Sustainable Brands 2013 | Brochure

Sustainable brands ‘13 www.SustainableBrands13.comJUNE 3-6, 2013 | SAN DIEGO, CACreating Conditions for a Flourishing Futurefrom revolutionto renaissance

www.SustainableBrands13.comAn explosion of purpose-driven innovation is sweeping acrossthe global business community. Smart Brand, Sustainabilityand Design/Innovation leaders are finding ways to reinventbusiness and economies by looking to healthy natural systemsfor inspiration – and the world-wide Sustainable Brandscommunity is leading the way.This June, join the assembly of global thought leaders andpractitioners who are demonstrating the many ways thatbrands can benefit by setting the course to a flourishingfuture. Market leaders like (Bloomberg, Philips, Coca-Cola)and more will share insight, breakthrough research, anddisruptive new practices in brand strategy, communication,design, and sustainability – all designed to inspire and equipbusiness leaders with the critical systems perspective andskills needed to reinvent business and economies.Participate in a Sustainable Brands Renaissance by joiningover 2,000 attendees for four jam packed days of learning inworkshops, plenaries, evening events, and open discussions.Engage with distinguished faculty members and colleaguesto help shape the brand building best practices for the future.Tap into breakthrough tools and methods that are alreadyhelping companies open up new opportunities for their brandsfor the benefit of all.A 21st Century Renaissance has already begun. Join us atSustainable Brands ’13 and learn how you can participate.INTRODUCTION

The Sustainable Brands Conference is the preeminent event forexecutives throughout your organization who are looking to understandthe unfolding market drivers and leading-edge strategies for buildingbusiness and brand value by innovating for sustainability. SB’13will specifically show you how to build shared vision, leverage newtechnologies, and implement ideas that contribute to the collective healthof individuals, organizations, and economies alike. Learn:• What market trends and drivers are transforming the business worldtoday and how to “futureproof” your brand by taking a lead role in anemerging Sustainable Brands Renaissance• Who is tapping creatively into breakthrough innovation and gainingcompetitive advantage by re-imagining products, services and entirebusiness models commonly taken for granted• Why cultural shifts, together with the latest round of technologicaladvances, have the potential to enable a dramatic revitalization of localeconomies• How to extend the reach of environmental and social innovationbeyond the life cycle of products, deep into core corporate functionssuch as human resources, finance, brand strategy, marketing andcommunications• How design for behavior change is being implemented andcommunicated to encourage more responsible consumption withoutsacrificing the bottom line• How to harness the secret powers of effective storytelling as yourmarketing and communications platforms navigate a complex, multi-stakeholder sustainability journey• How the trust economy is evolving and what implications it has forbuilding stronger value chains through successful, collaborativepartnerships with all stakeholders, including competitorsWHAT YOU WILL LEARN AT SB’13

THESE ARE ONLY A FEW OF THE BRANDS ATTENDING THIS YEARThe Sustainable Brands community has grown to include thoughtleaders, sustainability and brand practitioners, innovators andchange agents from over 40 countries around the world. There is aconscious effort to bring unexpected participants together - largemultinational corporations and start-ups, NGOs and academia,solution providers and investors, and government agencies - eachbringing a unique perspective but shared passion for shifting theworld to a sustainable economy by building better brands.

www.SustainableBrands13.comSB’13 BREAKOUT TRACKSSTRATEGY & METRICSGoal-setting and success metrics, strategy and resource allocation, planning for long-term value and resilience.EMPLOYEE ENGAGEMENT & ORGANIZATIONAL CHANGETechniques for effective employee training and engagement; influencing and managing organizational change;understanding shifts in cultural and societal values and their effects on the organization.MANUFACTURING & SUPPLY CHAINGoal-setting, tracking and optimizing manufacturing processes and supply chains for improved environmental and socialimpact; creating new forms of shared value with upstream and downstream partners.PRODUCT & SERVICE INNOVATIONOut-of-the-box examples of business model, product or service innovation that perform financially, while also providing aleap forward in the collective sustainability journey.CONSUMER INSIGHTS & BEHAVIOR CHANGEDeveloping deeper understanding of changing consumer attitudes and behavior; driving behavior change toward moresustainable purchasing patterns and consumption; best practices in closing the values-action gap.COMMUNICATIONSCommunicating win-win-win (brand-sustainability-customer) value propositions to customers and partners; sharingchallenges and showcasing success in brand marketing innovation that delivers solid business results.

