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CINETIK  S.R.O. August 2003
THE OPPORTUNITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Important notice This document is confidential and is made available strictly on the understanding that its contents will not be disclosed or discussed with any third parties except for the professional advisors of the addressee of this document. The recipient will keep this document and all information supplied or given to it or its advisors and/or agents safe and secure in order to prevent any unauthorized access to it. This document and all the above mentioned information is proprietary to Cinetik s.r.o. and the recipient has no right to it except those explicitly stated in this notice. The recipient will use this document and all information supplied only in connection with the proposed transaction.
INDEX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXECUTIVE SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE CONCEPT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Simple and convenient selection ,[object Object],[object Object],[object Object],[object Object],[object Object]
Instant recommendations ,[object Object],[object Object]
Simple and convenient delivery ,[object Object],[object Object],[object Object]
The vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE VISION CINETIK is a digital entertainment distribution company that provides a unique channel for entertainment producers
THE MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market size: Scenario I. ,[object Object],[object Object],[object Object]
Market size: Scenario II. ,[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer segmentation ,[object Object],[object Object],[object Object]
THE CURRENT STATUS ,[object Object],[object Object],[object Object],[object Object]
Subscriber behavior
THE PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fulfillment and Inventory purchase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE FINANCIALS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Projections
Cost sensitivity: subscribers and rentals
Planned allocation of raised funds ,[object Object],[object Object],[object Object],[object Object]
Preliminary marketing budget (2004) ,[object Object],[object Object]
THE NEXT STEPS ,[object Object],[object Object]
Further growth: other CEE markets ,[object Object],[object Object],[object Object],[object Object]
Contacts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
appendix i: The people ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
appendix ii: Leisure industry in the USA
appendix iii: Subscription plans - price comparison
appendix iv: Netflix cost structure
appendix v: Selected articles – Wal-Mart
appendix vi: Selected articles – Cinetik, Chip
appendix vii: Selected articles – Cinetik, Lidove noviny

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Cinetik 2003 business plan

  • 1. CINETIK S.R.O. August 2003
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  • 3. Important notice This document is confidential and is made available strictly on the understanding that its contents will not be disclosed or discussed with any third parties except for the professional advisors of the addressee of this document. The recipient will keep this document and all information supplied or given to it or its advisors and/or agents safe and secure in order to prevent any unauthorized access to it. This document and all the above mentioned information is proprietary to Cinetik s.r.o. and the recipient has no right to it except those explicitly stated in this notice. The recipient will use this document and all information supplied only in connection with the proposed transaction.
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  • 32. appendix ii: Leisure industry in the USA
  • 33. appendix iii: Subscription plans - price comparison
  • 34. appendix iv: Netflix cost structure
  • 35. appendix v: Selected articles – Wal-Mart
  • 36. appendix vi: Selected articles – Cinetik, Chip
  • 37. appendix vii: Selected articles – Cinetik, Lidove noviny