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2. Five Ways to
Increase
Conversion on
Your Website

3. In hopes of maximizing conversions,
many website owners fixate on driving
large volumes of traffic to their
website. While having plenty of traffic
is important, it can often be more
beneficial to simply tweak the website
itself.

4. By understanding how to more
effectively appeal to potential
customers and making their
experience easier, you should be able
increase conversions and increase
earnings as a result. With that being
said, let’s discuss five ways to
increase conversions on your website

5. Optimize your website’s
functionality and navigability.
No matter how great your products
and content are, it doesn’t do you
much good if your website is ugly and
difficult for users to navigate.

6. That’s why it’s so important to have a
layout that is intuitive and allows
customers to quickly find what they are
looking for. Nothing will turn customers
off quicker than getting overwhelmed
by a surplus of information and
searching aimlessly through a sea of
products for the one product they
want.

7. Consequently, you should set up your
website so that it has a clean look and
all your products are conveniently
organized for customers to find them.
Basically, it’s your job to make it so
customers have to jump through the
least amount of hurdles to buy a
product.

8. Ensuring that your website looks
professional, is aesthetically pleasing
and simple to navigate should increase
conversion rates.

9. Achieve a level of trust and
rapport with potential
customers.
With so many scam artists and
charlatans online, many people are
skeptical of making purchases via the
Internet. As a result, it should be one
of your top priorities to quickly
establish as much trust as possible.

10. This can be accomplished in a variety
of ways including the addition of some
basic contact information. For
example, you should include
information like the address of your
business; a telephone number and a
contact box so that customers can
reach you.

11. Adding an “about us” page with pictures
is also helpful and can help customers to
view you as human beings rather than a
corporation. Placing some real life
testimonials from previous customers
can also get many customers over the
buying hump.

12. Along with this, you should have a
privacy policy in place and a clear
explanation of your shipping
procedures. If possible, you should also
have a clearly defined return policy in
case customers aren’t happy with their
products.

13. All of these things should give you the
appearance of professionalism and
reduce the skepticism of many
potential customers.

14. Have as many payment options
as possible
This is something that many websites
overlook and ends up costing them
money. For example, you should give
customers the option of at least paying
with debit card, credit card and PayPal.

15. If possible, you should also have the
option of paying with traditional paper
checks. You may even want to consider
giving customers the option of “buying
now and paying later” which can be
done through third party sites. Doing
so should make your customer’s lives
easier and make the buying process
hassle free.

16. Harness the power of the
call to action
In many cases, customers who are on
the fence about making a purchase can
be persuaded to do so simply by asking
them to do so. In fact, many tests have
been conducted and it’s been proven
time and time again that conversion
rates increase with a call to action.

17. This doesn’t mean that you should act
overly pushy and annoying; it just
means that giving customers a clearly
defined request to make a purchase
should increase conversions. Testing
here is very important to determine
which call to action brings the best
result. Using a product such Google
Optimizer can allow you to easily test
this and other areas of your site.

18. Include special offers
whenever you can
Almost everyone likes getting a
bargain, so it’s important to utilize
special offers or money saving deals
when possible. For example, you could
offer reduced or free shipping and
handling, discounts on bundle
packages or buy one get one free.

19. This should make customers and
especially bargain hunters feel like
they’re getting more bang for their
buck with your website when
compared with others.
Consequently, this helps your website
stand out from competitors and is
likely to maximize conversions.