www.SustainableBrands13.comPROGRAM HIGHLIGHTSBeyond Employee Engagement: HR as a Tool for EmbeddingSustainability for Transformational ChangeJeff Mendelsohn, Founder & Chair, New Leaf PaperHunter Lovins, President & Founder, Natural Capitalism SolutionsLiz Maw, CEO, Net ImpactTom Day, Chief Sustainability Officer, USPSMatthew Abrams, Vision Keeper, The Mycelium SchoolEllen Weinreb, Managing Director, Weinreb Group Sustainability RecruitingReaching for Breakthrough Opportunities: Fundamentals ofBusiness Model InnovationFiona Bennie, Head of Sustainability, Dragon RougeResearch Roundtable: Latest Consumer Insights from SB’s TopResearch PicksTom LaForge, Global Director, Human & Cultural Insights, The Coca-ColaCompanyRaphael Bemporad, Founding Partner & Chief Strategy Officer, BBMGChris Coulter, President, GlobeScanLee Ann Head, VP Research, Shelton GroupAmy du Pon, SVP, Head of Strategic Planning, MPG/Havas MediaRenee Lertzman,Visiting Fellow and Adjunct Professor, Consultant, PortlandState UniversityJason Burnham, Partner & Social Engineer, Burnham MarketingKathleen Gasperini, Senior Vice President, Label NetworksJeremy Cohen, EMEA Chair, Business + Social Purpose, EdelmanBringing Life Cycle Assessment to Life: Applying LCA to BuildFutureproof Products and BrandsJon Dettling, Managing Director, US, QuantisKevin Owens, Director, Global Sustainability Systems, SteelcaseMark Brodeur, Global Sustainability Director, Nestle PurinaJennifer Walter, Manager of Product Communications and Packaging, SprintKara Hurst, CEO, The Sustainability ConsortiumMONDAY, JUNE 3RDSystems Thinking in Action: How to Tackle those Tricky Challengesthat are just too Big and Complex for one Organization to TackleAloneSally Uren, Deputy Chief Executive, Forum for the FutureGil Friend, CEO, Natural LogicDemonstrating and Communicating the Business Case forSustainability: A How-to Guide to Calculating the ROI ofSustainability in Seven Key AreasBob Willard, Author and Speaker, The New Sustainability AdvantageSustainable Brands 101: Designing and Marketing a Sustainable BrandJennifer Rice, Principal, Fruitful StrategyIntegrated Climate Solutions for Unavoidable Emissions: How toLegitimize Your Sustainable Brand Claim through Smart Carbon StrategyKate Dillon Levin, Corporate Partnerships, CodeREDDTara O’Shea, Corporate Partnerships, CodeREDDKatie Sullivan, Canadian Policy Director, International Emissions TradingAssociation (IETA)David Antonioli, CEO, Verified Carbon Standard (VCS)Kapil Mohindra, Co-founder, Skystream MarketsTom Rawls, Vice President, Sales and Marketing, NativeEnergyEdit Kiss, Carbon Portfolio Manager, EnecoCarol Derby, Vice President of R&D, Designtex Understanding and Utilizing the Power of Different Worldviews:Communications Strategies for Business and Social ChangeJohn Marshall Roberts, Founder, Worldview ThinkingWorkshops

www.SustainableBrands13.comPROGRAM HIGHLIGHTSWelcome ReceptionOpening RemarksKoAnn Skrzyniarz, Founder & CEO, Sustainable BrandsWhat’s Wrong with the World and How to Fix it: Movie Screening,Followed by a Panel DiscussionKoAnn Skrzyniarz, Founder & CEO, Sustainable BrandsRich Fernandez, Senior People Development Lead, GoogleNeal Gorenflo, Co-founder, Shareable MagazineTom LaForge, Global Director, Human & Cultural Insights, Coca-ColaJo Confino, Executive Editor, The GuardianMONDAY, June 3rdOpening Night

