We believe that Salesforce has already made a good pitch with the market by consolidating these individual features into one big component so that the marketers are saved from investing with different vendors for each of these. The edge factor for Salesforce is easily the recent acquisition of the marketing platform ExactTarget and its top-notch social products like Radian6 and Buddy Media. With a slightly delayed foray into the digital marketing arena, Salesforce needs a bit of catching up to do in terms of consolidating its premium products into one whole formidable one. That achieved, it certainly becomes a strong contender to wear the crown in the area of digital marketing. For any help on your Salesforce projects feel free to write to jghosh@suyati.com Access the blog at: http://suyati.com/is-the-salesforce-marketing-cloud-all-set-to-wear-the-digital-marketing-crown/

1. Is the Salesforce Marketing Cloud all set to wear the
Digital Marketing crown?

2. It’s all DIGITAL
Digital marketing is all about catching your customer at the right time, predicting his
subsequent moves as accurately as possible, and presenting your product and
content in a relevant and timely manner to ensure the journey from “view product”
to “buy product” is completed in the shortest and best possible manner, for the
marketer as well as the customer.
The Salesforce Marketing Cloud (SMC) signals the future of digital marketing through
its Predictive Decision features.

3. Let us look into some of the Cloud features to
understand exactly how Salesforce attempts
to capture the digital market for the
marketer’s business

4. The Journey Builder
feature in Salesforce
maps the customer’s
journey with the brand
by providing the
marketer a 360 degree
view of the customer on
a 1:1 basis across all
channels. It lets you
create a personalized
experience for your
customer by providing
the right information at
the right time and also
leverage this data in real
time.
Mapping the
customer’s journey

5. Multi-channel Marketing
If it’s on your customer’s mind, he sees it on his screen—this is how digital marketing
works in a nutshell. The crux of digital marketing lies in presenting the right kind of
information to each of your customers, ensuring repeat site visits and higher
conversions
With the Salesforce Marketing Cloud email, media
marketing feature, customer behavior is tapped into and
targeted through all devices and channels like the Email,
Mobile, Social Media and the Web and the data is
leveraged to feature relevant products or services on the
customer’s communication radar in real-time.

6. The Predictive Intelligence
This feature of Salesforce, along with
its API, predicts customer behavior
accurately by tracking his previous
browsing history, thereby identifying
and creating a target audience, and
optimizing this data to deliver
personalized content (for instance,
recommending newer products
relevant to his search history in real
time) to each of the customers at the
right place, seamlessly across all
channels.

7. Versatile and relevant content
The user-friendly editor of the SMC enables the
marketer to create personalized 1:1 emails for
every customer throughout the marketing
lifecycle.
Features like the drag-and-drop content blocks
and customized templates that are optimally
tweaked for a mobile screen makes the creation
of 1:1 content and publishing it across all devices
a hassle-free experience

8. Social Media Ads and customer data platform
In this age of “being always online”, capturing the customer’s
attention over media channels like Facebook, Twitter and LinkedIn
is something a marketer cannot afford to overlook.
The SMC is built to create effective ad campaigns that target the
right audience at the right time and the right place. It also lets you
optimize the data, track the results to check if the campaign works
or not and tweak it to work in real-time.

9. That’s not all, feel free to share this information
If you have any queries on Salesforce solutions