Amy Skoczlas Cole, Director of eBay's Green Team, talks about her group's work and discusses how in most cases, "The greenest product is the one that already exists." This is an inherent advantage of eBay's business in enabling secondary commerce and extending products' usable lives. She shares three key lessons they've learned so far in their product marketing and customer engagement experience: Smartly combining vintage products can be considered "trading up"; Cool and stylish is much more attractive than "green"; and the importance of not being a conversation hog in dialogue (hint: be a conversational host or facilitator).

1. Making Reuse Cool:
Creating an
Abundant AND
Sustainable Future
Amy Skoczlas Cole
eBay

4. eBay
Community
90 million buyers and
sellers around the world

5. The greenest
product is
the one that already
exists

6. By the numbers
230,000+ eBay users engaged in the green conversation with us
500+M media impressions
$350,000 raised for green non profits
5100 FaceBook fans
2400 employees in 23 countries
3000 Twitter followers
25 conferences and events in 2009
1 brand inspiring greener, smarter consumption
$100 billion in goods re-used… and growing

7. What did
we learn?

8. Think trade up, not trade off

9. Cool is more powerful than green

10. Don’t be a conversation hog
RecycleBank
Grist
eBay sellers
eBay
employees

11. Peer pressure can do what you can’t

12. Keep on walkin’ the talk

13. commerce community

14. The end