www.SustainableBrands13.comProgram HighlightsOpening RemarksMark Lee, Executive Director, SustainAbilityVision: The Key to a Beautiful FutureBryan Welch, Author, Beautiful and AbundantA Future Without Tradeoffs: BMW i’s Path to a Sustainably BeautifulFutureUwe Dreher, Head of Marketing, BMW iChip Giller, President & Founder, GristHarnessing our Collective Best Selves: Why Conservatives andProgressives are both Right and How to Get Us Singing Off theSame SongsheetBill Shireman, President & CEO, Future 500Unleashing the Personal Data EconomyJohn Havens, Founder of The H(app)athon Project, Contributing Writer atMashableSeven New Leadership Skills for Thriving in the 21st CenturyMatthew Abrams, Vision Keeper, The Mycelium SchoolAshley Cooper, Founder, Living Education, The Mycelium SchoolThe New World of Shared Value: Mapping the Benefits of Project PhoenixPaulette Frank, VP of Sustainability, Johnson & JohnsonEnabling the Renaissance: The Perfect Storm in True Cost AccountingBob Willard, Author, The New Sustainability AdvantageChallenges and Opportunities in Putting Sustainability into the Heart ofan Iconic BrandBea Perez, Chief Sustainability Officer, Coca-ColaA Conversation with Bill McDonoughBill McDonough, Author, The Upcycle: Beyond Sustainability -- Designing forAbundanceTUEsday, June 4thSTRATEGY & METRICSChanging The Game: Aligning Corporate Policy Influence in Support of aSustainable EconomyM: Andrew Winston, Founder, Winston Eco-StrategiesBill Shireman, President & CEO, Future 500Jim Hanna, Director, Environmental Affairs, StarbucksAdditional speakers to be confirmed.EMPLOYEE ENGAGEMENT & ORGANIZATIONAL CHANGEA Community Working Session on Next Steps in EmbeddedSustainability for Tomorrow’s BrandsM: Hunter Lovins, President & Founder, Natural Capitalism SolutionJeff Mendelsohn, Founder & Chair, New Leaf PaperTom Day, Chief Sustainability Officer, USPSLiz Maw, CEO, Net ImpactGwen Migita, VP of Sustainability & Community Affairs, Caesars EntertainmentMatthew Abrams, Vision Keeper, The Mycelium SchoolMegan Rast, Environmental Sustainability Director, Sony PicturesAdditional speakers to be confirmed.MANUFACTURING & SUPPLY CHAINRadical Optimization: How the Internet of Things, 3D Printing andInnovative Data Analysis are Transforming Manufacturing and SupplyChainsM: Gil Friend, CEO, Natural LogicMark Buckley, VP of Environmental Affairs, StaplesThomas Odenwald, SVP, Energy and Resource Management Strategies, SAPKohl Gill, Founder, LaborVoicesOry Zik, Founder & CEO, EnergyPointsPlenaries Breakouts

