Personal Information
Organization / Workplace
Watford, Herts United Kingdom
Occupation
International Marketer, IoT Innovator, Author & Presenter
Industry
Advertising / Marketing / PR
Website
www.jack-marketing.com
About
I am a highly motivated multilingual, global C-level marketing leader who has succeeded in a number of sectors, for global businesses, in both B2B & B2C, & in both traditional & digital marketing in over 30 years. I have regularly written in the national, trade & marketing press, as well as numerous books to help marketers.
I have a unique knowledge of crossing web & mobile digital channels, traditional marketing & convergence environments, I worked with shoestring to multi-million dollar budgets, driving conversion rates & optimising marketing activities.
Tags
crm
trust lifecycle
trust
marketing
trust value chain
marketing communications
cim
ethics
internet of things
internet
data management
privacy
trust cycle
trusted brands
connected devices
iot
security
customer retention
minority report
research
family history
genealogy
customer centric
segmentation
data collection
morals
analytics
seo
sem
opt-in
data privacy
integrated marketing
traffic generation
websites
search engines
customer relationships
idm
e-marketing
ethical swot
ethical marketing
local history
book
amersham on the hill
amersham
trustworthiness
customer satisfaction
continous improvement
added value
advocacy
entrepreneurship
small business
startup
business model
startups
entrepreneur
internet of useless things
connected house
klugtech
hacking
domestic
smart home
technology
cars
automobiles
transport
vas
wearables
last metre
mobile networks
database management
safe harbour
encryption
security management
ambient intelligence
swiss banking
biometrics
ioe
databases
internet of everything
creative
careers
marketing management
get a job in marketing
recruitment
marketing career
performance management
web acceleration
web content
website performance
performance de site internet
vitesse
l'accélération de contenu
webbeschleunigung
digitalen marketing
content beschleunigung
downloads
webseite
web
video marketing
cdn
acceleration
content delivery networks
publishing
book publishing
writing
marketing mix
marketing plan
marketing expert
business justification
business case
checklist
justification key
keyword
mobile phone
wap
phone menus
sms
texting
address book
mobile phone safety
legal framework
o2
sales configurator
early adopter
information
data
international
trust privacy
start-ups
financing
business plans
grants
family tree
census
loyalty
trust in marketing
competitive advantage
friendship
trust in account management
propensity modelling
value for money
mobile
data mining
customer lifetime value
customer aquisition
relationships
communications
brand identity
reputation
customer acquisition
csr
adwords
trustrank
call to action
pagerank
ppc
digital marketing
relationship marketing
e-business
demographics
drive revenue
who is your customer
ecrm
ethical customer management
ethical account management
key account management
market entry
internet business tool
onlein marketing
ecommerce
web statistics
web plan
marketing promotions
sme
spam
statistics
bournemouth university
ba international marketing management
work placement
e-branding
data protection
privacy ethics
exploitation
relationship management
See more
Presentations
(36)Documents
(4)Likes
(2)Is the Smart Home fit for purpose?
Thom. Poole
•
8 years ago
Getting Recruited into Marketing Roles
Thom. Poole
•
9 years ago
Personal Information
Organization / Workplace
Watford, Herts United Kingdom
Occupation
International Marketer, IoT Innovator, Author & Presenter
Industry
Advertising / Marketing / PR
Website
www.jack-marketing.com
About
I am a highly motivated multilingual, global C-level marketing leader who has succeeded in a number of sectors, for global businesses, in both B2B & B2C, & in both traditional & digital marketing in over 30 years. I have regularly written in the national, trade & marketing press, as well as numerous books to help marketers.
I have a unique knowledge of crossing web & mobile digital channels, traditional marketing & convergence environments, I worked with shoestring to multi-million dollar budgets, driving conversion rates & optimising marketing activities.
Tags
crm
trust lifecycle
trust
marketing
trust value chain
marketing communications
cim
ethics
internet of things
internet
data management
privacy
trust cycle
trusted brands
connected devices
iot
security
customer retention
minority report
research
family history
genealogy
customer centric
segmentation
data collection
morals
analytics
seo
sem
opt-in
data privacy
integrated marketing
traffic generation
websites
search engines
customer relationships
idm
e-marketing
ethical swot
ethical marketing
local history
book
amersham on the hill
amersham
trustworthiness
customer satisfaction
continous improvement
added value
advocacy
entrepreneurship
small business
startup
business model
startups
entrepreneur
internet of useless things
connected house
klugtech
hacking
domestic
smart home
technology
cars
automobiles
transport
vas
wearables
last metre
mobile networks
database management
safe harbour
encryption
security management
ambient intelligence
swiss banking
biometrics
ioe
databases
internet of everything
creative
careers
marketing management
get a job in marketing
recruitment
marketing career
performance management
web acceleration
web content
website performance
performance de site internet
vitesse
l'accélération de contenu
webbeschleunigung
digitalen marketing
content beschleunigung
downloads
webseite
web
video marketing
cdn
acceleration
content delivery networks
publishing
book publishing
writing
marketing mix
marketing plan
marketing expert
business justification
business case
checklist
justification key
keyword
mobile phone
wap
phone menus
sms
texting
address book
mobile phone safety
legal framework
o2
sales configurator
early adopter
information
data
international
trust privacy
start-ups
financing
business plans
grants
family tree
census
loyalty
trust in marketing
competitive advantage
friendship
trust in account management
propensity modelling
value for money
mobile
data mining
customer lifetime value
customer aquisition
relationships
communications
brand identity
reputation
customer acquisition
csr
adwords
trustrank
call to action
pagerank
ppc
digital marketing
relationship marketing
e-business
demographics
drive revenue
who is your customer
ecrm
ethical customer management
ethical account management
key account management
market entry
internet business tool
onlein marketing
ecommerce
web statistics
web plan
marketing promotions
sme
spam
statistics
bournemouth university
ba international marketing management
work placement
e-branding
data protection
privacy ethics
exploitation
relationship management
See more