1. I n t r od u c i n g t h e N ok e r o N 2 0 0
A Brighter, Longer L a sting sol ar light bulb
www.NOKERO.com
2. On June 10, 2010, we announced
the world’s first solar light bulb
On November 16, 2010, we announce
the next-generation Nokero:
Introducing the N200
www.nokero.com
3. Media contact: For more visit:
Tom Boyd www.nokero.com
US Toll Free (800) 991-1950 x1
US number (303) 991-9871 x1
Hong Kong (852) 3050 9119 x1
tom@nokero.com
NOKERO INTRODUCES N200, A BRIGHTER,
LONGER LASTING SOLAR LIGHT BULB
- Interview opportunity: Nokero founder Steve Katsaros
- High-res video, images available at www.nokero.com/mediadownloads
- Test bulbs in use in Pakistan, Iraq, and Kenya
Hong Kong/Denver, (Nov. 16, 2010) — Nokero International Ltd, manufacturer of the
world's only solar light bulb, today launched a brand new product to join its ground-breaking
N100 bulb.
Dubbed the Nokero N200, the new light bulb is more than 60 percent brighter than the N100,
lasts 6-plus hours on one-day's charge, and is affordable to billions of people worldwide who
live without reliable access to electricity.
“Nokero stands for No Kerosene, and the N200 will strengthen our effort to end the danger-
ous and polluting practice of burning kerosene for light,” said Nokero founder and social
entrepreneur Steve Katsaros, who designed the N100 in January and the N200 in August.
More than one million people die each year in fuel-based lighting fires, and an additional 1.6
million are estimated to die from indoor air pollution.
“In this day and age, there’s no reason that should happen,” Katsaros said. “We have the tech-
nology and know-how to solve this problem.”
The Nokero N200 is already being used in Pakistan,
N200 Components
where flood victims say it makes their refugee camps
safer at night (see www.nokero.com). The bulb is also One polycrystalline solar cell
being used in an orphanage in Kenya, where children Four (4) LEDs
can study by its bright light at night, and no longer One(1) AA-sized, 1.2 V, 1000mAh,
have to fear burn injuries, or a sudden outbreak of fire replaceable, recyclable Ni-MH battery
as they sleep. The bulb will soon arrive in Iraq, where Frosted globe (can be branded with
organization’s logo)
it will help people in the war-torn country avoid the Stainless steel hanging material
high cost of running diesel generators for light at Chrome plated spring steel loop ma-
night. terial
Safety hook for hanging
Nokero International Ltd received worldwide attention Dimensions: 8.5cm long, 7.3cm wide,
17cm high
with the release of the Nokero N100, the world’s first Weight: 85g
solar light bulb, on June 10, 2010. The company has Daily operation time on low setting: 6
already produced more than 50,000 of the very popu- plus hours
lar N100s, and will continue to sell the light at a lower Daily operation time on hi (Turbo-
Task) setting: 2.5 hours
price point than the N200.
Operating temperature: -20⁰C – 55⁰C
(continued on next page)
4. (continued from previous page)
About the N200
The Nokero N200 brings an elegant new design to the company’s product line. It features
much of the same solar/LED technology as the N100, but its single, adjustable solar panel can
draw more power from the sun each day, providing more light at night.
Charge by day, use by night
The Nokero N200 collects sunlight during the day to charge a battery (included), and can
be turned on in darkness or at night for light.
Auto-off feature
The Nokero automatically turns off in bright light to save charge.
Turbo-task mode
The N200 features a multi-switch which can be set to hi (“Turbo-Task”), low, or off. On
its low setting the bulb can last six or more hours on one day’s charge and is the same
brightness as the N100. In “Turbo-Task” mode, the bulb is more than 60 percent brighter
than the N100 and lasts 2.5 hours on one-day’s charge. The bulb can also be switched off
at night or in darkness as needed.
Pivot toward the sun for charging, pivot for light at night
The N200 has a convenient “pivot” feature, allowing users to swivel the solar panel to-
ward the sun to maximize charge capability. The bulb can be swiveled at night to point
light in a needed direction and can be hung or laid on its side.
Rainproof and impact resistant
Like the N100, the N200 is rainproof and durable so it can withstand outdoor use in harsh
conditions.