www.SustainableBrands13.comProgram HighlightsPRODUCT & SERVICE INNOVATIONDon’t Fight Micro Entrepreneurs, Use them: Tapping into the Peer-to-peer EconomyM: Neal Gorenflo, Co-founder, Shareable MagazineKai Stubbe, Founder, SupperKingNick Allen, CFO, SideCarNick Miller, Co-founder, ParkingPandaAdele Peters, Design Curator, GOOD WorldwideCONSUMER INSIGHTS & BEHAVIOR CHANGEKnow Thyself: The Role of Brands in Enabling Optimal LifestylesM: Freya Williams, SVP, Strategy Director, Publicis Kaplan ThalerJohn Havens, Founder of The H(app)athon Project, Contributing Writer atMashableJavier Rodriguez Merino, Group Marketing Sustainability Director, Coca-ColaTyler Norris, Vice President, Total Health Partnerships, Kaiser PermanenteEvan Marks, Founder & Executive Director, The Ecology CenterAdditional speakers to be confirmedCOMMUNICATIONSMedia and the Sustainability RenaissanceM:Jo Confino, Executive Editor, The GuardianChip Giller, President & Founder, GristJoel Babbit, CEO, Mother Nature NetworkAman Singh, Editorial Director, CSRWireSTRATEGY & METRICSInstituting Sustainability through New Metrics and Reporting:Community Dialogue on Aligning to Support Standards that SpeedChangeM: Bob Willard, Author, The New Sustainability AdvantageCuris Ravel, Global Head of Sustainability Initiatives, BloombergKatie Schmitz Eulitt, Director of Stakeholder Engagement, SASBMark Tulay, Program Director, GISRDermot Hikisch, Director of Business Development, B LabTUEsday, June 4thMike Wallace, Director, Focal Point USA, Global Reporting InitiativePaul Herman, CEO & Founder, HIP InvestorEMPLOYEE ENGAGEMENT & ORGANIZATIONAL CHANGEMore than Talk: Case Studies on HR Incentives FacilitatingCorporate Sustainability AgendasM: Ellen Weinreb, Managing Director, Weinreb Group Sustainability RecruitingAndy Broderick, Vice President of Community Investment, VancityJonathan Atwood, VP of Sustainable Living and Corporate Communications,UnileverSuzanne Fallender, Director, CSR Strategy & Communications, IntelMANUFACTURING & SUPPLY CHAINSupplier Innovation 2.0: Transparency and Effective Utilization ofScorecard DataM: James Barsimantov, Principal, EcoShiftEphi Banaynal dela Cruz, Director, Social and Environmental Accountability &Audit, MicrosoftMary Lewis, Sourcing Manager, Supply Chain Management, SprintMeredith Raymond, Associate Director, Global Citizenship & ProductStewardship, Life TechnologiesKate Heiny, Sr. Group Manager, Sustainability, TargetPRODUCT & SERVICE INNOVATIONThe Chicken or the Egg: Tackling Whole Systems ShiftsM: Erin Billman, Principal, Blu SkyeStephen Linaweaver, Principal, Blu SkyeAmon Rappaport, Chief Storyteller, Rappaport CommunicationsDerek Young, Director of Responsible Business, T.G.I. Friday’sWood Turner, Vice President of Sustainability Innovation, StonyfieldGreg Fleishman, Chief Marketing Officer, SambazonErin Fitzgerald, SVP Sustainability, Innovation Center for U.S. Dairy

www.SustainableBrands13.comProgram HighlightsCONSUMER INSIGHTS & BEHAVIOR CHANGEData and Behavior Change: Is Seeing Believing, and is ThatEnough?M: John Havens, Founder of The H(app)athon Project, Contributing Writer,MashableMichael Murray, CEO, Lucid Design GroupArthur Woods, Co-founder, ImperativeCOMMUNICATIONSTranslating Technical Effort and Impact Into Effective ForwardFacing CommunicationM: Jonathan Yohannan, Executive Vice President, Corporate Responsibility,Cone CommunicationsCindy Drucker, Executive Vice President, Weber Shandwick Hailey Broderick, Brand Manager, Global Sustainability Programs, PumaMaya Albanese, Associate, US & Canada, Rainforest AllianceTUEsday, June 4th

www.SustainableBrands13.comProgram HighlightsOpening RemarksAnnie Longsworth, CEO, Saatchi & Saatchi S North AmericaBreakthrough: The Miracle of 3D PrintingTyler McNaney, Founder & CEO, FilabotMark Buckley, VP of Environmental Affairs, StaplesThe Many Consumer Faces of Trash as TreasureTom Szaky, CEO, TerraCycleMaking Food Personal Again: A Model Story of Courage and PurposefulListeningNikhil Arora, Co-founder, Back to the RootsAlejandro Velez, Co-founder, Back to the RootsDissolving the Plastic ProblemMolly Morse, CEO, Mango MaterialsDeveloping World Solutions Pointing the Way to a Developed WorldFutureNatasha Davidson, Area Marketing Manager, Philips LightingJim McHale, VP, Engineering, American StandardThe Beauty and Versatility of AlgaeJonathan Wolfson, CEO, SolazymeGetting the Frame Right: A Proof of Renaissance-aligned Courage andthe Road to the FutureBrooks Dame, Co-founder, Proof EyewareTaylor Dame, President of Marketing, Proof EyewareTanner Dame, COO, Proof EyewareWEdnesday, June 5thSTRATEGY & METRICSTrends and Tremors in the Investor Landscape: New Forces in a New EraM: Paul Herman, CEO & Founder, HIP InvestorVincent Siciliano, President & CEO, New Resource BankDarya Allen-Attar, Vice President, Morgan StanleyConrad MacKerron, Senior Program Director, As You SowEMPLOYEE ENGAGEMENT & ORGANIZATIONAL CHANGEGender Diversity & Sustainable Business Value: The Role of Women inDriving the Sustainable Brands RenaissanceM: Kellie McElhaney, Whitehead Faculty, Corporate Sustainability, Haas Schoolof Business, UC BerkeleyAnnie Longsworth, CEO, Saatchi & Saatchi S North AmericaJen Boynton, Editor in Chief, TriplePunditAman Singh, Editorial Director, CSRWireMANUFACTURING & SUPPLY CHAINUpdates in Sustainable PackagingM: Tony Kingsbury, VP, Corporate Sustainability, ChemRiskJulie Corbett, Founder & CEO, Ecologic BrandsChristopher Bradlee, Biopolymers - Market Development Manager, NorthAmerica, BASFKatherine O’Dea, Senior Director, Innovation and Advisory Services, GreenBluePRODUCT & SERVICE INNOVATIONMaking Hay from Waste: Up-to-date Insights on Reclaiming WasteProfitablyM: Howie Fendley, Senior Chemist & Director of Business Development, MBDCMiriam Turner, Assistant Vice President Co-innovation, InterfaceDarren Beck, Director, Environmental Initiatives, SprintAngie Olson, 3MPlenaries Breakouts

