Susan Smit - My professional portfolio
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Susan Smit - My professional portfolio

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  • 1. brand identity brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 2. AUSTRALIAN TRADE COMMISSIONAustralia Unlimited Corporate BrandingDevelopment of national brand identitybrand guidelines, brand assets, brand education,brand rollout, artwork templates brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 3. AUSTRALIAN TRADE COMMISSIONAustralia Unlimited Event GuidelinesDevelopment of brand identity for use at eventsbrand guidelines, brand assets, brand education,brand rollout, artwork templates brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 4. AUSTRALIAN TRADE COMMISSIONRetail promotion brandingSupermarket promotions, food and beverages,cosmeticssignage, flags, counters, wobblers, advertising brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 5. AUSTRALIAN TRADE COMMISSIONUTSAV branding“Celebrate” Australia - India campaignbrand guidelines, brand identity, banners, eventdesign, collateral brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 6. AUSTRALIAN TRADE COMMISSIONCorporate BrandingIndigenous artwork extensionbrand guidelines, events, print, digital, events,advertising, templates, artwork brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 7. AUSTRALIAN TRADE COMMISSIONCorporate BrandingIncorporating Brand Australia visual identitybrand guidelines, print, digital, events, advertising,promotional, internal brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 8. AUSTRALIAN TRADE COMMISSIONBusiness Club AustraliaBusiness matching around major sporting eventsbrand guidelines, banners, event signage,brochures, email marketing, website brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 9. print brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 10. AUSTRALIAN TRADE COMMISSIONClean EnergyMarketing collateral to support promotion ofAustralia’s clean energy industrydirectory, fact sheets, banners, event materials brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 11. AUSTRALIAN TRADE COMMISSIONAustralia’s Dyanmic Water IndustryPromote Australian capability in watermanagement internationally32 page A4 printed publication brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 12. AUSTRALIAN TRADE COMMISSIONSound off in the world’s largest music marketPromoting US market to Australian musicprofessionals12 page CD size booklet brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 13. AUSTRALIAN TRADE COMMISSIONAustralia: a leader in sports businessPromoting Australian capability internationally4pp brochure promoting industry, 12pp directory ofAustralian business, A4 advertisement brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 14. AUSTRALIAN TRADE COMMISSIONAustralia beauty naturallyPromoting Australian cosmetic and beauty industryin Italy12pp directory, double page advertisement, eventstand design, email campaign brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 15. AUSTRALIAN TRADE COMMISSIONWorld of Food AsiaPromoting Australian food in Thailanddirectory, banner, CD cover, video brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 16. AUSTRALIAN TRADE COMMISSIONCorporate BrochureDesigned to bring together the domestic andinternational story of exporting12pp with built in presentation folder and quickcontacts reference brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 17. AUSTRALIAN TRADE COMMISSIONCorporate Presentation folderPromoting global networkA4 presentation folder brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 18. PADI ASIA PACIFICBanners for dive stores and eventsPromoting PADI’s suite of products - divereducation, instructor education, first aid,environmentalpullup banners brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 19. PADI ASIA PACIFICPADI Member DirectoryIncluded yearly information about PADI corporate,country information, member directory, industryadvertising256pp directory brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 20. PADI ASIA PACIFICPADI Product Pricing CatalogueFor PADI Educators and Dive stores32 page catalogue brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 21. PADI ASIA PACIFICBegin Your Diving AdventureCampaign aimed at new diversDL brochure - folds out to A3 poster brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 22. PADI ASIA PACIFICCorporate Presentation FolderA4 size with pocket brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 23. digital brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 24. AUSTRALIAN TRADE COMMISSIONEmail campaigns and newslettersRegular newsletters, program and eventpromotion, client recruitment brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 25. AUSTRALIAN TRADE COMMISSIONAustralian FoodCampaign promoting Australian Food to US marketwebsite, newsletter, event stand design, eventinvitations brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 26. AUSTRALIAN TRADE COMMISSIONCorporate WebsiteAimed at Exporters, Buyers, Investors, Educationindustry and general publicwebsite brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 