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Green Guerilla(www.guerillaverde.ro ) is part of a bigger concept, generically called BETI (Better Education Through Innovation), which aims to aid educating tomorrowâ€™s generation with the help of movies.
Green Guerilla is the first educational movie caravan with an environmental message, initiated by Media Image Factory â€“ a communication agency specialized in developing social and cultural projects.
Why: to determine youth to have initiatives for protecting the environment. The invitation to take part in ecological movie viewings offered by the organizers is the starting point of this endeavor.
How: each viewing is accompanied by discussions with representatives from local and national environmental NGOs, who will encourage the youth to have an environmentally friendly behavior and to volunteer.
Where: in schools, high-schools and universities, in cinema halls or improvised halls. The access is free of charge.