www.SustainableBrands13.comProgram HighlightsCONSUMER INSIGHTS & BEHAVIOR CHANGEMaking Consumption Real: Sticky Visualization of EnvironmentalImpactsM: Rebecca Callahan Klein, VP of Partnerships and Development, One Percentfor the PlanetDavid Bennett, VP, Global Corporate Partnerships, National GeographicTodd Reeve, CEO, BEFChristian McGuigan, Director, Social Action Film Campaigns, Participant MediaTyler Holm, Vice President of Marketing, SilkCOMMUNICATIONSThe Naked Brand: The Future Beyond AdvertisingM: Jeff Rosenblum, Co-Founder and Documentary Filmmaker, QuestusDara O’Rourke, Co-founder, GoodGuideJonathan Atwood, VP of Sustainable Living and Corporate Communications,UnileverJoe Brewer, Co-founder & Strategist, DarwinSFSTRATEGY & METRICSNatural Capital Investment at Work: Adding Brand Value throughInnovative Investments in Ecosystem Services and BiodiversityM: Jay Golden, Director of the Duke Center for Sustainability, Duke UniversityKim Lopdrup, Senior Vice President of Business Development, DardenRestaurantsFrancisco Suarez Hernandez, Director of Sustainability, FEMSAHailey Broderick, Brand Manager, Global Sustainability Programs, PumaJames Gibson, Head of Sponsorship, Air New ZealandEMPLOYEE ENGAGEMENT & ORGANIZATIONAL CHANGEYou Unstuck: Hope as a Tool for Energizing Employees and Gettingthem out of Old MindsetsLibby Gil, Author, You, UnstuckWednesday, June 5thMANUFACTURING & SUPPLY CHAINOpportunities and Challenges in Brand LocalizationM: Bonnie Nixon, Senior Adviser, Sustainability Roundtable, Inc.Janet Lees, Senior Director, SFmade.orgSpeakers to be confirmed.PRODUCT & SERVICE INNOVATIONTranslating Strategy into Action: Market-based Approachestowards more Sustainable ProductsM: Charlene Wall-Warren, Sustainability Leader North America, BASFCristian Barcan, Regional Head SET - Applied Sustainability, BASF Nutrition &HealthSarah Lewis, Working Group Director, The Sustainability ConsortiumVidar Gundersen, Sustainability Manager, BioMar GroupCONSUMER INSIGHTS & BEHAVIOR CHANGEMeet the Aspirationals: Innovating for Complex ConsumersM: Raphael Bemporad, Founding Partner & Chief Strategy Officer, BBMGChris Coulter, President, GlobescanAndrea Pinabell, Director, Environmental Sustainability, Starwood HotelsShekinah Eliassen, Green Works Brand Manager, CloroxChris Guenther, Research Director,SustainAbilityCOMMUNICATIONSBrands are the Solution, Brands are the Problem: Which is it, andWhat can we Learn from the Debate?M: Solitaire Townsend, Co-founder, Futerra

