Businesses are moving from being data-driven in their objectives to insight driven. Insight is what you get when you put information as fuel into your business’ operational engine. You move forward with a thrust. Insight means you have superior knowledge over your competitors and you’re able to make better decisions than them to win customers/markets, improve profits and/or returns and beat down costs. This is applicable to all sectors be it finance, healthcare, retail, government etc. Here are some tips to help you move over from data advantage to an insight advantage fuelled business model. Read the full blog here: http://suyati.com/get-insight-advantage-to-your-business/ To get in touch, write to us at: jghosh@suyati.com

1. Bring in the Insight Advantage
to your business

2.  Insight means you have superior knowledge over your
competitors and you’re able to make better decisions
than them to win customers/markets, improve profits
and/or returns and beat down costs.
 Businesses are moving from being data-driven
in their objectives to insight driven.
Data Driven to Insight Driven

3. Identify the insights you need
Bring in technology
Take a cultural shift
Develop your own data story
Set the pace for more data
Tips to build insight based business model

4. Identify the insights you need
Forming insights basically deals with asking
the right questions in your domain as to
what, when, why, who and how you are
going to do it and further drill down this
information.

5. Bring in technology
 At present the amount of data produced per
day is huge and big data apps and platforms
are ways to make this data count.
 The big data and analytics industry is expected
to be worth $125 billion in 2015 alone and
expected to grow with time.

6. Take a cultural shift
Treat customer as King
Reach out to customers using multiple channels
Identify their needs
Assign best human resources to the customers

7. Develop your own data story
A powerful story on how you are going to
make a difference in operations, costs,
efficiency, productivity and profits with
insights is a sure shot interest generator
for everyone involved in the business.

8. Set the pace for more data
 Keep the insight model running
 Gather more data
 Get the customers involved in surveys
 Use data to provide better experiences to customers

9.  The best combination of artistic sense, technology
awareness and engineering talent creates the
perfect insight driven business model.
 It is not an impossible task as several
organizations have successfully blended the three
to come up with fabulous results.
Summing up

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