2. 1
Clean it up.
Some homes have better chances of selling at a better price if they are shown at the right
time of the year. For example a home with a pool will show and sell better during the hot
summer months, when it can be fully appreciated. Always sell based on supply and
demand: When there are more buyers than homes for sale (sellers market), sellers are
able to obtain better prices and terms; when there are more homes for sale than there are
buyers, sellers may have to reduce their prices and perhaps make other concessions in
order to sell their home. Also, keep in mind that it is easier to sell in a low interest rate
environment when more buyers can qualify for a home loan.
3. 2
Make it nice, spacious and bright.
Some homes have better chances of selling at a better price if they are shown at the right
time of the year. For example a home with a pool will show and sell better during the hot
summer months, when it can be fully appreciated. Always sell based on supply and
demand: When there are more buyers than homes for sale (sellers market), sellers are
able to obtain better prices and terms; when there are more homes for sale than there are
buyers, sellers may have to reduce their prices and perhaps make other concessions in
order to sell their home. Also, keep in mind that it is easier to sell in a low interest rate
environment when more buyers can qualify for a home loan.
4. 3
Appeal to all of the senses.
Make sure your home is free of offensive odors, and use room fresheners to create
pleasant aromas. Nothing turns off a buyer more than odors. Good aromas include fresh
baked breads and cookies. A trick that works well is to place a few drops of vanilla on
aluminum foil and place it in a low temperature oven. Turn on soft music and turn the
TV off.
5. 4
Stay out.
When prospective buyers are viewing your home, give them the privacy to discuss your
home freely among themselves. They need to feel at home in your home. I have seen
many beautiful homes that could’ve sold quick stay longer in the market because of a
“chatty owner.” Also a fast way to lose a buyer is to make them feel as if they are
intruding--interrupting your dinner, your ballgame, or whatever. So, take a walk or visit a
neighbor while the buyers are touring your home.
6. 5
Proper exposure to buyers.
It is true that the more potential buyers that tour your home, the greater the chance that
you will obtain top dollar for your home. Be certain that the Marketing Plan for your home
includes plenty of advertising and marketing, make sure that your property is being
marketed locally and worldwide on the Internet, using multi-media methods, virtual tours,
as well as professional flyers and brochures, professional “for sale” signs, and hold open
houses for agents and the public. Suggestion: List your home with a top real estate
professional who is experienced in all these methods!
7. 6
Time your sale!
Some homes have better chances of selling at a better price if they are shown at the right
time of the year. For example a home with a pool will show and sell better during the hot
summer months, when it can be fully appreciated. Always sell based on supply and
demand: When there are more buyers than homes for sale (sellers market), sellers are
able to obtain better prices and terms; when there are more homes for sale than there are
buyers, sellers may have to reduce their prices and perhaps make other concessions in
order to sell their home. Also, keep in mind that it is easier to sell in a low interest rate
environment when more buyers can qualify for a home loan.
8. 7
Don’t let your listing get stale!
Be sure your home doesn’t stay on the market too long. If your home has not sold in a
reasonable period of time, call your real estate agent and analyze together why the home
has not been sold yet, review the marketing plan and price. It may be wise to take it off
the market and try again later. A house that stays on the market too long will go “stale”,
and stale listings generally sell for a lower price!
9. 8
Price it Right!
DON’T UNDERPRICE, BUT DON’T OVERPRICE IT EITHER. If you can back up your
price with recent comparable sale prices for similar homes, then you need not reduce
your asking price. You can negotiate from a position of strength, knowing that another
buyer will be willing to pay such a fair price. You may even end up with multiple offers,
thus creating a bidding war. Remember, overpriced homes scare away both agents and
buyers. A good way to have an idea if your home is overpriced, is by asking real estate
agents that had shown or previewed your home their opinion.
10. 9
Disclose.
Is the time for the seller to beware! It is the law to disclose, accurately and completely,
everything about your home!
11. 10
Hire a top professional agent.
One who enjoys a sound reputation and good credentials; that will develop a Marketing
Plan and a Plan of Action for selling your home; and who has the staff to carry out such
plans to a successful conclusion. Be sure your agent is a strong negotiator and will close
your transaction without compromising the seller’s position in order to obtain a
commission.
12. THANK YOU.
Prepared by: Anthony Tam Licensed Real Estate Salesperson T. 917-671-6717 atam@exitkingdomrealty.biz