www.SustainableBrands13.comProgram HighlightsOpening RemarksSolitaire Townsend, Co-founder, FuterraKeeping it Real: Authenticity, Humor and Engagement to theRescueTensie Whelan, President, Rainforest AllianceSharing, Mass Media Engagement & Culture ShiftAdam Werbach, Co-Founder, YerdleMaggie Kendall, Sr. Director, Marketing & Partnerships, CSR, NBCUniversalFinding the Common Thread in a Complex Consumer LandscapeBryan Welch, Author, Beautiful and AbundantHank Will, Farmer, PhD Agronomist, Editor of GRIT Magazine and Author,Plowing with Pigs and The Lard CookbookShannon Davis, Mormon Mother of Seven Living in the Seattle suburbsDaniel Kosel, Montana Rancher and Marketing ProfessionalNathan Kipnis, Chicago Architect and Former Professional SkateboarderKarolyn Oakley, Sirius SM “Blackanomics” Contributor and Gardener from FloridaThe Power of Storytelling: Lessons in Consumer Engagement,Activation and LoyaltyJonah Sachs, Co-founder and CEO, Free Range StudiosCool the WorldDeborah Pardes, Founder, Artists for LiteracyThursday, June 6thSTRATEGY & METRICSConquering Uncharted Territory in the ROI of SustainabilityDaniel Aronson, Leader, Sustainability Transformation & SustainabilityStrategy, DeloitteErol Odabasi, Director of Sustainability, Medical Device & Diagnostics, Johnson& JohnsonGwen Migita, VP of Sustainability & Community Affairs, Caesars EntertainmentBea Boccalandro, President, VeraWorksEMPLOYEE ENGAGEMENT & ORGANIZATIONAL CHANGEStorytelling for Organizational Engagement: Selling SustainabilityInternallyM: Suzanne Shelton, CEO, Shelton GroupJeff Rehm, Corporate Sustainability Manager, GraingerRob Zimmerman, Manager - Engineering, Water Conservation, andSustainability, KohlerMANUFACTURING & SUPPLY CHAINThe Paradox of E-commerce: A Quest to Reduce Footprints throughProcess and Business Model InnovationM: Bonnie Nixon, Senior Advisor, Sustainability Roundtable, Inc.Tom Day, Chief Sustainability Officer, USPSSteve Leffin, Director of Sustainability, UPSPRODUCT & SERVICE INNOVATIONWorking with Constraints: Putting New Models to WorkM: Lewis Perkins, Senior Vice President, Cradle to Cradle Products InnovationInstituteJeff Seabright, VP, Environment & Water Resources, Coca-ColaAmy Chen, Director of Sales, Foodservice, PepsiPlenaries Breakouts

www.SustainableBrands13.comProgram HighlightsCONSUMER INSIGHTS & BEHAVIOR CHANGEGreen and Brown: What America’s Changing Demographics Mean forBrands of the FutureM: Graciela Tiscareño-Sato, Author, Latinnovating: Green American Jobs andthe Latinos Creating ThemNayelli, Senior Strategist, Saatchi & Saatchi SJason Riveiro, Multicultural Marketing Manager, Sherwin-WilliamsVerena Sisa, Chief Strategy Officer, ConillCOMMUNICATIONSCurrent Best-practices in Sustainability Social Media Communication:Enabling an Always-on, Always Authentic VoiceM: Simon Mainwaring, CEO & Founder, We FirstDerek Archambault, Sr. Brand Manager, Green Mountain CoffeeShekinah Eliassen, Green Works Brand Manager, CloroxSTRATEGY & METRICSBusiness School Updated: Leveraging Familiar Business StrategyTools to Introduce Eco-Innovation PotentialM: Eliot Metzger, Senior Associate, WRISally Uren, Deputy Chief Executive, Forum for the FutureKatie Dillon, Sustainability Manager, TargetEMPLOYEE ENGAGEMENT & ORGANIZATIONAL CHANGEThe Innovation Quartet: Four Essential Cornerstones of Innovationand How They PlayLaura Schwartz, Organization and Leadership Consultant, FilmmakerMANUFACTURING & SUPPLY CHAINThe State of Sustainable ProcurementM: Eric Olson, SVP of Advisory Services, BSRWilliam Kornegay, Senior Vice President, Supply Management, Hilton WorldwideAnastasia O’Rourke, Principal, Sustainability and Performance Excellence,DEKRAThursday, June 6thJason Pearson, Executive Director, Sustainable Purchasing CouncilPRODUCT & SERVICE INNOVATIONCross-sector Innovation: Integrating Home Appliance and Plug-inVehicle TechnologyM: Sheila Bonini, Senior Expert, McKinsey & CompanyJohn Viera, Global Director, Sustainability & Vehicle Environmental Matters,FordRonald Voglewede, North American Sustainability Lead, WhirlpoolCONSUMER INSIGHTS & BEHAVIOR CHANGESocial Engagement, the Next Episode: An Update on Gamificationand other Sticky TechnologiesSusan Hunt Stevens, Founder & CEO, Practically GreenEric Johnson, Senior Sustainability Engineer, SonyJames Windon, VP, Business Development, Causes.comStephen Roberts, Corporate Responsibility Brand Manager, DellCOMMUNICATIONSWinning the Story Wars: A Crash Course in Masterful StorytellingJonah Sachs, Co-founder and CEO, Free Range Studios

