertainty
  • 10. Corporate Success Foundations Strategic Uncertainty Leadership Execution Refinement Production Ideas & Planning Marketing Access $$$ Sales Process Strategy Access $$$ Strategy Process Success Performance
  • 11. Corporate Success Foundations
  • 12. Sales Funnel Clusters Prospects Database Research Telesales Call or Web Positive e-Feedback Phone Conversation inPerson Extensions Positive Feedback Group Presentation Positive Feedback First Proposal Out Negotiation Verbal Agreement Contract Out Contract Agreement Order Forecast Build to Inventory Order Booking Product Shipment Acceptance A/R Cash Collection Warranty Reserve End Warranty Customers 0 30 60 90 120 150 180 210 240 270 300 330 360 390 X Y Z Lead Generation

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