1. Airships: The way to travel faster
without hassles between cities
Submitted
By
Sushnato Dutta
(IMT Ghaziabad)

2. Problem
Solution
• Rising Fuel Costs
Fuel saving
• Infrastructure
Building upon the existing
• Cost
One time investment
• Safety
Airspace is much safer
• Pollution
Fractional to the existing
ONE SOLUTION TO ALL OF THIS…………
AIRSHIPS

3. AND THE NEWEST TECHNOLOGY IN IT…….
AEROSCRAFT™

4. Newest Developments
• Though lighter than air in
principle, Aeroscraft™ doesn’t depend upon
only buoyancy for lift
• COSH (Control of Static Heaviness): Controlling
buoyancy by compressing or decompressing
Helium and pumping in or out Air
• VTOL (Vertical Take Off & Landing)
• Use of state of art turbofans or hydrogen fuel
cell powered propellers

5. Newest Developments
• Fly by light technology: Safety against EMF
interference and saves weight
• Landing Cushions: Vacuum and reverse
vacuum to place in the craft at desired
positions
• Capability of carrying oversized cargo

6. Infrastructure
• Docking towers:
– Either on independent locations
– High rise Buildings
• Ticketing
– Collaboration with travel portals/ Agents
– Website

7. DGCA Requirements
• Airworthiness Certification
• U.S. products and articles and associated FAA
approvals eligible for import in India:
– Type certificate
– Supplemental Type certificate
To be taken from Small Airplane Directorate, USA
• Licensing of Operators, pilots and staff : Parent
company Aeros is FAA compliant and arranges
for the training too

8. Statistics: Aeroscraft™
Particulars
Dimension
Units
Payload
59874.19284
kg
length
197
m
wingspan
53.9496
m
height
36.576
m
Max Speed
222.24
km/h
Cruise Speed
185.2
km/h
Range
5741.2
km
Altitude Ceiling
365.76
m
Cargo Dimensions
67.056X12.192X9.144
cubic m

9. Strategies
R&D
Yes
Time factor
Licensing
Stake in project
Seeking $3bn
for 24 crafts
Production
Passenger
revenues
No
Order
Cargo revenues
Advertisement
revenues

10. The case against Production
• Dilution of Core Competency
• Huge investment costs will result in long break
even period
• Will result in ambiguity of goals

11. Ordering
In order to ensure steady inflow of
revenue, three components have been
decided
• Passenger Revenues
– Seasonal (Application of seasonal rates etc)
• Cargo Revenues
– To tie up/offer cargo services at a premium in
competition with Air Cargo
• Advertisement Revenues

12. Passenger Revenue
For all aerodynamic calculation purposes Airbus
A320 is considered the basis
• Revenue earning component
• Weight per passenger (Considered from
Airbus considerations) : 96.36 Kg
• At 59874 Kg payload, capacity :
– 59874/96.36 = 621
– Taken = 400 (38545.45 Kg)
– 21328.74 available for cargo ferrying

13. Passenger Revenue (Contd….)
• At 185 km/h for a distance of:
– 500 km
• Time per trip : 2.7 hrs
• No. of trips per day : 8 (4 round trips)
– 1000 km
• Time per trip : 5.4 hrs
• No. of trips per day : 4 (2 round trips)

14. Cargo Revenue
• 21328.74 Kg Available for Cargo ferrying
• Can carry variable sizes of cargo
• It will act as the cost covering component

15. Advertisement Revenues
• The 197 m outer body can be leased out as a
massive billboard.
• Visibility:
– Passengers (800 per day)
– Cities of operation
• Advertising at Points of Sales
• Merchandising

16. Challenges
•
•
•
•
•
Initial funds
Internal lobbying
Making the consumer aware
Shorten the learning curve
Competition from alternate technologies

17. Case: Comparison and Pricing
Route: New Delhi to Kolkata
• Distance: 1462 km
• Road
– travel time: 19 hrs 7 mins (ideal)
– Cargo Transport rate: 1950/tonne (Max 16 tonnes)
• Air
– Travel time: 2 hr 10 mins + 1.5 hr (avg) in Airport
procedures
– Fare: Rs. 5800 (2 months) to Rs. 10000 onwards ( 5 days)
• Train
– travel time: 16 to 26 hours
– Fare : 1200 to 2000 (1 AC, 2 AC & 3 AC)
The figures in blue are our opportunity windows

18. • Aeroscraft
– Travel Time: 7.9 hrs (2 trips possible)
– 400 passengers X 2 trips
– 21 ton cargo X2 trips
• Pricing
– Rs. 1500 per passenger (Rs. 1200000 per day )
– Rs. 1500/tonne (Rs. 63986.21488 per day )
– Total Projected revenues of Rs. 1263986

19. Costing-Break Even
Basis: Airbus A320
In Rs.
Remarks/ Units
Price per unit
379.12 Crores
Revenues/day
1263986
perday
Revenues/month
37919580
per month
10 staff
96000
pm
Pilots (2 Nos)
200000
(medium experience required)
Fuel
10
L/km (Prop planes consideration
minus the lift considerations)
Total monthly distance
87720
Fuel costs
6265714.286
Profits
31357865.71
Profits per year
376294388.6
Break even
10.07509045
Salaries etc (staff, support, maintenance)
per month
years

20. Targeting & Positioning
Time Conscious
Customer
Possible
Price Conscious
Customer
Possible
Target
Possible
Service conscious
Customer
A solution for the price conscious consumer who also
has time constraints and expects good service

21. References
• http://aeroscraft.com/aeroscraft/4575666071
• http://www.airbus.com/aircraftfamilies/passe
ngeraircraft/a320family/a321/specifications/
• http://science.howstuffworks.com/transport/f
light/future/aeroscraft.htm
• http://en.wikipedia.org/wiki/Aeroscraft
• http://www.infobanc.com/logistics/logtruck.h
tm