Ecommerce has become the easiest way to shop for many of us, and it is essential for businesses to make the most of communicating with their customers online. Emails are a great way not just to interact with existing clientele, but also to reach out to a potentially interested target audience. Small glitches in your email campaign could result in a disinterested recipient or even worse, an email that is treated as spam, but there are easy ways to avoid this. Here are some easy tips that you could use for your code and workflow to achieve the best results from your email campaigns: http://suyati.com/6-essential-code-workflow-tips-for-email-campaigns/

2. o Emails are a great way not just to interact with existing clientele, but
also to reach out to a potentially interested target audience.
The Importance of Email Campaigns
o Small glitches in a email campaign could result in a disinterested
recipient or even worse, an email that is treated as spam.
o Here are some easy tips to achieve the best results from your email
campaigns.

3. Welcome E-mail
o Welcome emails are sent when a recipient has newly
signed up for an email series or newsletter
o It makes a lasting impression on the receiver
o It should convey brand image and should not be too
long

4. Email payload and loading time
o Don’t overdo with the size of the images as it leads
to more loading time
o Check the visual appeal and performance of your
emails on different devices
o Ensure enough images in the mails to draw attention

5. Templates and Frameworks
Using templates for the emails saves a lot of time and
effort for a business.
The template takes care of a lot of the formatting needs.
Helps in designing standard emails.

6. Opportunities to contact your target audience
Shopping cart abandonment can be addressed using an email
campaign
Existing customer engagement for can also be done.
Invitation to your social media pages, and interesting and
current offers and discounts can be sent.

7. HTML and CSS cleanup
o Developers could make things much easier by ensuring a
clean and consistent coding mechanism in these areas
o Tools like HTML Tidy and CleanCSS are very useful for this
purpose.
o HTML and CSS files are an integral part of an email campaign

8. Analytics
Statistics help to understand the effectiveness of your
email campaigns
Can help you optimize and fine-tune your strategy

9. That’s not all, feel free to share this information
For any queries on Digital Marketing

10. Suyati provides marketing technology and integration services for companies
that wish to combine the best of breed solutions and create a unified
approach to customer acquisition. This unified digital marketing approach
requires system integration between various CMS and CRM platforms, and a
slew of eCommerce, Marketing Automation, Social Media Listening, email
and social marketing, and customer service systems. Our specialized
knowledge in Salesforce, open source and .Net based systems enables us to
build effective custom integrated solutions for our clients.