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Sound cloud
 

Sound cloud

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    Sound cloud Sound cloud Presentation Transcript

    • THE LEADING SOCIAL SOUND PLATFORM
    • WIDGETS AND 3RD PARTY INTEGRATIONS
    • Andy Carvell PMM: MobileFocus = Mobile Growth!
    • ‘THREE PILLARS’ Insights Manager (undersanding) PM PMM (experience) (adoption)
    • Insight: Cohort Engagement % CohortDay 0 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11
    • Mobile Marketing Stack Paid Channels (Ad Networks, Partnerships VIRAL IAcquisition Cross-Sell App Stores Widgets (inc. carriers & (invites, shares/ n SMS, Search, OEMS) integrations) RichMedia, FB t +Twitter) e r PUSH / Email Native n Retention Onboarding activity Gamifcation? Re-Activation a Messaging? notifications t i o In-App Conversion nMonetisation Purchases, Paid Carrier Billing Optimisation a Apps l Insight WORLD CLASS ANALYTICS
    • 2x dedicated mobile design 1x full time QA Internal & External betas Devs: 3x iOS 3x Android 2x HTML5
    • Mobile Dev @ SoundCloudMobile = core competencyX-Training iOS - Android Focus on users, not platforms!
    • CHALLENGES IN MOVING TO ‘MOBILE FIRST’ ATTITUDE
    • ANALYTICSNOTIFICATIONS API
    • Andy Carvell Product Marketing Manager: Mobile soundcloud.com/acarvell andy@soundcloud.com WE ARE HIRING!www.soundcloud.com/jobs