www.SustainableBrands13.comFEATURED SPEAKERSProfitable take backprogram that givescustomers credit for trade-in of old phones,while helping close theloop on some valuablematerials.EPHI BANAYNALDirector, Social& EnvironmentalAccountability,MICROSOFTTackling transparency andeffective utilization of datacollected through supplychain scorecard programs.DARREN BECKDirector, EnvironmentalInitiatives, SPRINTTranslating technical effortand complex impacts intoeffective consumer-facingcommunications.HAILEY BRODERICKBrand Manager,Global SustainabilityPrograms,PUMAWhy Algae and otherbio-inspired solutions arerelevant at scale across anumber of other sectors.JONATHAN WOLFSONCEO,SolazymeHow Coca-Cola is workingto put Sustainability intothe Heart of the Brand.BEA PEREZChief SustainabilityOfficer,The Coca-ColaCompanyWorkshop on appliedsystems thinking, showingus how to unlock untappedvalue by taking a wholesystems approach tostrategy.SALLY URENDeputy Chief Executive,Forum of the FutureIdentifies gaps in visionfor the future and offersdisarmingly powerfuladvice reaching people ofall political, religious andcultural affiliationsBRYAN WELCHAuthor,Beautiful and AbundantKATE DILLON LEVINCorporate Partnerships,CodeREDDKIM LOPDRUPSVP of Business Development,Darden RestaurantsANDY BRODERICKVP Community Investment ,VanCityWorkshop sharing thelatest in integrating carbonoffsets into corporatesustainability strategy andpractice.Leveraging investmentin natural capital tostrengthen key ecosystemsand add brand value at thesame time.Breakout Panel goingthrough case studies ontangible HR. incentivesfacilitating corporatesustainability agendas.Insights on reclaimingwaste profitably whilegiving a window into whatbeing a “restorative”company might look like.MIRIAM TURNERAssistant VP,Co-Innovation,InterfaceDesigning for Abundance,on cutting-edge thoughtleadership on designing forabundanceBill McDonoughAuthor, The Upcycle:Beyond Sustainability

www.SustainableBrands13.comFEATURED SPEAKERSTackling a chicken or eggproblem: Should brandslead the transition to amore sustainable globalfood system-even if marketdemand lags behind?EROL ODABASIDirector of Sustainability,Medical Device,J & JWill the results of thebreakthrough project,in partnership withDeloitte,conquering newterritory in the ROI ofsustainability.WOOD TURNERVP, Sustainability Innovation,Stonyfield FarmCultural paradigm shiftat the intersection of re-evaluated happiness, TheQuantifies Self movementand Big DataJOHN HAVENSFounder,The H(app)athon ProjectBreakthrough potentialin turning methane intobiodegradable plasticsthat are economicallycompetitive withconventional oil-basedplastics.MOLLY MORSECEO,Mango MaterialsOn putting resilientbusiness models to workunder harsh constraintsAMY CHENDirector of Sales, Foodservice,Pepsi‘Quiet Quest’ approachto equipping consumerswith high-performancesustainable products.RONALD VOGLEWERENorth American SustainabilityLeaf, WhirlpoolEnergy infrastructuresinnovation for emergingmarkets, providing a sneakpeek into our grid freefuture.NATASHA DAVIDSONArea MarketingManager,Philips LightingAfricaWILLIAM KORNEGAYSVP, Supply Management,Hilton WorldwideJIM MCHALEVP Enginerring,American StandardTENSIE WHELANPresident,Rainforest AllianceCurrent state ofsustainable procurementthrough the lens of theCenter for SustainableProcurement.Process of bringing self-contained sanitation on ashoestring by building amarket for it to supersedecharitable work.Promoting sustainability inengaging ways through thestory of a video campaignthat has received over 1million views and over 20million tweets.Lessons in masterful,storytelling, a skill that isquickly becoming criticalin all stages of corporatesustainability journey.JONAH SACHSCo-Founder and CEO,Free Range StudiosConversation on differentmedia policies andapproaches to coveringcorporate sustainabilitynews, as a vehicle tobroader culture shiftJO CONFINOExecutive Editor,The Guardian