The best value on the market
The Nokero N200 represents the best lumens-per-dollar value for lights of its kind.
Direct media inquiries to: Direct dealer/distributor inquiries to:
Tom Boyd Evan Husney
US Toll Free (800) 991-1950 x1 US Toll Free (800) 991-1950 x2
US number (303) 991-9871 x1 US number (303) 991-9871 x2
Hong Kong (852) 3050 9119 x1 Hong Kong (852) 3050 9119 x2
evan@nokero.com
Additional Story ideas for members of the media
-Nokero founder Steve Katsaros traveled to Pakistan to help deliver hundreds of bulbs to flood victims in
Pakistan.
-Nokero has donated bulbs to an orphanage in Kenya, an orphanage in Uganda, and a clinic in east Africa.
-Project C.U.R.E. and Nokero have partnered for buy/give program that will use PC’s distribution network
to help bring bulbs to those in need via the C.U.R.E. Kit for Kids initiative.
-Nokero has partnered with Shoulder-to-Shoulder to help microfinance a young entrepreneurs initiative in
Nepal and Bolivia.
For high-res video and images please visit www.nokero.com/mediadownloads
Username: media
Password: 123media123
5. Boys can study even on dark, rainy days at the Project Thrive orphanage in Kissii, Kenya. They are among
thousands whose lives have already been touched by the magic of Nokero solar light.
Nokero and worldwide kerosene use
Kerosene use
A quarter of humanity still obtains illumina‐
tion via fuel‐based lighting, usually Kerosene
or “Kero”.
Usage is expected to shrink only slightly by
2030 (from 1.6 billion in 2006 to 1.3 billion
in 2030), and is on the rise in Sub‐Saharan
Africa.
Fuel lighting is widespread in well over 100
countries.
Typical kerosene users burn their lamps for Typical kerosene lamps are dangerous, polluting,
1.5 hours a night and provide inferior light.
The Nokero N100 lasts about 2 hours a night
on one day’s charge.
The Nokero N200 lasts 6‐plus hours a night on one day’s charge.
Economics:
The average user spends 5% of their income on lighting fuel.
Off‐grid lighting users spend $40 billion per year (about 20% of all global lighting expenditures)
yet receive only 0.1% of total lighting services.
Nokero pays for itself within weeks or months when replacing a kerosene lamp.
Recent market research has shown these users’ willingness to pay $6‐$15 for solar LED products.
6. Nokero and worldwide kerosene use (cont.)
Better light creates
improved study conditions,
leading to a better overall
economy for the host
nation. (One report stated
that study time of students
rose from 1.47 hours to
2.71 hours per day, with a
positive effect on school
performance, when using
LED lighting rather than fuel
lamp lighting).
Off‐grid businesses rank
“improved lighting” highest
among a set of improve‐
ments desired for their
premises.
Those who buy a product
take more care of it than
those who are given a
product.
Traditional solar home
systems cost $300 or more
and require installation.
Typical “hurricane” lanterns
cost about $5US in most
regions.
Battery‐powered LED flash‐
lights are available in some
areas for about $5, but
87% of users had problems
A homemade kerosene lamp
within 6 months.
provides inexpensive light, but
it can also be dangerous and
Health: polluting (above).
Inhalation of fumes from fuel A typical kerosene injury
lamps can be equivalent to (right).
smoking 40 cigarettes a day.
Exposure to single‐wick
lamps exposes user to 10 times more particulate matter
(PM) than ambient health guidelines.
More than 1 million people per year die in fires started by fuel‐lamps and lighting materials.
Indoor air pollution is responsible for the death of 1.6 million people every year—that’s one
death every 20 seconds.
Long‐term inhalation of hydrocarbons, including kerosene fumes, results in central
nervous system damage, including loss of cognitive functions, gait disturbances, and loss
of coordination.
Other health risks include burns, complications from fires or explosions, child poisoning
because of inadvertent consumption, exposure to unburned fuel, and compromised ‘visual
health’ because of sub‐standard luminance levels.
7. Nokero and worldwide kerosene use (cont.)
Environment:
1.3 million barrels of oil per day consumed by fuel lighting.
190 million tons of carbon dioxide released into atmosphere.
This is the equivalent of 30m cars.