27. AUSTRALIAN TRADE COMMISSIONeChristmas CardReplacing paper cards, promoting seasonalmessage and incorporating Australia Unlimitedbranding and messaging brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 28. AUSTRALIAN TRADE COMMISSIONAustralia Unlimited ipad app and videoNational branding digital materialsmagazine application for ipads, video in variousformats brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 29. AUSTRALIAN TRADE COMMISSIONSocial MediaTwitter, Facebook, YouTube, LinkedIn, Vimeo,MySpace, Flickr, Gravatarbrand and usage policy and guidelines brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 30. PADI ASIA PACIFICEmail campaigns and newslettersproduct promotion and updates, member news,industry newsbilingual brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 31. PADI ASIA PACIFICCorporate Website, dive travel website, memberwebsite, environmental charity websiteContent management, SEO brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 32. CLASSIC BLUECorporate WebsiteConcept development, site architecture, contentmanagement, SEO, promotion brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 33. events brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 34. AUSTRALIAN TRADE COMMISSIONAustralia Unlimited Event Designevent guidelines, event artwork assets, assistanceand advice in rollout to 1000+ events / yearglobally brand identity print digital events advertising signage promotional graphic design internalSusan Smit PORTFOLIO
  • 35. AUSTRALIAN TRADE COMMISSIONAustralia Unlimited EventsExamples of application of Australia Unlimitedbranding at global events brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 36. AUSTRALIAN TRADE COMMISSIONAustralia Unlimited EventsExamples of application of Australia Unlimitedbranding at global events brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 37. AUSTRALIAN TRADE COMMISSIONAustralian Water Event in WashingtonPromoting Australian capability in watermanagement to the US market brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 38. AUSTRALIAN TRADE COMMISSIONBrand Australia EventsExamples of application of Brand Australia atglobal events brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 39. PADI ASIA PACIFICTrade and Consumer EventsStand design and logistics, member support andsetup, onsite management and promotion brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 40. PADI ASIA PACIFICMember Awards Gala Eventmember and industry advocacygala event organisation and logistics, developmentof awards program, judging panel, collateral andgifts brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 41. PADI ASIA PACIFICLightboxesUsed at various events, and in PADI foyer brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 42. advertising brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 43. AUSTRALIAN TRADE COMMISSIONAustralia Unlimited Corporate AdvertisingTemplates for corporate advertising oforganisation, industry, market, events, programs brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 44. AUSTRALIAN TRADE COMMISSIONCorporate AdvertisingPromoting global network, industry, market,programs, special eventsVarious sizes and placements domestically andinternationally brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 45. AUSTRALIAN TRADE COMMISSIONCorporate Advertisingpromoting network in local markets and globally brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 46. AUSTRALIAN TRADE COMMISSIONCorporate AdvertisingPromoting product, industry, case study, network,events, programs brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 47. PADI ASIA PACIFICDiving advertisingAimed at entry level divers and rescue divers brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 48. PADI ASIA PACIFICProduct and education advertisingPromoting products and education career paths brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 49. PADI ASIA PACIFICEmergency Responder AdvertisingPromoting first aid dive courses brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 50. PADI ASIA PACIFICDive Consumer AdvertisingEnvironmental campaign, entry level divers, diveeducation pathways brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 51. promotional giveaways brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 52. AUSTRALIAN TRADE COMMISSIONAustralia Unlimited promotional itemsbags, felt bags, tshirts, collared shirts, aprons brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 53. AUSTRALIAN TRADE COMMISSIONAustralia Unlimited promotional itemslanyards, caps, umbrellas, USBs, mugs, pens brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 54. internal communications brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 55. AUSTRALIAN TRADE COMMISSIONCorporate image library - ibrandFeatures 10,000+ items including photography,brand assets, videoConcept development, content management,training brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO
  • 56. AUSTRALIAN TRADE COMMISSIONStaff intranet, online training, newsletterBrand management and design brand identity print digital events advertising promotional internalSusan Smit PORTFOLIO