Presentation designed to pitch potential partnership/advertising opportunities to Clif Bar, from the perspective of the CBS Sports Network.

1. “The 24-Hour Home of CBS Sports”
By: Tim Doehler
Source: http://www.cbssportsnetwork.com/adsales#

2. Who We Are:
• http://www.cbssportsnetwork.com/adsales#

3. Network Overview
• 30 men’s & women’s sports
• 340+ live games
• Over 2200 hours of live programming
• Over 48 million subscribers
• Live Studio Shows
Source: http://www.cbssportsnetwork.com/adsales#

4. Viewer Profile
Demographics Composition
• Mean Age: 45.9
• 77% Male/23% Female
• 48% of viewers are men 18-49
• Mean Household Income:
$86,923
• 59% of viewers believe TV
advertising provides them with
useful information about new
products and services
• Viewers are 12% more likely to
be the first of their friends to try
new products
• Viewers watch an average of
62.8 hours of cable television
per week; 21.3 hours above the
national average
Source: http://www.cbssportsnetwork.com/adsales#
Source:http://www.cbssportsnetwork.com/sites/default/files/pdf/adsales/network_research.pdf

5. Distribution Growth
Source: http://www.cbssportsnetwork.com/adsales#

6. Network Availability Across the U.S.
• Currently available to 99 million homes nationwide
• Equal or better distribution than ESPNU, NFL Network, MLB
Network, NBA TV in 26 of 30 top markets as of 2012
Source: http://www.cbssportsnetwork.com/adsales#

7. CBS Sports Network &Clif Bar
• Those who watch CBS Sports Network are 31 % more
likely to eat Clif Bars than the general population
• Those who visit CBSSports.com are 86% more likely to
eat Clif Bars than than the general population
• MRI+ projects that 660,000 people who watch CBS
Sports have used, or will use Clif Bars
Source: MRI+ Study-Fall 2011 Product Candy/Sweets/Snacks
Nutrition/Energy Bars used Last 6 Months-Clif Bar-Base: Adults 18+

8. The Competition
• CBS Sports: 660,000
• NBC Sports: 633,000
• Fox Sports: 558,000
• ESPNU: 262,000
• MLB Network: 438,000
• NFL Network: 654,000
• NBA TV: 230,000
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
•The projected number of Clif Bar users for the following cable networks:
Source: MRI+ Study-Fall 2011 Product Candy/Sweets/Snacks
Nutrition/Energy Bars used Last 6 Months-Clif Bar-Base: Adults 18+

9. Partnership Opportunity
• “Count On Clif” Fantasy Football Players of the Week

10. Questions…?