www.SustainableBrandsExpo.comTHESE ARE ONLY A FEW OF THE BRANDS ATTENDING THIS YEAR

www.SustainableBrandsExpo.comSOLUTIONS EXPO AT SB’13Sustainable Brands is committed to growing the market forservices and solutions that enable the better brands of thefuture to reduce their negative environmental and socialimpact while increasing customer engagement, loyalty,and sales. The Sustainable Brands Renaissance alreadyunderway doesn’t stop at the brand level - an explosion ofresources for smart brands wanting to reduce their footprintwhile growing sales is also taking place!At SB’13 we look forward to curating an exciting and growingarray of new materials and packaging solutions, supply chainmanagement tools, waste to resource solutions, carbonand water measurement, reduction and offset solutions,consumer engagement tools, behavior change technologies,and more. You’ll also find sustainability experts who canhelp you with everything from market research to strategyto measurement to storytelling. Partner with issues-alignedNGOs in the CauseWay and collaborate on ways to enhanceyour sustainable brand story. From established leaders tobarely-to-market innovators, the Solutions Expo at SB’13 isthe place to do your shopping. Develop your wish list for thetools, resources, and solutions you’ll need when executingon your brand innovation roadmap that you are bound to startshaping out of the ideas you’ll glean in conference sessionsand conversations with peers.

www.SustainableBrands13.comlocationWe’re pleased to once again host the Sustainable Brands Conference at Paradise PointResort & Spa in San Diego, CA. Both San Diego as a destination, and Paradise Point asa venue, offer unique opportunities for fresh perspective and creative inspiration for theSustainable Brands community. Known for its commitment to cross sector collaboration,San Diego is fast becoming a hub of sustainable innovation – an ideal location for SB’13.

What do people say about SB Conferences?“SB once again exceeded my expectations as each day I thought tomyself, ‘I am so glad I am here.’ Here are a few things that trulydifferentiate SB for me from the other conferences I regularlyattend: 1) speakers stay beyond their speech and continue toparticipate in the ongoing dialogue; 2) SB is an open conversationthat just keeps going and people at all levels are willing toengage; 3) I can go back to work with at least a few ideas of thingsI can do immediately; 4) More ideas are generated for me, even inindirect relation to our business, here than anyplace else.”– Leilani C. Latimer, Director, Sustainability Initiatives, Sabre Holdings“This was my first experience with a Sustainable BrandsConference and I found it to be unexpectedly unique ... partrevival, without being hokey. The community convening thereis surprisingly informed, influential, sincere, open and excitedabout collaborating to build a flourishing future. I look forward toexpanding our relationship with Sustainable Brands from here.”– David Bennett, VP, Corporate Partnerships, National Geographic“First, I want to let you know how much I appreciate the incrediblework you are doing, and especially, the beautiful, collaborativeworld you create for the SB conference. For me, this year was justas valuable, just as impressive, and just as inspiring as last year’sconference. Perhaps even more so, as I was able to see firsthandthe progress that has been made in just one year’s time, and tomeet even more people who are trying to make a difference. Ihave never experienced anything like the event you have created,and it has changed my expectation of what’s possible. My deepestgratitude to you and all the people on your team who created thisyear’s success.”– June Holder, Manager, Sustainability Communications, UPS“I hope you’ve slumbered deeply! Many thanks for anotheroutstanding conference. The caliber of people, the thoughtleadership, discussions and organization were fantastic. You andyour team are class and brains all the way!”– Olivia Khalili, Sr. Partnerships Manager, Ashoka“It was a great conference and I came out totally inspired. I met somany people and am already continuing our conversations. What agreat event. Looking forward to next year.”– Lyell Clarke, President & CEO, Clarke

www.SustainableBrands13.com

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Sustainable Brands 2013 | Brochure

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