Other fuels:
Kerosene is not the only fuel used for light.
More than 7% of households in Tanzania burn wood for light.
20% of homes in Ethiopia burn biofuels (non‐kerosene) for light.
Nokero performance:
A typical kerosene lamp emits about 10 lumens of light. The Nokero N100
emits about this much light, and Nokero N200 emits more.
Nokero is made in a high‐quality factory, has its CE certification, and is built
to last 5+years when properly cared for.
Nokero’s battery lasts 2‐3 years, and is replaceable for about $1 US.
Nokero is bulb‐shaped, so it’s easy to identify what it is and how it works.
Kerosene facts and information are sourced from:
Emedicine.com; Hydrocarbon inhalation injury; http://emedicine.medscape.com/article/1005903‐overview.
The Lumina Project: http://light.lbl.gov/light.html
Nokero users in Pakistan say they haven’t bought candles since the arrival of their bulbs, saving money and providing
a safer form of light.
8. More about nokero solar light bulbs
What are the Nokero N100 and N200
The world’s only bulb‐shaped solar lights (IP).
Nokero stands for No Kerosene, and the bulbs are
meant to replace kerosene lanterns still used by a
quarter of the world’s population.
Nokero lights are a complete solar collection, storage,
and light output system in one portable bulb.
Their unique design makes them instantly
recognizable as lights anywhere in the world.
Their use requires no training or installation.
They are rainproof and durable.
Their batteries will last 2‐3 years, then can be
replaced for ≈ $1US.
The bulbs can last 5+ years if well cared for.
They can be carried on the person or hung outside Nokero N100 package contents (above) and
Nokero N200 and contents (below)
to charge during the daytime.
Nokero history and company information:
Founded by Steve Katsaros on June 10, 2010.
Sold more than 40,000 bulbs to 50+ nations.
Experienced less‐than 1% failure rate.
Is expanding product line to develop lasting,
sustainable business.
Present projects:
Field tested in more than 10 countries with positive
results.
Donated bulbs, for humanitarian use, have arrived or on way to: Pakistan,
Uganda, Haiti, Togo, Rwanda, Kenya, Nigeria, Liberia, India, Philippines, Nicaragua, Chile/
Argentina, South Africa, Indonesia, Mexico, Greece, Native American reservations,
and elsewhere.
Nokero has partnered with Project C.U.R.E. to launch buy/give initiative.
Nokero has partnered with Shoulder‐to‐Shoulder to help microfinance a young entrepreneurs
initiative in Nepal and Bolivia.
10. About our staff
Denver, Colorado
Mr. Stephen Katsaros ‐ Founder
Nokero inventor Stephen Katsaros' career is centered around innovation, ranging
from product development to intellectual property. These activities have en‐
abled Stephen to license various inventions to multiple companies. Stephen prac‐
ticed patent law for 10 years. He has a Bachelors of Science Mechanical Engineering
(BSME) from Purdue University and was a non‐degree seeking student at the Bard
Mr. Tom Boyd
Tom Boyd is Nokero’s media guru. He came to Nokero after a career in journalism and
online news development. He covered the 2006 and 2010 Olympic Winter Games,
and wrote outdoor and travel for regional and national publications including the
Denver Post, the Rocky Mountain News, 5280 Magazine, Ski, Skiing, and Paddler
Magazines among others. He has traveled extensively and written from locations
around the world, and is inspired by the idea of bringing light to people who need it
Mr. Evan Husney
Evan Husney is the Company’s General Counsel and is also responsible for business
development, large orders and the Nokero Dealer Network. Evan has worked in the
legal field, both in large firms and as in‐house counsel to growing businesses for 14
years. He earned his J.D./M.B.A. from the University of Colorado at Boulder and a
Bachelor of Science degree from Emory University.
Hong Kong
Nokero’s Hong Kong office helps the company capitalize on the city’s
global reach, geographic location, and expertise in manufacturing and
shipping. Nokero has partnered with Jimmy and Terry Wan, KC Li, and
Henry Hsu of XammaX Int.
XammaX and Nokero’s best‐practice product development, quality
assurance and procurement allow us to deliver the world's only solar
powered light bulb at a quality and price point that can not be met by
traditional manufacturers/distributors.
